The Daily Journal
Tuesday, March 19, 20192:00-6:00pm
Bigwood Event Center • Fergus Falls, MN
2:00 PMEVENT KICKOFF
“CULTIVATECOURAGE” Dave Cornell
Speaker, Coach, Trainer & Author
3:00-6:00 PM• TRADESHOW
• NETWORKING
EVERYONE WELCOME!FREE TICKETS: Chamber members or from exhibitors
$10 general public/at the door
PAGE 2 | FERGUSFALLSJOURNAL.COM
428 W. Lincoln Ave. | Fergus Falls, MNPhone 218.998.7900
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To access our servicesvisit our Fergus Falls offi ce at:125 W. Lincoln Ave. #7 or call 218-998-1799Or call our main offi ce in Fargo at 1-800-450-0459www.freedomrc.org
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www.FergusFalls.com202 S. Court St.
Fergus Falls, MN 56537218-736-6951
2099 S Burgen Dr SE, Alexandria, MN 56308
(320) 815-8904218-739-2211925 Western Avenue, Fergus Falls
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American Family Mutual Insurance Company, S.I. & its Operating Companies,American Family Insurance Company,
6000 American Parkway, Madison, WI 53783011770 – Rev. 4/16 ©2016 – 9022071
120 N Mill StFergus Falls, MN 56537
(218) 739-0200
Fergus Falls • Lincoln Crossing2308 College Way(Next to Caribou)
218-998-1777M-F 8-8 • Sat 9-6 • Sun 12-5
The short answer to the “se-cret sauce” to small business success is people. But peo-
ple is a pretty broad term, so let’s dig in a little deeper and unpack how people lead to small business success.
Anybody can sell stuff and you can sell stuff anywhere. That’s both good and bad. If you have stuff to sell, your marketplace is endless. Think about the geo-graphic limita-tions on sales in the 20th century. In the 1949 “Death of a Salesman,” Willy Lo-man could sell only as far as he could drive (and he too preferred his hometown). Interstate high-ways, shopping malls, mail-order and catalog sales expanded the marketplace from regional to na-tionwide. Today, internet connec-tivity makes selling and purchas-ing travel globally. As I mentioned, that’s both good and bad. It’s good because geography no longer lim-its the marketplace of our small businesses. Small businesses can serve their friends and neighbors in their hometown and around the world. The marketplace may be endless, but so are the options.
Anyone can sell just about any-thing to just about anyone online. This is bad because in addition to the marketplace being limitless, so is the competition. In fact, the choices are overwhelming.
Just before Christmas, I was looking for a gift for an ice-fishing family member but didn’t know what kind of lures to buy. So, I de-cided to find something special and unique – but I didn’t know what exactly. While shopping for an outfit at the Bric in downtown Fergus Falls, owner Stephanie Dykhoff, showed me their hottest selling item — an LED stocking cap! She said they were “flying off
the shelf” and people loved them for hunting, shoveling, running and ice fishing. Bingo! Did she somehow know I was looking for a unique gift item? She helped me find the perfect item – an item I didn’t even know I was looking for. It’s the personal interaction and excellent customer service that people provide when you shop in your hometown stores that make shopping locally so worthwhile.
In comparison, an online search would have resulted in hundreds of options, along with hundreds of questions: Will it fit snugly or loosely? Is it big enough to cover ears? Is the fabric soft or scratchy? How bright is the light? (My brain does not compute in lumens.) Does the light make the cap un-comfortable? Will it fit in a coat pocket or is it too bulky? Will it be toasty warm or is it flimsy? Read-ing a listing of features and specs online in no way compares with-holding a product (in this case a
cap) in your hands — which is ex-actly what I did at the Bric, down-town Fergus Falls. In-person you can try it on and get answers to your questions before you buy.
Another great example of how people at small businesses fulfill the needs of their communities is the Zierden family, owners of Fer-gus Home & Hardware. Over the years, they’ve modified their prod-ucts and services to fill in what’s missing from other retailers. In fact, they listen to their customers.
A few years ago, the only way to
get your ice skates sharpened in Fergus Falls was through an indi-vidual who sharpened them in the evenings, after his day job. Com-petitive figure skaters and hockey players know that when you “lose your edge” (blades get dull), you lose your edge. Although there are not enough blades to sharpen to make it a full-time job, it was de-manding – nights, weekends – and of course, last-minute precompe-tition requests. The Zierden family
FERGUSFALLSJOURNAL.COM | PAGE 3
800-257-4044www.otpco.com
Serving the area since 1909.
110yearsG 800-257-4044www.otpco.com
PROVIDEDSHOWCASING FERGUS FALLS BUSINESSES: Showcase Fergus Falls will have over 50 vendor booths at the 2019 event. Match 19’s Showcase is a way to get to know your local businesses and owners.
What’s the ‘secret sauce’ to small business success?
LISAWORKMANFergus FallsChamber
SEE SECRET PAGE 7
A Place to Belong ...................... 42
American Federal Bank ........... 45
AmericInn ................................... 47
Ameriprise Financial ................. 14
Annabelle Lee Agency .............. 46
Arvig Media ............................... 55
Bell Bank ..................................... 7
Bigwood Event Center ............... 18
Cable ONE Advertising ...............15
City of Fergus Falls .................... 53
Cooper’s Office Supply ........ 22,23
Country Financial ...................... 49
EAPC Architects Eng. ................. 41
Fergus Home & Hardware ......... 28
Freedom Resource Center .......... 8
Gate City Bank ........................... 52
Great Clips .................................. 38
James Wedgwood Comedy ..... 30
Jeremy Petrick Photography ...... 11
JK Sports .....................................51
Knute Nelson Home Care ........... 5
Lake Region Home Medical Supp. 31
Lakeland Mental Health Ctr ...... 32
LB Homes ............................... 16,17
Leighton Broadcasting ................. 1
Marco ........................................ 37
M State ......................................... 6
Moore Engineering .................... 26
Multi Business Solutions .......... 50
Nelson Auto Center .................... 13
Newman Outdoor ........................ 2
Northern Contours. ................... 29
Northwestern Bank ................... 27
OSPTI .......................................... 19
OtterTail Lakes Country/OTC20,21
OT Telcom/Park Region Tel. ..... 25
Park Gardens Senior Living ....... 54
Paymasters Inc. ........................... 3
Pebble Lake Golf Course ........... 12
Pemberton Law ......................... 35
PioneerCare ............................... 34
Productive Alternatives/Transit 43,44
SERVPRO ................................... 56
The Daily Journal ...................... 24
The Market ................................... 4
Thies & Talle Prop. Mgmt. ......... 10
Tysdal Chiropractic ................... 40
Ugstad Plumbing & Heating ..... 33
Vector Windows ......................... 36
Victor Lundeen Co. ...................... 9
WDAY TV & Radio ...................... 48
Young Professionals Network .. 39
1 Leighton
35 P
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rton
Law
4 The Market
31 L
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Supp
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7 Be
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33 U
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13 Nelson Auto
11 J
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15 Cable ONE
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19 OSPTI 16 LB Homes 17 LB Homes 18 Bigwood Event Center
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3 Paymasters Inc.
10 T
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56 ServPro Kempfer Room: Dave Cornell, “Cultivate Courage” 2-3pm
PAGE 4 | FERGUSFALLSJOURNAL.COM
A Place to Belong ...................... 42
American Federal Bank ........... 45
AmericInn ................................... 47
Ameriprise Financial ................. 14
Annabelle Lee Agency .............. 46
Arvig Media ............................... 55
Bell Bank ..................................... 7
Bigwood Event Center ............... 18
Cable ONE Advertising ...............15
City of Fergus Falls .................... 53
Cooper’s Office Supply ........ 22,23
Country Financial ...................... 49
EAPC Architects Eng. ................. 41
Fergus Home & Hardware ......... 28
Freedom Resource Center .......... 8
Gate City Bank ........................... 52
Great Clips .................................. 38
James Wedgwood Comedy ..... 30
Jeremy Petrick Photography ...... 11
JK Sports .....................................51
Knute Nelson Home Care ........... 5
Lake Region Home Medical Supp. 31
Lakeland Mental Health Ctr ...... 32
LB Homes ............................... 16,17
Leighton Broadcasting ................. 1
Marco ........................................ 37
M State ......................................... 6
Moore Engineering .................... 26
Multi Business Solutions .......... 50
Nelson Auto Center .................... 13
Newman Outdoor ........................ 2
Northern Contours. ................... 29
Northwestern Bank ................... 27
OSPTI .......................................... 19
OtterTail Lakes Country/OTC20,21
OT Telcom/Park Region Tel. ..... 25
Park Gardens Senior Living ....... 54
Paymasters Inc. ........................... 3
Pebble Lake Golf Course ........... 12
Pemberton Law ......................... 35
PioneerCare ............................... 34
Productive Alternatives/Transit 43,44
SERVPRO ................................... 56
The Daily Journal ...................... 24
The Market ................................... 4
Thies & Talle Prop. Mgmt. ......... 10
Tysdal Chiropractic ................... 40
Ugstad Plumbing & Heating ..... 33
Vector Windows ......................... 36
Victor Lundeen Co. ...................... 9
WDAY TV & Radio ...................... 48
Young Professionals Network .. 39
1 Leighton
35 P
embe
rton
Law
4 The Market
31 L
R M
edic
al
Supp
;y
7 Be
ll Ba
nk
33 U
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d
Pl
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13 Nelson Auto
11 J
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8
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42A
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14Ameriprise Financial
15 Cable ONE
34 P
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6 M State
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27 N
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19 OSPTI 16 LB Homes 17 LB Homes 18 Bigwood Event Center
28 F
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29 N
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39 Y
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46 A
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52 G
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3 Paymasters Inc.
10 T
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56 ServPro Kempfer Room: Dave Cornell, “Cultivate Courage” 2-3pm
FERGUSFALLSJOURNAL.COM | PAGE 5
PAGE 6 | FERGUSFALLSJOURNAL.COM
322 North Tower RoadFergus Falls
218-998-2980218-998-2981 (fax)
www.nwbanks.com866-344-8132
www.northerncontours.com
www.newmansigns.com(701) 252-1970(800) 337-9770
218-998-8878 2228 College Way Fergus Falls, MN
www.nelsonfergusfalls.com(701) 367-7846
www.multi-business-solutions.com
218.998.4041mooreengineeringinc.com
strong communities
Improving lives by building
marconet.com218-739-3331mnmotorco.com
A member of the Minnesota State system
minnesota.edu/fergus-falls
The Fun Place to Shop!
For Over a Century inDowntown Historic Fergus Falls
Hours: M-F 8-5:30, Sat 9-5,Thurs nights til 7
736-5433
728 Western AveFergus Falls, MN 56537Phone: 218-736-7596
980 South Tower Road • Fergus Falls, MNwww.lmhc.org
For appointments call 218-736-698724-Hour Emergency Crisis # 1-800-223-4512
1432 W Lincoln AveFergus Falls
218.332.5920homemedicalsupply.lrhc.org
LBHomes.org
218.998.1400
Home Care & Hospice
knutenelson.org(320) 759-1273
218.770.4753
Email:moc.doowgdewsemaj@ofni
Call:(800) 668-2119
1801 W Lincoln AveFergus Falls, MN(218) 739-5299
Otter Tail Lakes Country Association520 Fir Ave W, Fergus Falls, MN
ottertaillakescountry.com
includes a few hockey players, and they thought it would be wonder-ful if getting skates sharpened was more accessible. So, they pur-sued offering the service, making it more convenient for people in the community to get their blades sharpened. They also added figure skates, hockey sticks and other gear to their inventory. Now, peo-ple travel from as far as Jamestown to purchase figure skates. They come to Fergus Falls for personal-ized customer service from a fami-ly that understands. They chose to add the skate sharpening business because they saw the need in the community.
If you shop online or go into a big-box store and they don’t have the item, you’re out of luck. They
aren’t going to add inventory, sizes or services if you ask. But a locally owned, small business listens to their customers and the needs of the community. Small business-es see needs and fill them, but only if we continue to shop there. Cheering for the Otter girls’ hock-ey team makes us proud of our hometown. So, let’s rally around our local businesses — they make our hometown unique and spe-cial, they support our local sports teams and they help our local economy thrive. Won’t you join the hometown team and support our local businesses?
Showcase Fergus Falls on March 19 is a perfect opportunity to get to know the local businesses and the people who run them. They make Fergus Falls special — and they are dedicated to the success of the en-tire community. Showcase Fergus Falls is a chance to meet the peo-
ple who are making differences in our communities through their small businesses.
So why would someone, a regular Joe, Joanna or John Q. Public, attend Showcase? Do you know something about each of the 50-plus business-es who’ll be at Showcase? Here’s your chance to meet them.
Throughout our lives, we search for answers to big, important questions. We make big decisions and purchases throughout our lives, both personal and for work. – from buying a home and getting a mortgage to replacing the fur-nace and securing our home. How is our plan for retirement working? What happens after retirement? Who will take care of us or our par-ents? Our business needs are simi-lar — who will help us expand our line of credit? You may drive buy these businesses every day, but do you know the people who work
there? Wouldn’t it be great to meet the people in our businesses be-fore you do business with them? In order to do business with people, we want to know them, like them and trust them.
Showcase is the perfect oppor-tunity to get to know the awesome people making a difference in the Fergus Falls area.
Lisa Workman is the president of the Fergus Falls Chamber of Com-merce.
FERGUSFALLSJOURNAL.COM | PAGE 7
www.WDAY.com
WINDOWS SINCE 1995
1020 International DriveFergus Falls, MN 56537
218-739-9898vectorwindows.com
402 W. Lincoln Ave.Fergus Falls, MN
998-1099www.tysdalchiro.com
THIES & TALLEM A N A G E M E N T
Phone: (218) 739-3795Fax: (218) 998-4212www.thiestalle.com
(320) 219-65051101 36th Ave W
Alexandria, MN 56308
of Douglas & Otter Tail Counties
Productive Alternatives1205 North Tower RoadFergus Falls, MN 56537218-998-5630
www.pemlaw.com
218-736-5493Fergus Falls • AlexandriaDetroit Lakes • Wadena
218-736-7404 PRO SHOP | 218-739-4014 BARwww.playpebblelake.com
1918 Pebble Lake Golf Dr, Fergus Falls
www.paymasters.co218-844-7560 • 877-427-8506
Fax: 218-844-7562495 Hwy 10 East,
Detroit Lakes, MN 56501Call for details 998-2000
@ParkRegionTelephone @
For more information call 218.998.4444215 E Skogmo Blvd, Fergus Falls, MN 56537
parkgardensfergusfalls.com
SECRETContinued from Page 3
UgstadPlumbing& Heating
13209 E. Fir AveFergus Falls, MN 56537218-736-4228
ugstadplumbingandheating.com
• 10 a.m. -1:30 p.m. Exhibitor Booth Set-Up• 11:30 a.m.–1:30 p.m. Lunch available at Z103 Bar & Grill.• 2–3 p.m. Event Kicko� — Dave Cornell presents “Cultivate
Courage.” In this dynamic, engaging, and transparent presentation you
will discover how to:• Quiet the inner voices telling you that “you can’t” and listen
to the inner voices telling you that “you can.”• See your fears through a di� erent lens and begin to get your
fears to work for you rather than against you.• Activate simple steps towards achieving those seemingly
unreachable goals.• 3–6 p.m. Trade Show Open: Socializing, Snacks & Cash Bar.
Play Showcase BINGO, register for prizes and get to know our local businesses.
• 5:45 p.m. Prize Drawings & BINGO winners announced.• 5–7 p.m. Happy Hour at Z103 Bar & Grill.
PAGE 8 | FERGUSFALLSJOURNAL.COM
Kitchenware • Kids & Games • Home AccentsBath & Body • Specialty Groceries
Something for Everyone....Including Yourself!
Ki
SoSo
120 S. Union Ave. • Fergus Falls • 218-998-3663122 S. Lake Ave. • Battle Lake • 218-864-2555
www.marketfergusfalls.com218.998.1500 | www.pioneercare.org
An equal opportunity provider and employer
You have a choice.Make it PioneerCare.
PIONEERcareCome see us atShowcase Fergus Falls!
PROVIDEDKEEPING IT FROM FALLING: Mohagen Real Estate had visitors a� empt to pull blocks from a Jenga set during last year’s Showcase Fergus Falls.
PROVIDEDSAY HI: Dan Zierden, owner of Cullen’s Home Center, waves to the camera at the 2018 Showcase Fergus Falls.
Dave Cornell will be the 2019 Showcase Fergus Falls speaker. Cornell is a speaker, coach and trainer who helps individuals and o r g a n i z a t i o n s overcome their fears by making courageous choic-es both personally and professionally so they can lead more productive, passionate and engaged lives. He founded Culti-vate Courage, LLC to accomplish this mission.
From playing basketball inter-nationally, to corporate America, to the unemployment lines, Cor-nell brings a message that no one wants to talk about, yet everyone wants to hear.
He brings a fresh, bold mes-sage of hope and inspiration in the face of something we all share — fear — and something we all hope we have — courage! He has over 35 years experience in sales, sales management, and training and development. He is certi� ed as a DISC behavioral assessment trainer and facilitator and a per-sonal development and leader-ship coach. Cornell also serves as the senior trainer and coach for the Trust Edge Leadership Insti-tute led by David Horsager, au-thor of “� e Trust Edge.”
Let Cornell help you take your team to the next level! Cornell has been married to his wife, Amy, for 37 years. � ey have two daughters, one son-in-law and four grandchil-dren. He loves basketball, golf and anything that makes him laugh.
Cornell
Showcase speaker Dave Cornell
Schedule of events
