Date post: | 19-Jan-2015 |
Category: |
Technology |
Upload: | techmeetups |
View: | 1,378 times |
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You built it, they came… now what?
Michael Theodoulou, November 28th 2011
Analytics!
• Why Analytics?• Top 5 stats to monitor• Conversions/Goals• The Dashboard• More Free Tools
Why Analytics?
• Free market research• Know who your visitors are• Discover what people want• Constantly improve your site • Make more money!
Google Analytics
• Its free!• 1 simple piece of code• Very, very powerful• Great reporting• You can customize it
Top 5 StatsStandard Reporting > Visitors overview
Conversions/Goals
1. The Ad 4. Thank You3. Get Started2. Landing Page
Customer Journey
Goal Funnel VisualisationStandard Reporting > Conversions > Goals
The Dashboard
• Google Analytics– http://www.analytics.google.com
• Google Website Optimizer – http://adwords.google.com
• Heatmaps:– http://www.crazyegg.com/– http://www.labsmedia.com/clickheat/index.html
Great Free Tools
• Set up goals • Customise your dashboard• Monitor regularly• Use your stats to improve!
Take Aways
Get in touch!
http://uk.linkedin.com/in/michaeltheodoulouhttp://twitter.com/[email protected]
http://siteoptimizer.co.uk http://tulkas.co.uk