‘TRUST ME, I ’M A BANKER’The use of social media in banking

Financelab - 24/9/2013

HI, I ’M SOFIE

SOCIAL IN BELGIUM

53%That’s 70% of our internet population active on social

Sources: Insites research - januari 2013 & Social Market analysis - Summer 2012

of Belgians (approx. 5.5 million people) has as least one active account on social media

11

has a Facebook Fanpage

has a LinkedIn Company Profile

has a Twitter Company Handle

uses YouTube

61%

29%

39%

24%

Companies in Belgium are present on social media

Source: InSites - The 4 C’s of the Conversation Company - July 2012

but not in all sectors...

Health-care

FMCG & Retail

Media Tech & Telco

Travel & Leisure

Finance

63% 43% 55% 78% 67% 62%

42% 39% 37% 66% 52% 50%

28% 29% 26% 29% 38% 24%

27% 30% 24% 46% 36% 35%

Source: InSites - The 4 C’s of the Conversation Company - July 2012

Not active on social

1st steps

Pilot project

Integrates social media

Fully integrated 12

15

17

27

29

Source: InSites - The 4 C’s of the Conversation Company - July 2012

... and not yet active or integrated.

WHYSOCIAL FOR BANKING?

TO SERVICE YOUR CLIENTS

Source: ING NL - July 2013

29%

OF EUROPEANS SEEK FINANCIAL

ADVICE ON SOCIAL MEDIA

Source: ING NL - July 2013

MAKE IT EASY FOR THEM... TO FIND THE RIGHT INFORMATION

CHANNEL

USER USER

COMMUNICATION WITH YOUR CLIENTS HAS CHANGEDFROM ONE WAY..

. .TO A ROUNDABOUT

MAKE IT EASY FOR THEM... TO INTERACT WITH YOUR BANK

GO FROM A BIG CORPORATION...TO A PERSONAL AND WARM APPROACH

MAKE IT EASY FOR THEM... TO USE YOUR PRODUCTS AND SERVICES

TO FORTIFY BRAND IMAGE

SHOW PEOPLE.. .

WHO YOU ARE

. . . AND HOW YOU ARE

INVOLVED

EVEN THROUGH...

CROWDSOURCING

TO FIND SKILLED EMPLOYEES

SHOW THEM...WHAT YOUR COMPANY CAN OFFER

AND GUIDE THEM...TO THE RIGHT JOB

TO TARGET A SPECIFIC AUDIENCE

REACH THEM...WITH THINGS THEY CARE ABOUT MOST

TO KNOW WHAT YOUR CLIENTS WANT

TO COMMUNICATE DURING A CRISIS

HOW TO START WITH SOCIAL?

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