TRUST& Authentic Communication

What about trust? Who do you trust?

◦ Elected officials◦ CEO’s of major corporations◦ The head of the organization you work for◦ Co-workers◦ Friends◦ Family members

Why or

why not?

Edelman Trust Barometer 2012

Lack of trust in GOVERNMENT

Lack of trust in BUSINESS

Combating Skepticism

“People like me”

Peers!

The real deal

Fort Smith Gallows – ‘74 LuLu’s Home Port – ‘11

What’s the difference

BEING Authentic TELLING Truth

Adjective 1.not false or copied;

genuine; real:  2.having the origin

supported by unquestionableevidence; authenticated; verified

3.entitled to acceptance orbelief because of agreementwith known facts orexperience; reliable; trustworthy: 

noun, plural  1.the true

  or actual state of a matter:  2.conformity with fact or

reality; verity:  3.a verified or indisputable

fact, proposition, principle,or the like:

4.the state or character ofbeing true.

5.actuality or actualexistence.

100% brutal honesty? Talking endlessly about your problems? Constant complaining? Sharing intimate personal details about

your life with a business associate?

Authentic communication

ALWAYS being cheerful Saying you’re “fine” when you aren’t Posting on Facebook about your PERFECT

life ???

Authentic communication

Like JEFF?

Authentic communication can’t exist without…

LISTENING!