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TSC17 - Jamie Maple (Wilderness)

Date post: 06-Apr-2017
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22
JAMIE GOES TO HOLLYWOOD
Transcript

JAMIE GOES TO HOLLYWOOD

Family Work Puggy The Wife

WHAT IS

EVERYONE ON SOCIAL

IS A BRAND

SOCIAL IS NOT A BROADCAST

MEDIUM

PUGGY PICS

SOCIAL IS ALIVE & WELL WHEN USERS POST.

BRUNCH PIC

HOW DID WE DEVELOP THE CONCEPT?

CREATE MEANINGFUL CONNECTIONS

BETWEEN OUR CLIENTS AND THEIR

AUDIENCE.

OUR CLIENTS. OUR

CAMPAIGNS.

WHY SHOULD YOU GET

YOUR AUDIENCE TO PARTICIPATE?

SETUP

CONFLICT

RESOLUTION

ACT 1 - LISTENING

- SOMETHING NEW - MOST ENGAGING CONTENT

ACT 2 - BOOST GROWTH

- TEST & LEARN - MAINTAIN ENGAGEMENT

ACT 3 - SPARK CONVERSATION

- PROMPT SOCIAL ACTIONS - TAKE USERS ON A JOURNEY

HOW DOES THIS APPLY TO BRANDS?

‘SOCIAL’ IS DEAD.

‘ORGANIC’ IS DYING.

DON’T JUST PAY FOR IT.

TELL THE STORIES THAT SHOW WHAT

YOU WANT YOU WANT YOUR

AUDIENCE TO THINK OF YOU.

MAKE SURE THAT THE

STORIES YOU TELL

SPARK A CONVERSATION.

HOW WE HAVE CURATED THE WILDERNESS

STORY.

TOM JM AS GRUFF ALI

PEOPLE WHO LIKE A PRDUCT ON SOCIAL ARE

60% MORE LIKELY TO BUY.


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