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Telecom Solutions Lab
Overview of Solutions / Assets available in the TSL
Karin Arnold – Manager, Global Telecom Solutions Lab
© 2011 IBM Corporation2
TSL solutions / assets cover the full life cycle of a ServiceService Innovation & Creation
Rapid Service Assembly,Collaboration with Web 2.0,
Define, Design and Develop Value-Added Services
IBM
SPDE
Service Exposure Expose Telecom
Enablers to 3rd party domain,
Re-use service enablers
Service ExecutionCommon Deployment
Environment for Value-Added Telecom Enablers
Service IntegrationIntegrate new services with
BSS/OSS systems
Service ManagementImprove quality and increase
customer satisfaction
© 2011 IBM Corporation3
Live Integrated Solutions Prototypes available in the Telecom Solutions Lab Aligned on Telco Industry Solutions Area
SMARTER COMMUNICATIONS
SMARTER COMMUNICATIONS
Analytics
Security Cloud
Smarter Operations
Smarter Networks
Smarter Services
Rapid Service Assembly
Cloud for Mobile apps enablement
Monetize Cloud (CSP² )
Wholesale App Community (WAC)
IMS Based Services
Cloud Gaming
M2M Mobile healthcare
Service Exposure to Social Networks
Real-Time Campaign w/ Unica & Streams
Big Insights Web Log Analysis
mBanking – mCommerce
Telecom meets IPTV
Rapid Service Assembly
Cloud for Mobile apps enablement
Monetize Cloud (CSP² )
Wholesale App Community (WAC)
IMS Based Services
Cloud Gaming
M2M Mobile healthcare
Service Exposure to Social Networks
Real-Time Campaign w/ Unica & Streams
Big Insights Web Log Analysis
mBanking – mCommerce
Telecom meets IPTV
Service Assurance
Catalog driven Order Mgt w/ MDM4PIM
& Ilog
ComverseONE Convergent Billing
Subs. Analysis & Churn Prediction – TDW
Advanced Customer Predictive Analytics – Next Best Offer
Predictive Churn Analysis
Intelligent Site Operations
Self-Organizing Networks
Network Analytics Accelerator
Wireless Optimization
Intelligent Data Services
Intelligent Site Operations
Self-Organizing Networks
Network Analytics Accelerator
Wireless Optimization
Intelligent Data Services
© 2011 IBM Corporation4
Telecom Solutions Lab Solutions / Assets are aligned on SPDE 4.0 Industry Framework
Rapid Service AssemblyCloud for Mobile apps enablement
IMS Based ServicesCloud Gaming
M2M Mobile healthcareService Exposure to Social Networks
Monetize Cloud (CSP² )Wholesale App Community (WAC)
mBanking – mCommerceTelecom meets IPTV
SID Aligned data model in MDM4PIMTDW - Subs. Analysis & Churn Prediction
Service Assurance
Catalog driven Order Mgt w/ MDM4PIM &ILOGComverseONE Convergent Billing
Intelligent Site OperationsSelf-Organizing Networks
Network Analytics AcceleratorWireless Optimization
Intelligent Data Services
IBM SPDE 4.1 Framework
Real-Time Campaign w/ Unica & StreamsAdvanced Customer Predictive Analytics - Next Best OfferPredictive Churn Analysis Big Insights Web Log Analysis
© 2011 IBM Corporation5
TSL Solutions / Assets mapped on SPDE Topology and Solution Areas
Service Innovation & CloudRapid Service Assembly
Cloud for Mobile apps enablementIMS Based Services
Cloud GamingM2M Mobile healthcare
Service Exposure to Social NetworksMonetize Cloud (CSP²)
Wholesale App Community (WAC)mBanking – mCommerce
Telecom meets IPTV
Business Analytics & OptimizationReal-Time Campaign w/ Unica & Streams
Advanced Customer Predictive Analytics - Next Best OfferPredictive Churn Analysis
Big Insights Web Log AnalysisTDW - Subs. Analysis & Churn Prediction
OSS/BSS TransformationCatalog driven Order Mgt w/ MDM4PIMSID Aligned Data Model in MDM4PIM
Service AssuranceComverseONE Convergent Billing
Smarter NetworksIntelligent Site Operations
Wireless OptimizationSelf Organizing NetworksIntelligent Data Services
Network Analytics
© 2011 IBM Corporation6
Summary of TSL Live Solutions Prototypes (1/6)
Solution Description Owner Available Assets
Solution Solution Area Asset Owner Customer Presentation
Video Training Package
Remote
Access
Rapid Service Assembly Smarter Services TSL Europe Y Y Y Y
Cloud for Mobile Apps Enablement
Smarter Services TSL Europe Y Y Y Y
Monetize Cloud (CSP² integrated with jamCraker)
Smarter Services TSL Europe Y Y Y Y
Whosale Application Community (WAC)
Smarter Services TSL Europe Y Y Y Y
mBanking - mCommerce Smarter Services TSL Europe Y Y Y Y
© 2011 IBM Corporation7
Summary of TSL Live Solutions Prototypes (2/6)
Solution Description Owner Available Assets
Solution Solution Area Asset Owner Customer Presentation
Video Training Package
Remote
Access
IMS Based Services
(gaming+conf)
Smarter Services TSL Europe Y Y Y Y
Cloud Gaming
Next Generation VoD
Smarter Services Content Solution
(La Gaude)
Y Y
Old
N N
Mobile Healthcare Smarter Services TSL Europe Y Y Y
(on request)
Y
Social Networks – Communities (Buddycom, SNTellink)
Smarter Services TSL Europe Y Y Y
(on request)
Y
Telecom Meets IPTV (ICSE)
Smarter Services TSL Europe Y Y
© 2011 IBM Corporation8
Summary of TSL Live Solutions Prototypes (3/6)
Solution Description Owner Available Assets
Solution Solution Area Asset Owner Customer Presentation
Video Training Package
Remote
Access
Service Assurance Smarter Operations TSL Europe Y N Y Y
Catalog Driven Order Fulfillment with MDM4PIM and ILog
Smarter Operations TSL Europe Y Y Y Y
ComverseONE: Convergent Billing Solution
Smarter Operations TSL Europe Y Y Y Y
© 2011 IBM Corporation9
Summary of TSL Live Solutions Prototypes (4/6)
Solution Description Owner Available Assets
Solution Solution Area Asset Owner Customer Presentation
Video Training Package
Remote
Access
Subscriber Analysis & Retention – Telco Data Warehouse
Smarter Operations TSL Europe Y N N Y
Predictive Churn Analysis Smarter Operations TSL Europe Y N N Y
Call Center Next Best Offer
Smarter Operations TSL Europe Y Y Y Y
Real-Time Campaign with Unica & Streams
Smarter Services TSL Europe Y Y N N
© 2011 IBM Corporation10
Summary of TSL Live Solutions Prototypes (5/6)
Solution Description Owner Available Assets
Solution Solution Area Asset Owner Customer Presentation
Video Training Package
Remote
Access
Big Insight Web Log Analysis
Smarter Services TSL Europe Y N N Y
Network Analytics Accelerator
Smarter Networks TSL Europe Y Y N Y
Wireless Optimization (Bytemobile)
Smarter Networks TSL Europe Y Y N Y
Wireless Optimization (Sunbay)
Smarter Networks TSL Europe Y Y N (Y) Client required
© 2011 IBM Corporation11
Summary of TSL Live Solutions Prototypes (6/6)
Solution Description Owner Available Assets
Solution Solution Area Asset Owner Customer Presentation
Video Training Package
Remote
Access
Intelligent Site Operations (ISO)
Smarter Networks TSL North America
Y Y Y Y
ISO: Workforce and Energy Optimization
Smarter Networks TSL North America
Y N Y Y
Self Organizing Networks (SON)
Smarter Networks TSL Europe Y Y Y Y
Intelligent Data Services (IDS)
Smarter Networks TSL Europe Y Y N Y
© 2011 IBM Corporation12
Rapid Service Assembly
Demo Description
Mashups are web applications that combine component services into innovative new applications. Mashups are a key element of the SPDE Service Innovation entry point. Lotus Mashups provides a graphical, browser-based tool for the rapid assembly of mashups.
The TSL has worked with SWG to develop telecom widgets for location, presence, click-to-dial, and text messaging to augment the standard widget palette.
The demonstration shows how we can create a new telecom service in less than 5 minutes
IBM ProductsLotus Mashups, Infosphere MashupHub, TWSS, WAS Partner ProductsAudiocodes, RadiSys
Solution BenefitsService Innovation – Rapid Service Creation with mashups
Telecom Widgets
• Presence• Location• SMS• 3rd Party Call
Internet Widgets
• Weather• Maps• Events• News• Finance
© 2011 IBM Corporation13
Cloud for Mobile Apps Enablement
Demo Description
OBJECTIVES: To demonstrate how CSPs can leverage cloud technology to rapidly and cost-effectively support the full life cycle of capabilities required to develop and deliver new applications to customers.
OVERVIEW: The demo shows CSPs how cloud can serve partners and customers. The development & test platform is open to partners/developers/suppliers and there is an App Store/Portal for customers.
The demo is comprised of: 1) The Development & Test Cloud platform, 2) The Application Distribution Process consisting of a partner portal & App-Store, and 3) The Service Delivery Platform (SDP) Cloud.
Solution Benefits
1) CSPs interested in driving network usage and new revenue by providing support to the developer community for application development, testing and publication.
2) CSPs wanting to attract new users and/or differentiate their offerings by hosting an App-Store/Portal for users of mobile devices both on and off their network.
© 2011 IBM Corporation14
CSP² - Monetizing Cloud
Demo Description The demo consists of two parts:Part One which is live as of March 2011 and
shows how an end user can order a IaaS service using a Jamcracker store front. The following use cases are shown in the live demo:
1. An end user logs into the store front and selects a IaaS service.
2. User order the service3. We can show the progress of provisioning in TSAM
and vSphere client4. End user modifies main memory and/or hard disk size
of the virtual server he ordered
Part Two is available as video showing the following use cases:
1. User requests new instance of a virtual server2. Check progress of provisioning in TSAM3. Modify virtual resources4. Monitor servers; Show a high CPU load alarm on the
machines.5. Track availability and performance of servers.
IBM ProductsISDM (TSAM, TUAM, TSA, Tivoli Monitoring)TBSMPartner ProductsJamcracker store frontRedhat RHELSuse Enterprise Linux
Solution BenefitsAllows CSPs to become a cloud service provider
© 2011 IBM Corporation15
Wholesale Application Community: App store & on boarding process
Demo Description
The Communication Service Providers united to create a counterpart to app stores from Apple and Google. The initiative is the Wholesale Application Community (WAC) and aim to provide one mobile application runtime specifications for all member Telcos. All developers develop into one warehouse where a CSP may pick and choose the ones he want to have for his customers.
In the first step, a marketing oriented person of the CSP browses the WAC database. (S)He uses a portal in the operator's domain connected to the WAC warehouse and selects the apps to be on-boarded.
In a second step, an approver verifies the app has passed functional tests as well as compiles to the Telcos policies and rules.
IBM ProductsWebpshere Portal ServerWebsphere Process ServerWebsphere Commerce
Solution BenefitsAllows CSPs to add mobile apps residing in the WAC warehouse to his offer to the end customers. We emphasis that the applications are added to the overall offer of the Telco compared to a stand-alone shop with all capabilities of a full-fledged eCommerce shop
© 2011 IBM Corporation16
mBanking – mCommerce
Demo Description
Mobile Payment and Mobile Banking gets more and more attraction as a service provided by CSPs.
With Sybase 365, the TSL is able to show mPayment and mBanking demo scenarios.
In the TSL demo you can see how to • sign-on to the service, • manage your accounts, • pay goods and bills and • send money from person to person using different channels like SMS, Web and
Smartphone clients.
IBM ProductsWebpshere Portal Server, Process ServerpSeries server
Partner ProductsSybase 365
Solution BenefitsAllows CSPs extend their portfolio in the already trusted domain of managing payments and bills of their customers. Using different channels increases revenue from their traditional products on top of revenues from the mCommerce/mBanking service
© 2011 IBM Corporation17
IMS (IP Multimedia Subsystem) based Services
Demo Description
Multiplayer Gaming with Conferencing The Multi-Player Gaming service allows several
buddies to play connected games on line from their mobile devices or laptops and to speak to each other during the game on a voice conference.
Mobile & VoIP Conference CallThe foundation service that is reused in various other demos.
IBM Products WAS6.1, IMS Connector, WPS, XDMS, Presence
Partner ProductsNortel, RadiSys, Audiocodes, Terraplay
Solution Benefits Revenue generating NGN ServicesInnovation by Service Composition
© 2011 IBM Corporation18
Cloud GamingDemo Description
Challenges Communication Service Providers (CSP) are facing decline in
voice revenue and have to find new services for growing their ARPU (Average Revenue Per User)
CSPs have as well the strategic imperative to identify services that will complement their broadband offering in such a way that consumer will not churn to other operators. This is even more important in mature markets where the market for new household to be equipped is limited
CSPs have started to introduce different forms of services leveraging digital content (like IP Television, Video On Demand or Music on demand) to achieve those strategic imperatives of increasing the ARPU and controlling churn.
Just like Video or Music, Game is another form of Digital Content that CSPs are starting to leverage as well. Cloud Gaming is a service by which games can be provided instantly, on-demand to consumers
• Solution Overview• A significant infrastructure (STG) opportunity that plays at
the strength of our IDataPlex product line – Capabilities to host multiple high-end powerful Graphical Processor Units (GPU) is definitely a differentiator for the IBM IDataPlex.
• A real innovation topic that opens doors to Business discussions with Line of Businesses (Consumer Business lines) Chief-Marketing-Officer (CMO) or other senior executives like Vice-President for Innovation
Partner Products G-Cluster
Solution Benefits
Provide a new revenue generating service to CSPs by selling game on demand to broadband users.
© 2011 IBM Corporation19
Next generation VoD – Powered by WebSphere Commerce
Demo Description
Challengeso Flexible video product and catalog managemento Enhanced service offering a unique personalized
consumer experienceo Marketing rules -driven, enabled with profiling,
recommendations, campaigns, community ratings o Content aggregation platform, multi-brand modelo Focus on improving VOD service profitability
Solution OverviewUse cases : - via STB on TV screen, user browses personalized VOD Portal, with unique commerce capabilities
o Powered by WebSphere Commerceo VOD : MediaBase (Kasenna) on Linux / x346o STB : Netgem
IBM Products WebSphere Commerce
Partner ProductsKasenna, NetGem (STB)
Solution Benefits Improve VOD service profitability - Profiling & Marketing rules-driven
© 2011 IBM Corporation20
Mobile Healthcare
Demo Description
The remote healthcare patient monitoring Proof of Concept demonstrates one of the vertical markets addressed by SPDE framework and is set to prove how healthcare authorities can save money while improving patient care. The solution shows how enablers in a service provider network can be used in an enterprise application.
This solution also highlights the use of service oriented architecture to build a service delivery platform allowing re-using service enablers and foundation services in multiple composite services addressing different markets and different revenue opportunities for Communication Service Providers.
IBM ProductsWAS6.1, WPS, Presence, TWSS, XDMS, WVR, WVSPartner ProductsRadysis, Audiocodes
Solution Benefits Revenue Generating Services for Health Care industry, or similar verticals like Logistics, Retail, Insurance.Address complex coordination between various enterprise applications and processes (work force, logistics etc)
© 2011 IBM Corporation21
Service Exposure to Social Networks & Communities
Demo Description
Those demonstrations (SNtellink, Buddycom) demonstrates how a Communication Service Provider can benefit from the worldwide booming of the social networks and 3D Internet virtual worlds by providing additional communication services to those networks.
The application interconnects social networking sites (SNS), 3D virtual worlds and traditional Telco services (SMS, Voice, …), to extend CSP’s offer and to deliver a user-friendly experience to the final customer.The concept is to allow any user to communicate either directly by chatting to their friends logged in to another SNS, IM system or using Telco services if they are logged out: a “always reachable” capability centralized in one interface!This solution will give the Telco Companies a tremendous mean to penetrate the Social Networking Market, and generate additional revenue by selling SMS and Voice services to social networking users
IBM ProductsWAS, Presence, XDMS, WPS, TWSS, Domino Server; Lotus Connection
Partner ProductsRadiSys, AudioCodes, Nortel
Solution BenefitsService Innovation – new revenue generating services on top of social networks and virtual communities
© 2011 IBM Corporation22
Telecom meets IPTV (ICSE)
Demo Description
In this Live demo, see how mobile users can easily monitor and manage home media and integrate to social networks
IBM ProductsWAS, ICSE (XDMS, WPS, TWSS, Presence)
Solution BenefitsBroaden the business model to include new partners with new servicesLaunch services more quicklyMonetizing transactions
© 2011 IBM Corporation23
Service Assurance
Demo Description
This demonstration shows an end-to-end process automation choreography via SOA based WPS integrating Netcool (Omnibus, TBSM, Precision, Impact…), Inventory, Remedy ARS (trouble ticketing) and human interactions highlighting:
Problem resolution
Change management
Trouble ticket correlation across customer facing and network facing organizations
Resolution process automation IBM ProductsTivoli Netcool Suite, WPS
Partner ProductsRemedy, Brix, Cellex, Empirix
Solution BenefitsOSS integration Business Process Agility
© 2011 IBM Corporation24
Catalog-Driven Order Fulfillment, with MDM4PIM & ILog
Demo Description
This live integrated solution prototype shows a catalog-driven order management solution, with high-level of flexibility.
The use-cases are:• SID-Aligned catalog model in MDM4PIM• New Product Introduction• Catalog synchronization from MDM4PIM to all BSS systems, in particular the Active Catalog• Fulfillment of a customer order for the newly created product• Management of dependencies between services, done by Business Rules (WODM)
We show in particular that the new Product Offering is handled without redeployment of the Order Fulfillment process! IBM Products
MDM4PIM, IBM BPM 7.5, Telecom Pack 7.5, WODM 7.5
Solution BenefitsOSS/BSS Transformation Business Process Agility Standards Based (eTOM, TAM, SID)
© 2011 IBM Corporation25
Comverse One: Convergent billing solution
Demo Description
The demo of Comverse capabilities is part of the Comverse Center of Excellence (CCoE). ComverseOne is a convergent real-time billing solution. The lab operates an instance of Comverse One and performs customer demos.
This demo takes you through the following use cases:
Product Catalog – How easy a product can be created with a graphical tool
Customer Center – Acquire a customer; Show customer support
Real-time rating: Show ComverseOne in applying discounts in real-time
Billing: Convergent billing run Customer Self Service: How a customer checks
his account and buys additional services in a web browser
IBM ProductsIBM Power 575, IBM Blades Partner ProductsComverseOne 3.2/3.5
Solution BenefitsAllows service providers to create true convergent products; Pre-/Postpaid is a payment method and does not limit service design anymore. Real-time capabilities allow to create new products which immediate benefits to customers during service usage.
© 2011 IBM Corporation26
Subscriber Analysis and Churn Prediction – Telco Data Warehouse
Demo Description
This demonstration is based on an integrated environment based on Cognos BI, InfoSphere Information Server and the Telecom Data Warehouse.
Based on a real life data set we can demonstrate the value of advanced analytical dashboards to do customer churn analysis.Using the business glossary and data lineage as an example we also demonstrate the value of an integrated environment that links business and IT.
A churn prediction dashboard demonstrates how to apply data mining on social network analysis outcomes, CDRs, etc. to predict churners.
The major part of this demo has been harvested from a PoT IBM ran for an Austrian mobile operator.
IBM ProductsCognos BI, InfoSphere Information Server, Telco Data Warehouse
Solution BenefitsImprove Telco churn management by applying advanced analytics
© 2011 IBM Corporation27
Predictive Churn Analysis
Demo Description
Dashboards and data exploration showing patterns of churn and root cause analysis.
Forward looking churn predictors aggregated in management dashboards
Advanced predictive analytics including survey and text analysis of customer sentiment.
IBM ProductsCognos 10, SPSS Modeler & Text Analytics
Solution Benefits
Sales & Marketing Dashboards
Churn Management through advanced predictive analytics
© 2011 IBM Corporation28
Call Center Next Best Offer
Demo Description
Provides real-time ‘Next Best Offer’ capabilities to Call Center agent, through on-the-fly churn prediction and recommendation engine
Analyze customer behaviors, calling patterns, social networks and all customer data (structured or not) available from CSP to identify and predict valued customers at risk of future cancellation, reduction or non-use of service.
IBM ProductsMDM Server, SPSS, ILog BRMS, TABI
Solution Benefits
Real-time Recommendation engine for the Call Center
Reduce Churn & Increase Customer Satisfaction
© 2011 IBM Corporation29
Real-Time Campaign with Unica & Streams
Demo Description
This set of BAO demonstrations show how to combine powerful Unica Enterprise Marketing Management suite with Streams Real-time Analytic Platform to improve the end-to-end marketing management
Three use-cases are shown:• Outbound campaign, enhanced with Real-time Monitoring and advanced predictive analytics• True real-time, event-based, campaign• Interactive Marketing with real-time personalization
IBM ProductsUnica Campaign, Unica Interact, Cognos Real-time Monitoring, InfoSphere Streams, SPSS
Solution Benefits
Enhances real time responsiveness to customer behaviour patterns
Provides smarter campaign capabilities
© 2011 IBM Corporation30
Big Insight – Web Log Analysis
Demo Description
The Sample Outdoors Company has many visitors a year to their website and only a subset resulted in purchases. They would like to know what is happening to the other visits?
The demo shows how InfoSphere Big Insight perform web log analysis to get valuable customer insight and analytics
Typical insight that can be extracted:
Number of pages visited
Exit pages
IBM ProductsInfoSphere Big Insights, System T (Text Analysis)
Solution BenefitsWeb site analysisBig Data processingCustomer Insight
© 2011 IBM Corporation31
Network Analytics AcceleratorDemo Description IBM network analytics framework enables a network data warehouse for intelligent operations for a smarter network Single view of Network, Customers, Services, Handsets and Profitability Demo Use-cases: Subscriber Analysis, Handset Analysis, Web traffic usage analysis
IBM ProductsNetezzaPartner ProductsVentraq - Network Analytics Accelerator
Solution Benefits• Access to data sitting in the silos• Models that correlate the data across the silos• Enable end to end detailed/historical analytics that map Customer to Network to Services• Speed, Simplicity, Scalability, Smart
© 2011 IBM Corporation32
Intelligent Site Operations (ISO)
Demo Description
The intelligent site operations solution for telecommunications from IBM helps you instrument the management of your mobile network passive infrastructure and integrate it with active network management. Our goal: to improve your operations and services, reduce operating and energy costs, increase revenue streams and help you better manage your energy footprint.
This demo takes you through the following use cases:
Temp Rising - Door OpenSensor detects rising temperature, solution determines technician scheduled on site, advises technician to close door
Power Failure - Prioritized RefuelingCommercial power failure, solution prioritizes order of sites to be refueled by remaining battery life time
Fuel theft detectionSolution detects high fuel consumption together with removal of tank cap –> alert authorities of fuel theft
IBM Products Tivoli, Cognos, Maximo, ILOGPartner Products Kentrox
Solution Benefits● Manage the life cycle and maintenance of all asset types on a single platform.● Introduce cost-saving efficiencies through better data integration.● Use labor more effectively ● Lower your environmental impact.● Comply more easily with regulations.
© 2011 IBM Corporation33
ISO: Workforce and Energy Optimization
Demo Description
Workforce Optimization use case• Cell Techs review all Service Requests, Work Orders,
and Preventative maintenance records, and can filter/prioritize their workload related to the cell sites they’re responsible for.
• Enabling features including integration w/ Google Maps widget for increased mobility and efficiencies.
• Integrated Vendor management allows cell techs to systematically assign and route work orders, provide vendor access to get and complete jobs, while the cell tech manages their progress
Energy and Environmental Optimization• Environmental Tracking Dashboards that provide Energy
Optimization related KPIs to help assess very broad as well as specific environmental performance.
• Real-time Exception/Fault reporting, and real-time Non-Exception environmental data analysis.
• Ability to Change Environmental settings automatically based upon specific conditions being met. IBM Products
Cognos, MaximoPartner Products Kentrox
Solution Benefits•
● Enhanced visibility of workforce operations /efficiency•Alignment w/ top level issues and health of network•Alerts-based Business Rules•The creation of energy management and control significantly changes the ability to achieve corporate green goals, reduce energy spend, and improve longer term designs by using business analytics
© 2011 IBM Corporation34
Self Organizing Networks
Demo Description
Implementation of the SON Energy Saving Use case.
Based on performance counters from 2G and 3G cells the SON algorithm proposes cells that could be switched to energy saving mode and other that should compensate for those.
A business process automates the orchestration of the business rules and the SON calculations.
Business rules take into account blacklisted cells, calendar events, cell priorities and planned maintenance or outage.
The solution is based on the outcomes of a PoC ran 2011 in a live network of a German operator. IBM Products
InfoSpere Streams, ILOG, WPS/TPAE, Cognos
Partner Products Actix
Solution BenefitsThe SON Architecture is modular, flexible and extendable to
serve multiple SON use cases as a vendor neutral and multi-domain solution (avoiding ‘vendor lock’).
The IBM SON solution is designed as Telco operational high-scalable and mature SON framework and identifies, tests, integrates and certifies SON 3rd party Algorithm into anIBM SON partner ecosystem
© 2011 IBM Corporation35
Intelligent Data Services
Demo Description
We have implemented three use cases to demonstrate the capabilities of IDS.
1) Offer QoE upgrade to high value subscribers while streaming.Focus on policy definition and enorcement. While a user streams a video from an OTT site we detect his current rateplan and make a offer to upgrade to get better use expereince.
2) Analytics as a serviceBased on the data we get from policy control and optimization componetns we show a set of dashboards an operator could sell to selected OTTs as a service.
3) Operator controlled toolbarThis feature of the FlashNetworks Harmony component enables operators to inject a toolbar in any site the user browses to. This toolbar is context aware and recommends additional actions to the user.
IBM Products• Netezza, CognosPartner Products• Bytemobile, Openet, FlashNetworks
Solution Benefits
IBM’s Intelligent Data Services provide a Differentiated User Experience and enable an operator to “Monetize Content and Insights” to the Subscriber and the Content Provider
© 2011 IBM Corporation36
Wireless Optimization (Bytemobile)
Demo DescriptionThis demo focuses on the video optimization
capabilities of Bytemobile
Streaming live videos we show the impacts of
• lossless optimization• lossy optimization• dynamic bandwidth shaping• policy controlled optimization
on user experience and bandwidth management
IBM Products• n/aPartner Products• Bytemobile (unison)
Solution BenefitsIntegrated with industry-standard hardware, these applications provide a full complement of functionality for network capacity management – caching, compression, content filtering, video and web optimization, policy enforcement, connection/traffic management and traffic analytics•●
© 2011 IBM Corporation37
Wireless Optimization (Sunbay)
Demo DescriptionIn a first version of the demo we focus on the
client-mode of Sunbays Netsnapper
In the demo of the Netsnapper solution we focus on the features around connection and session management as well as compression of the user traffic between mobile device and the core network
IBM Products• WAS, DB2Partner Products• Sunbay (Netsnapper)
Solution BenefitsIntegrated with industry-standard hardware, these applications provide a full complement of functionality for network capacity management – caching, compression, content filtering, video and web optimization, policy enforcement, connection/traffic management and traffic analytics•●
© 2011 IBM Corporation38
Deprecated or combined with others
© 2011 IBM Corporation39
BAO: Customer Experience Management with SPSS
Demo Description
This asset shows real-time customer churn score and propensity models, by integrating Tivoli Netcool Customer Experience Management (TNCEM), which provides end-to-end visibility of a customer’s actual experience, with SPSS, which provides advanced predictive analytics
The output of the propensity models are made available to business users through CognosNow!, with real time dashboards, graphs and reports.
The monitored network SLAs are integrated with SPSS to create new and enhanced customer churn and call centre propensity models.
IBM ProductsTivoli Netcool Customer Experience Management(TNCEM), SPSS
Solution BenefitsEnd-to-end visibility of customers’ actual delivered experience.Reduce churn and increase satisfactionIncreased accuracy of predictive models
© 2011 IBM Corporation40
BAO: Customer Retention Analysis by Social Network Analysis
Demo Description
This demonstration shows the integration of thesolution components to create a retentionstrategy report. This report takes into account the profitability of accounts as well as retention strategies that are based on profitability and the risk of churn. The risk of churn is derived from a set of rules that are applied to various data sources and finally tag accounts with their probability to churn.The results of social network analysis are used to to identify valuable customers.
The following solution components are integrated and shown during this demo:Snazzy, Tag Editor and Tagger, Churn Rule Editor, Cognos BI reports on Churn Analysis, Profitability Analysis, Retention Strategies.
IBM ProductsCognos BI, IIS, Snazzy research asset,Tagger a GBS asset
Solution BenefitsImprove Telco churn management by adding social network perspective without replacing existing infrastructure
ProfitabilityAnalysis Report
ChurnAnalysis Report
RetentionStrategies
Social Network Analysis
Other Data Sources
RetentionStrategy Report
Other Data Sources
© 2011 IBM Corporation41
BAO: Liquid Analytics - CashDash
Demo Description
Liquid Analytics provides a real-time ecosystem for cash inflow analysis for prepaid service providers.
We demonstrate how analytics can be applied to real-time data streams from for example a voucher management system or a prepaid billing system.The demo walks you though a set of dashboards that are used to analyze actual service usage and recharge revenues.The live data feeds are based on the Comverse One interfaces.
IBM ProductsCognosNow
Solution Benefits
Enhances real time responsiveness to customer behaviour patterns
Provides Key Product Usage Insight
© 2011 IBM Corporation42
BAO: Real-Time Personalized Campaign
Demo Description
This new BAO demonstration shows how a campaign management solution can be infused with "Points of Agility". In particular, it shows integration with Real-time Analytics (Cognos Now!) to monitor live service usage, integration with a rule-based personalization engine, and an intelligent channel selection engine (rule and presence-based). The goal is to increase sell by drastically increasing the "velocity" and personalization of a campaign program, going from weeks/months to hours/minutes.
This demo integrates several assets like "Liquid Analytics", "Smarter Campaign" or "SNTellink".
IBM ProductsCognosNow, ILog, SPSS, InfoSphere Streams, Campaign Mgt Accelerator
Solution Benefits
Enhances real time responsiveness to customer behaviour patterns
Provides smarter campaign capabilities
© 2011 IBM Corporation43
BAO: TSL, using BSC ISAS facilities, has build an end-to-end Information & Analytics showcase with IBM hardware and software
Demo Description
Provides a consistent and realistic architecture to demonstrate to our clients
Show live end-to-end industry business solutions in the domain of Information Management and Business Analytics
Show and prove major IBM software business value (InfoSphere streams, Customer Insight, ISAS, COGNOS, SPSS …)
Build a Proof-of-Concept capability to integrate data from clients and show the use-cases customized with client’s data based on pre-defined data models and reports available in InfoSphere Warehouse Model Packs
IBM ProductsISAS, MDM, MDM4PIM, Cognos, SPSS, TDW, IIS, Streams
Solution Benefits
Real-time Recommendation engine for the Call Center
Reduce Churn & Increase Customer Satisfaction
© 2011 IBM Corporation44
Catalog Driven Order Management
Demo Description Implementation of an order fulfillment process
The dynamic SOA demonstration highlights how to introduce dynamicity and flexibility in an order fulfilment scenario through a Service Oriented Architecture (SOA) approach.
This demonstration shows the use of WBSF and WTCP for building a product catalog order fulfillment business process doing product decomposition in services and resources that are provisioned dynamically.
Integration between OSS/BSS components like product catalogue, billing, CRM, and IMS network components like HSS, XDMS, Media Server, is done using WebSphere Business Service Fabric and the associated Telco Pack and is fully compliant with the NGOSS telecom standard (eTOM, TAM, SID,).
IBM ProductsWBSF + WTCP, WBM,
Solution BenefitsOSS/BSS Transformation Business Process Agility
2.2.5 Test Service End-To-End
2 .Verify Service Feasibility
1.5.5.5 Complete Customer Order
Notification
Ordered, Customer ID, Product ID,
OrderID, Customer ID, Product ID,
Configuration Param<Buddy List>
Order ID, Customer ID,
Product ID
OrderID, Customer ID, Product ID,
Configuration Param <Buddy List>
Customer ID, Product ID
1. Order Entry Select Negotiate
Product
2 .Service Configuration & Provisioning
1 .Order Management Issue Order
© 2011 IBM Corporation45
SID-Aligned Telco Data Model in MDM4PIM
Demo Description
This demonstration shows a SID-aligned Telecom Data Model loaded into MDM4PIM, to be used as the master product catalog. Several catalogs have been created to implement the SID-based Catalog structure, from the commercial Product Offering, down to the technical resources. This data model provides high flexibility to model entities and various types of relationship and rules between those entities.
IBM ProductsMDM4PIM
Solution BenefitsUse of Master product catalog in OSS/BSS transformation – SID compliance
© 2011 IBM Corporation46
Quad-Play Order Fulfillment with SterlingOSS/BSS Transformation Jumpstart with RDEDemo Description
Demo Use-case:The Communication Service Providers often acquires a mobile operator or consolidates their Wireline and Wireless business to offer a Quad Play bundle: DSL, VoIP, IPTV and Premium Wireless. The new service is added to their order handling master business process with Business Services based on TM Forum specifications
RDE-A is an offering designed to jumpstart OSS/BSS transformation engagements leveraging IBM Middleware, RDE-A integration assets and best practices, and OSS/BSS Subject Matter Experts.
The OSS/BSS Transformation demonstration is leveraged to demonstrate RDE-A capabilities by showcasing the integration of OSS/BSS applications with IBM BPM & Telecom Pack
IBM ProductsSterling Order Management, IBM BPM, Telecom Pack
Solution BenefitsReduce risk and improve time-to-market for OSS/BSS transformation projects.