Presentation to IOF Fundraising Conference

Trust fundraising in the current context

Cathy Pharoah

CGAP, Cass Business School

07.10.2013

www.shaw-trust.org.uk

CHALLENGES

demand increasing – more hungry mouths

statutory funders – looking towards trusts

a) policy implementation

b) collaboration, gaps

supply slowing

unmet need

PRESSURE TO DO IT ALL BETTER

funder engagement/ operational

strategic funding

outcome/impact/ results orientation

social investment approaches

www.shaw-trust.org.uk

www.shaw-trust.org.uk

www.shaw-trust.org.uk

www.shaw-trust.org.uk

major new family gifts

n

spending out

spectactular

growth

giant

stars

dark

matter

emerging

stars

nebulae

www.shaw-trust.org.uk

www.shaw-trust.org.uk

www.shaw-trust.org.uk

www.shaw-trust.org.uk

www.shaw-trust.org.uk

www.shaw-trust.org.uk

www.shaw-trust.org.uk

www.shaw-trust.org.uk

Few easy answers

One easy bit…Read the Guidelines; Get the spelling, the names right!

Sympathise with trusts’ problems – we’re all in this together

Think about how funder might prioritise

Big focus on need and evidence of how you will make a difference

Innovation? – not necessarily problem-solving, how using resources

What you/ Funder uniquely brings, why funding source matters

Evidence of long-term thinking

Highlight the total package the organisation offers, plus links,

networking, knowledge-sharing