Roger Overall Creative Director

Trust & Authenticity through Visuals

Authenticity* helps build trust.

*Honesty, truth, genuineness, real… etc.

• Carbonated water • Sugar • Caffeine • Phosphoric acid • E150d (caramel colour) • Secret “Natural flavourings”

The Ingredients of Happiness

Know who you are

Show who you are

Obsession

Simon Sinek: Start with

WHY

Your Why = Your Values

•You

•Your team

•Your location

•Your premises

•Your process

•Your suppliers

•Your customers

•Your team building

•Your products or services

What to show?

Expertise Marketing

• Do something • Know something

Be Selfless