www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

TrustYou

http://www.trustyou.com

Ioan Toma

www.sti-innsbruck.at

Agenda

• TrustYou in short

• Social media monitoring

• Social semantic search

• Summary

www.sti-innsbruck.at

TrustYou in short

• Data and technology provider for social content.

• Provides data widgets and software as a service (SaaS) solutions to collect, analyze and market social data such as online reviews, posts and tweets

• Focuses on the hospitality industry with aggregated and analyzed social content for 400,000 hotels, accommodations and restaurants.

www.sti-innsbruck.at

Motivation

• Information chaos

• Millions of posts, reviews about hotels on different social web channels

• Customers don’t know where and how to get the important message of these reviews in order to do their booking

• Travel sites simply list all reviews – no structure.

• Hoteliers don’t know what customers are thinking about them as their reviews are spread across various channels

www.sti-innsbruck.at

Social Media Monitoring

• Collects reviews, posts and tweets form social web channels (Facebook, twitter, yahoo, TripAdvisor, etc.)

• Detects trending topics and sentiments

• Categories reviews, posts and tweets automatically

• Provides an interface for online reputation monitoring

www.sti-innsbruck.at

Social Media Monitoring

www.sti-innsbruck.at

Social Media Monitoring - Product

ReviewAnalyst

• Listen• Create your own guest satisfaction survey

• Collect reviews across the social web for your hotels and brands

• Understand

• Web-based dashboard

• Analysis of strengths & weaknesses based on all feedback from the social web

• Benchmark against unlimited competitors, groups, regions

• Portfolio management

• Brand monitoring

• Convince

• Respond & engage with customers for all hotels on the social web

• Integrate reviews and scores for your whole hotel portfolio on your corporate website

www.sti-innsbruck.at

Social Semantic Search

• Provide search on aggregated and analyzed user reviews.

• Support a wide array of languages (German, English, French, Spanish, Portuguese, Chinese, …) and verticals (hotels, restaurants, …) .

www.sti-innsbruck.at

Social Semantic Search

www.sti-innsbruck.at

Social Semantic Search

www.sti-innsbruck.at

Social Semantic Search - Products

ReviewDisplay

• Display meta data as well as a complete reputation analysis on more than 400,000 hotels

• Easy integration via html and JSON widgets

SemanticEngine

• “Semantic technologies” to analyze & structure content

• Benefit for better SEO and new use cases such as review summaries or better search

www.sti-innsbruck.at

Summary

• Social media analysis and monitoring

• Search based on aggregated and analyzed social content (reviews, posts)

• They do this for multiple languages and verticals (hotels, restaurants, etc.)