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Conservation Funding Campaign Strategies Andy Tuck Senior Campaign Adviso The Nature Conservancy [email protected] Twitter: AndrewTuck2 Vote4Nature
| Date post: | 06-Aug-2015 |
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Technology |
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Conservation Funding Campaign Strategies
Andy TuckSenior Campaign AdvisorThe Nature [email protected]: AndrewTuck2 Vote4Nature
WY
ND
SD
NE
KS
OKAR
LA
IA
KYWV
AK
HI
MDDENJ
CT
RI
MA
VT
NH
COIL
MN
WI
MS
MT
IDOR
NV
NM
TX
MO
ALGA
SC
TN
INPA
VA
ME
CO
WA
CA
AZ
MN
WI
ILOH
NY
NC
UT
MI
SD
TNC Conservation Funding Wins1986 - 2012
Legislative Appropriations Campaigns
Ballot Measure Campaigns
Ballot Measure Campaigns
Legislative Lobbying Campaigns
Opposition Strategy
• Avoid certain funding/policy mechanisms
• Identify opposition, outreach to them
• Use coalition building to neutralize
• Anticipate their messages
• Frame the debate early
• Don’t rise to their bait
1. Start where the public starts on an issue, not where you want them to be.
2. People want to know:
What’s In It For Me? (WIIFM)
Messaging Strategy
For the public, frame messages in terms of:
•People’s HEALTH (water & air)
•People’s QUALITY OF LIFE
•and FUTURE GENERATIONS
Messaging Strategy
For legislators, frame messages in terms of:
•JOBS and ECONOMIC BENEFITS in their district
•COST SAVINGS for business and government
•VOTES in their district
“Nature’s Value”
Bad Words to Avoid
Environment
Ecosystems
Biodiversity
Watershed
Sprawl
Environmentalism
Good Words to Use
Land, air and water
Natural areas
Fish and wildlife
Water/Land around water
Poorly planned growth
Conservation
The “New” Language of Conservation
Strong Supporters
Undecided Strong Opposed
Voter Opinion
Targeting
Strong Supporters
Undecided Strong Opposed
Strong Supporters
Undecided Strong Opposed
Voter Opinion
Targeting
Strong Supporters
Undecided Strong Opposed
Smart Phone Apps
New and Emerging Tools & Tactics
Geo-Targeted Web Ads
Phones
Social Media
Case Study: Minnesota
2008 Ballot Measure 3/8 % Sales Tax Increase = $5.5 Billion
MINNESOTA
Case Study: Iowa
2010 Ballot Measure 3/8 of one percent from future
sales tax increase
= $150 million per year
IOWA
Case Study: Alabama
2012 Ballot Measure
10% offshore oil gas fee for 20 years = $15 million per year
ALABAMA
Case Study: West Virginia
Voluntary Rural and Outdoor
Heritage Conservation Act
$9 Deed Recording Fee = $2 million per year
WEST VIRGINIA
Conservation Funding Campaign Strategies
Andy TuckSenior Campaign AdvisorThe Nature [email protected]: AndrewTuck2 Vote4Nature
