THE EVOLUTION OF LIVE

How much time have you spent on Social Media today?

The average person spends nearly 2 hours

(approximately 116 minutes) on social

This equals 5 years and 4 months spent over a lifetime

🤔🤔🤔

Where did it all start?

Following Suggested Path

=

Happy Parents

So why take the risk, drop out &

start Social Chain?

1. Belonging

2. Authenticity

1. Belonging

2. Authenticity

Major Learning

Never fall into the dangerous trap of thinking that anybody cares

about you, as much as you care about you.

50+ Student communities

4 Million Students 1 Million Monthly Visitors

Student website

40+ Social media community owners

400+ Social media communities

“Social Media Illuminati”

“Blazingly hot social media

phenomenon”

“A group of twentysomethings are taking over

social media”

“They can make anything the most talked about topic amongst

millennials in less than half an hour”

When a persons own opinions and actions are influenced by

the actions and opinions of the majority of a group.

Asch Paradigm:

2 minutes

10 minutes

15 minutes

20 minutes

30 minutes

33 minutes

The MANDELA Effect

35 minutes

151 Million impressions

Global Impact

SALIENT EXEMPLAR

- Linguist, George Lakoff

THE TRUTH IS IRRELEVANT

ATTENTION : TRUST CYCLE

ATTENTION : TRUST CYCLE

“40% of Brits actively ignore social posts from brands”

“34% feel constantly followed by online advertising”

“Globally, a quarter of consumers chose to ignore

branded content”

(Marketing Week, 2017)

HOW DO YOU BREAK THROUGH THE

NOISE?

1. Context

2. Relatability

3. Shareability

#MyGymReason

1. Context

2. Relatability

The Micro-influencer

T = 10.4 engagements per £ spent

10,000 followersPrice: For a gift

The Micro-influencer

• Ability to hit small niches.

• Authenticity / improved conversion.

• More cost effective.

2017’s answer to the brand ambassador

The Scale Problem...

MicroScale

3. Shareability

Social Currency:

When we care,

we share!

Social Currency:

Inner Remarkability

”Worthy of remark or mention”

Novel, Surprising, Extreme or Interesting

1. 40,000 click to their website in 5

days

2. Worldwide no.1 Trend

3. Thousands of pieces of UGC for

the brand

Benefits of having Paid Experts In-House

Price decreased, volume of clicks increased

1. Context

2. Relatability

3. Shareability

Why do people share some ideas /

brand messages more than others?

Deeper than engagement

8 Basic Human Emotions

ANTICIPATION IS CRUCIAL FOR

LIVE VIDEO

1. Retain

The content needs to captivating enough to hold their attention the second they arrive on the

stream.

2. Spread

Once you have their attention, you’re going to need to rely on that retained audiences engagement, to share the

stream, bringing new audiences in.

3. Practical Value

People will share things more than the average if they are perceived to be:

• Useful (30%)• Interesting (25%)

• Awe-Inspiring (40%)

Scarcity

• Discount available

• Only available during stream

• 2 winners not hundreds

TRIGGERS

ONGOING WOM

V.S.

IMMEDIATE WOM

ONGOING WOM

IMMEDIATE WOM

How much Word of Mouth happens online

compared to face to face?

7%

So Important to consider cross

platform LIVE APPROACH and on

the ground

Be BRAVE Question Conventional Wisdom

Be FIRST Break Records

Be THE BEST Obsess About People

Average age: 21 years old...

2,400,229 new followers this week...

THANK YOU

@alexayin

150M Users

3.25bn monthly hours of video1bn MAUs328m MAUs

700m MAUs 400m Snaps sent daily