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A
PROJECT REPORT
ON
TULIP INFRASTRUCTURES
Summer Training ProjectSubmitted in the partial fulfillment of the requirement for the award of the
Degree of Bachelors of Business Administration
SUBMITTED BY: UNDER GUIDANCE OF :
AJAYE SINGH
BBA (4 TH SEMESTER)
BHARATI VIDYAPEETH UNIVERSITY, SCHOOL OFDISTANCE EDUCATION, ACADEMIC STUDY CENTER:
BVIMR, NEW DELHI
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STUDENT UNDERTAKING
I AJAYE SINGH have completed the Summer Training Project titled
Tulip Infrastructures under the guidance of ____________________in the partial
fulfillment of the requirement for the award of degree of Master of Business
Administration of BVU , SDE, Academic Study Center BVIMR, New Delhi. This is
an original piece of work & I have neither copied and nor submitted it earlier
elsewhere.
_______________
Students Signature
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ACKNOWLEDGEMENT
The present work is an effort to throw some light on Tulip Infrastructures. The
work would not have been possible to come to the present shape without the able
guidance, supervision and help to me by number of people.
With deep sense of gratitude I acknowledge the encouragement and guidance received
by my project guide _____________and other staff members of Tulip
Infrastructures.
I convey my heartful affection to all those people who helped and supported me
during the course, for completion of my Project Report.
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PREFACE
A hallmark of any premier business school is its willingness and ability to constantlyexplore and implement new ideas and practices in the field of management education.
Institute constantly reorients their programs in order to keep abreast of changing
development.
The initial interaction between school students and industry takes place when the
students undergo project is usually for knowing the process for recruitment, selection,
industrial relations & training of that institution. It is often the exposure to corporate
culture that a student receives, particularly true for students without prior work
experience.
During my training at Tulip Infrastructure Pvt. Ltd., I was taken project on
recruitment, selection & training policy of Tulip Infrastructure Pvt. Ltd..
The main purpose of the study is to know the policies of the bank regarding
recruitment, selection & training, which helped me in gaining knowledge about the
different working pattern of different departments of the company.
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TABLE OF CONTENT
Page no.
INTRODUCTION
INDUSTRTY PROFILE
COMPANY PROFILE
MARKETING STRATEGIES
FINANCIAL STRATEGIES
H.R. POLICIES & STRATEGIES
DATA ANALYSIS
FINDINGS
CONCLUSIONS & SUGGESTIONS
BIBLIOGRAPHY
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INTRODUCTION
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CORPORATE PROFILE
The Tulip Group is a company which has achieved excellence through its
foresightedness and expertise in its field. The focused vision, undivided dedication
and constant efforts of the company help it to develop strategies for its ceaseless
growth in the sphere of real estate and construction.
Tulip Group is promoted by Shri Praveen Jain, the Chairman and Managing Director of the company, a first generation entrepreneur having more than 17 years of
experience in construction, real estate and development. His vision, dedication, hard
work, objective approach and leadership qualities changed the future of Tulip
Infratech Pvt. Ltd to make it as an ISO 9001-2000 company.
Maintaining the highest standards of quality has always been the foremost priority at
Tulip, enabling it to earn an enviable reputation in a brief period of time. With
residential and commercial projects, planned to create a benchmark in the future,
Tulip is embarking very fast on the way to success.
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Chairman's Message
Living should never be an impersonal
experience. As individuals we require individual spaces that define us. The
environment around us is integral to our personalities and shapes our thoughts. We
understand the importance of building the right environment to live, to work, to growup and raise our families.
Tulip Infratech Pvt. Limited is committed to create spaces designed to support us as
individuals. Well-engineered structures, tastefully designed interiors and showered
with all the amenities of modern life, we live by the values of quality and precision,
never forgetting the human aspects of the living spaces we create. This is the reason
our creation is a beautiful blend of aesthetics and comforts at the same time.
Our business philosophy is to come up to the expectations of our clients. Our efforts
have been geared to delight our clients by providing them truly quality homes, offices
and various real estate solutions. In our constant endeavor to improve and reach to the
heights of excellence we have always valued the participation, support and direction
of our esteemed clients.
Parveen Jain
Managing Director
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ISO 9001:2000
Tulip Infratech Pvt. Ltd. Is in certified with the standard ISO 9001:2000.
Emerging market and growth opportunities underlines Tulip Infratech Pvt. Ltdscommitment to quality, trust and customer sensitivity, and delivering on its promise
with agility and financial prudence.
This vision in turn has led us to aquire the ISO certification keeping in mind quality
first and quality always. Having said that the group is always working towards
delivering high-end facilities and services to its wide base of customers by constantly
upgrading its internal skills and resource capabilities.
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Awards 2010
The dawn of 2010 has initiated a new ray of motivation as we have been awarded
the prestigious
Summit & Awards Dubai, Achievers Excellence Awards 2010
certificate which is given to Mr. Jain in dubai.
Pride of India Gold Medal Award for valuable contribution in our
sector.
Building Industry Leadership Award by Builder Information Bureau(BIB) in a ceremony held at New Delhi. The awards are given to honour
the Leaders in the Building industry in various categories.
Awards 2009
In 2009 Tulip Infratech was presented the Leadership Award by Mr. B.S
Hooda, Honorable Chief Minister of Haryana
In 2009 Tulip Infratech was presented the Billa by Shri Subodh Kant Sahay,
Honorable Union Minister Food Processing Industries
Awards 2008
The year brought in many accolades for us as Tulip Infratech became a proud
recipient of a number of prominent awards in their category.
To begin with, we marked our presence in Rajiv Gandhi Memorial
National Awards for Excellence in Indian Industries . For our distinguished services, we were conferred the Bharat Jyoti
Award and Rashtriya Rattan Award by Citizens Integration Peace
Society.
Building Industry Leadership Award : Building Industry Leadership Award
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(BIB) presented to Company on September 22, 2008 in New Delhi.
Amity Corporate Excellence Award : On the occasion of the Fifth Global HR
Summit 2008, Company received Amity HR Excellence Award by Amity
International Business School, Noida on 28th to 29th August, 2008.
Amity HR Excellence Award : Amity Corporate Excellence Award presented to
Company on the occasion of the Tenth International Business Horizon INBUSH
2008 on 20th to 22nd February, 2008 by Amity International Business School,
Noida.
Awards 2007
Indira Gandhi Memorial Awards (2007) ceremony : Indira Gandhi Memorial
National Awards-2007 for Excellence in Indian Industries Best Organisation Gold
Award M/s. Tulip Infratech Pvt. Ltd. on 16th October, 2007.
Indira Gandhi Sadbhavna Award :
Amity Corporate Excellence Award : The 9th International Business Horizon
INBUSH 2007 to Tulip Infratech Pvt. Ltd. Amity Corporate Excellence Award
by Amity International Business School, Noida, Amity University, Uttar Pradesh
on 21st-23rd February 2007.
Amity HR Excellence Award : The Fourth Amity Global HR Summit 2007,
Tulip Infratech Pvt. Ltd. Amity HR Excellence Awards 22nd-23rd August,
2007.
Business Sphere Brass Trophy Award : Tulip Infratech Pvt. Ltd. Business
Sphere Brass Trophy Award for 2006-07 for being Among Toppers in Building
Township Housing Projects Award was conferred by Shri Shoaib Iqbal,
Honourable Deputy Speaker, Delhi Legislative Assembly.
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TULIP PROJECTS
Tulip Grand
Tulip Centre Point
Tulip Ace
Tulip Petals
Tulip Cobse
Tulip Orange
Tulip White
Tulip Ivory
Tulip Purple Tulip Violet
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NRIs Real Estate Trends in India
Real estate sector in India has seen many positive changes in the last few years,
thanks to the favourable policies adopted and reforms undertaken by the Indian
Government. It has observed tremendous growth in all areas and has widely
categorized its services into Residential, Commercial and Retail to offer a distinctive
approach.
In country like India where property is considered an asset, Real Estate companies
have taken the liberty to change the definition and add the element of lifestyle to it as
can be seen from the splurge of luxurious apartments, beautiful commercial
complexes and extraordinary retail ventures that have attracted the attention of
potential buyers, not only from India but abroad as well.
Going by the recent observations, number of people relocating to India or showing
interest to own a property here is on the rise ever since the real estate sector
underwent a boom and come up with services that match international standards both
in quality and structure.
A major contributing factor towards this is the relaxation in Foreign Direct Investment(FDI) policy initiated by the government along with investor policies that have been
revised and made friendlier to allow NRIs to invest in properties in India, both in
residential and commercial space.
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RBI Guidelines
RBI has provided is guidelines with regard to the following:
Permission:
Non-resident Indians holding Indian passport do not require any permission from RBI
for acquiring Immovable Property for bonafide residential purposes.
RBI has granted General Permission to Non-resident Indians holding Foreign
Passport (i.e. Foreign Citizens of Indian Origin) to acquire, hold, transfer or dispose
off by way of sale or inheritance of immovable properties situated in India provided:
1. The property is for the purchasers bonafide residential purpose.
2. The purchase consideration is met either by remittance of funds from abroad
through normal banking channels or out of NRE/FCNR Account or out of
FCNR Special Deposit Account.
Purchase consideration:
Non-resident Indians holding Indian passport may pay the purchase considerationeither by remittance of funds from abroad through normal banking channels or out of
NRO Account or out of NRE Account or out of FCNR Account.
Declaration:
Foreign citizens of Indian origin are required to declare the properties to RBI within a
period of 90 days from the date of purchase in Form IP 17. The following documents
must be submitted along with the declaration:
1. A certified copy of the purchase deed or a certificate from the Co-operative
Housing Society or an Association of the apartment owners as an evidence of
transfer / registration of the property in the declarants name.
2. Certificate from the declarants bankers in India evidencing receipt of inward
remittance(s) in foreign exchange through normal banking channel or
withdrawal of funds from the declarants NRE/FCNR account / FCNR Special
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Finance Options
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MISSION
To develop life time relationship with our customers by ensuring outstanding
purchase experience and to provide safe, reliable and responsive after sales services.
VISION:
To achieve market leadership, to provide security to the company and its employees
while maximizing return on investments of our shareholders .
SWOT ANALYSIS
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COMPANY ANALYSIS
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Political ecological/environmental issues current legislation home market future legislation European/international legislation regulatory bodies and processes
o Department of Industrial Policy & Promotion issues the guidelines for Foreign Direct Investment in India.
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Franchising
Rights are generated by one party to another for some stipulated amount of money.
Franchisee is allowed to conduct business using Franchisers know how andbrand name
Cash & Carry (Wholesale trade)
Allowed 100% FDI under the automatic route by FIPB, model is designed in away that the wholesaler deals with small retailers
Joint Venture
International brands provides equity and support to a local Indian entry Share of the foreign player is restricted to 49%
Distribution
International player set up a distribution office in India and supplies productsfor sale to local retailers
Manufacturing
International Players sets up an Indian company to manufacture its productand also gets the right to retail in India.
Government policies
o FDI up to 51% has been allowed in retail trade of single brand
products with prior government approval and under certain condition: Products to be sold should be of a single brand onlyProducts shouldbe sold under the same brand internationallySingle Brand productretailing would cover only products that are branded duringmanufacturing
o For example: an umbrella brand like Christian Dior would not beallowed to stock different brands like jadore, Pure Passion and DiorAddict in one store
Government term and change Trading policies Funding, grants and initiatives
o No incentives needed to attract FDIo Market size & potential are sufficient inducers
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o No need for costly tax breaks, import duty exemptions, land and power subsidies, and other enticements
Home market lobbying/pressure groups International pressure groups
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Economic Home economy situation
India is the second fastest economy in the world. India is currently facing theworlds most dynamic combination, of highly informed and demandingconsumers on one hand, and of rapidly increasing consumption levels acrossvarious retails product categories and geographies on the other. As the figuresshow, more Indians are being influenced by the International luxury brands &lifestyle.India is expected to become the third biggest economy in the worldwithin a decade.
Home economy trends
Organized retails have shown a good growth in the last 6 years. It is valued atapprox. USD 511 Billion & is expected to grow to USD 833 Billion in thenext 5 years
Overseas economies and trendso Most of the world developed economies are facing economic recession
& a probable threat of Depression. General taxation issues
o India has recently introduced the Value Added Tax. Under this newlaw, 270 products (that are basic needs) attract 4% tax & the rest of theproducts attract 12.5% tax, except for gold & jewellery attract 1% tax.
Taxation specific to product/services Seasonality/weather issues Market and trade cycles Specific industry factors Market routes and distribution trends Customer/end-user drivers Interest and exchange rates
o The Indian currency has been falling as compared to other internationalcurrencies like USD, EURO, and GBP etc. making Imports expensive.
International trade/monetary issueso
India is a member of WTO (World Trade Organization) & has abilateral trade pact with most of the important nations of the world.
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Social lifestyle trends
o There has been a revolutionary change in the peoples outlook
towards brands. The ever growing younger generation is more Brandconscience & Luxury oriented
demographics consumer attitudes and opinions media views law changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models major events and influences buying access and trends ethnic/religious factors advertising and publicity ethical issues
TECHNICAL competing technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications consumer buying mechanisms/technology technology legislation innovation potential technology access, licensing, patents intellectual property issues global communications
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CURRENT ISSUES OF THE COMPANY
Tulip Infrastructure Awarded Enterprise CRM & Customer Management Award at the Software Satisfaction Awards 2010.
Tulip Infrastructure Wins Record-Setting $1.3B Verdict in SoftwareCopyright Case.
A jury has awarded Tulip Infrastructure US$1.3 billion (820 million)indamages in its corporate theft lawsuit against SAP, a blow to theGerman applications vendor, which had argued it should pay no morethan $40 million for the software stolen by its.
Tulip Infrastructure Wins Award for Excellence in Complex ApplicationSupport.
Tulip Infrastructure announced that it was named the winner of the Fall2010 STAR Award for Excellence in Complex Application Support from the Technology Services Industry Association (TSIA) .
Tulip Infrastructure was recognised for delivering sophisticatedtechnical and field support for complex applications in mixed or otherwise complex environments.
In recognition of its cumulative STAR Award wins, Tulip Infrastructurewas named to the STAR Awards Hall of Fame for a record-setting thirdtime. Tulip Infrastructure is the first and only company to attain thisstatus. Companies are awarded Hall of Fame membership after achieving
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PORTERS 5 FORCES MODEL
The model of pure competition implies that risk adjusted rates of return should be
constant across firms and industries . Michael Porter provided a framework that
models an industry as being influenced by five forces . the strategic business manager seeking to develop an edge over rival firms can use this model to better understand
the industry context in which the firm operates.
Tulip Infrastructure also analysis on this theory . According to it Since there is stiff
competition in the textile industry with a lot of key players already playing business
so it posses a serious threat to Tulip Infrastructure but it has stood still and has still
shown good results.
Since the textile industry and the economy has a whole are both growing , there are
numerous opportunities for new entrants to enter in the market but it would be
seriously difficult for it to launch itself.
Since there are not much substitute products for clothes and other products that Tulip
Infrastructure built , therefore it doesnt impose much threat to it , but researches can
do great guns and thus create problem for Tulip Infrastructure
Since Tulip Infrastructure is a big manufacturer itself for its products therefore there
is not much pressure from the countable suppliers it has.
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Market segmentation
It is the act of dividing a market into distinct groups of buyers who require
separate products.
Its market research division has segmented consumers on the basis of following:
1. Geographic variables
2. Demographic variables
3. User status and lifestyle
Market targeting
Act of developing measures of segment attractiveness.
Involves evaluating various market segments.
It targets different segments of population of all categories of age groups.
Also targets the population outside India.
Market positioning
Indias largest company.
TULIP INFRASTRUCTURE is market capital and no.5 in sales and profit.TULIP INFRASTRUCTURE is the market leader.
They are the highest contributor in revenue.
Marketing strategy adopted
Advertisement
1. Tulip Infrastructure
2. Radio3. Internet
4. Newspaper/magazines
5. Hoardings
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MARKETING STRATEGIES
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INTRODUCTION AND IMPORTANCE OF MARKETING
STRATEGIES
Marketing strategy is a process that can allow an organization to concentrate its
limited resources on the greatest opportunities to increase sales and achieve a
sustainable advantage. A marketing strategy should be centred on the key concept
that customer satisfaction is the main goal. Marketing strategy is a method of focusing
an organization's energies and resources on a course of action which can lead to
increased sales and dominance of a targeted market niche. A marketing strategy
combines product development, promotion, distribution, pricing, relationship
management and other elements; identifies the firm's marketing goals, and explains
how they will be achieved, ideally within a stated timeframe. Marketing strategy
determines the choice of target market segments, positioning, marketing mix, and
allocation of resources. It is most effective when it is an integral component of overall
firm strategy, defining how the organization will successfully engage customers,
prospects, and competitors in the market arena. Corporate strategies, corporate
missions, and corporate goals. As the customer constitutes the source of a company's
revenue, marketing strategy is closely linked with sales . A key component of
marketing strategy is often to keep marketing in line with a company's
overarching mission statement .
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Importance of Marketing Strategy
The importance of marketing plans outweighs any other decision that can be
taken in the realm of marketing strategies. Yes, marketing plan is essential to
grab the market segment before any other player captures the market. Whatare the target groups? Which segment of the market presents higher revenue
generating opportunities? These are some of the questions that marketing
teams ponder over, in the pursuit of achieving a good plan.
This is where the importance of marketing research comes into picture.
The market research team analyzes and understands the requirements of the
consumers. Conducts polls and researches and comes up with data and
statistics that help to logically target a market.
Another factor that governs the marketing plans is the marketing mix
elements. Marketing mix elements are the sets of factors that help firms to
achieve their targets of reaching the products to the consumers and also
achieve organizational objectives. The importance of marketing mix is, that it
takes into TULIP INFRASTRUCTURE ount the four P's of marketing, that
are Product, Price, Promotion and Place of distribution.
MARKETING MIX OF THE COMPANY
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MARKETING MIX
The term " marketing mix " was first used in 1953 when Neil Borden, in his American
Marketing Association presidential address, took the recipe idea one step further and
coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy,
proposed a 4 P classification in 1960, which has seen wide use. The four Ps concept is
explained in most marketing textbooks and classes.
Four P's
Elements of the marketing mix are often referred to as 'the four Ps':
Product - A tangible object or an intangible service that is mass produced or
manufactured on a large scale with a specific volume of units. Intangibleproducts are service based like the tourism industry & the hotel industry or
codes-based products like cellphone load and credits. Typical examples of a
mass produced tangible object are the car and the disposable razor . A less
obvious but ubiquitous mass produced service is a computer operating system.
Packaging also needs to be taken into consideration. Every product is subject
to a life-cycle including a growth phase followed by an eventual period of
decline as the product approaches market saturation . To retain its
competitiveness in the market, product differentiation is required and is one of
the strategy to differentiate from its competitors.
Price The price is the amount a customer pays for the product. It is
determined by a number of factors including market share, competition,
material costs, product identity and the customer's perceived value of the
product. The business may increase or decrease the price of product if other
stores have the same product. Place Place represents the location where a product can be purchased. It is
often referred to as the distribution channel. It can include any physical store
as well as virtual stores on the Internet. Place is not exactly a physical store
where it is available Place is nothing but how the product takes place or create
image in the mind of customers. It depends upon the perception of customers. Promotion represents all of the communications that a marketer may use in
the marketplace. Promotion has four distinct elements: advertising, publicrelations, personal selling and sales promotion. A certain amount of crossover
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occurs when promotion uses the four principal elements together, which is
common in film promotion. Advertising covers any communication that is
paid for, from cinema commercials, radio and Internet adverts through print
media and billboards. Public relations are where the communication is not
directly paid for and includes press releases, sponsorship deals, exhibitions,
conferences, seminars or trade fairs and events. Word of mouth is any
apparently informal communication about the product by ordinary individuals,
satisfied customers or people specifically engaged to create word of mouth
momentum. Sales staff often plays an important role in word of mouth and
Public Relations (see Product above).
STP ANALYSIS OF THE COMPANY
Segmentation
TULIP INFRASTRUCTURE has segmented its customer in the
following ways:-
Understanding needs and preferences of consumers -- Having housing,
infrastructure, and commercial construction, as demand drivers, the company
analyze the needs and preferences of consumers in these sectors.
Grouping customers based on their needs and preferences -- Customers
with similar needs and preferences are included in this segment.
Targeting the segment that the company can best meet the needs and
preferences of - The Company targets the customers, of which it can meet the
needs and preferences. I.e. customer needs higher- strength or low price.
Branding the commodity -- Though being a commodity product, branding is
important for a company. The company positions its brand among Architects
and Builders rather than household individuals.
Provide required product to meet targeted customers' needs and
preferences -- Delivering up to the expectations of the targeted segment.
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Targeting
Its customer base represents the masses of India - individual homebuilders in
small towns, rural and semi-urban India.
The company targets on the important projects like dams, roads in the countryIt targets the Manufacturing companies like L&T etc
It Targets Indian Railways.
It targets an individual building his home(Retail Marketing)
Positioning
A good brand positioning help guide marketing strategy by clarifying the brands
essence but goals it help the consumer achieve and how it does so in a unique way.
The result of the positioning is the successful creation of a customer focused value
proposition, a cogent reason why the target market should buy the product.
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BCG MATRIX
In BCG Matrix product or business unit are identified as Stars,
Cash Cow,Dogs, Question mark.
The Matrix can be explained are as follows.
Stars (high growth, high market share)
Stars are using large amounts of cash. Stars are leaders in the
business. Therefore they should also generate large amounts of
cash.
Stars are frequently roughly in balance on net cash flow.
However if needed any attempt should be made to hold your
market share in Stars, because the rewards will be Cash Cows if
market share is kept.
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Cash Cows (low growth, high market share)
Profits and cash generation should be high. Because of the low
growth, investments which are needed should be low.
Cash Cows are often the stars of yesterday and they are the
foundation of a company.
Dogs (low growth, low market share)Avoid and minimize the number of Dogs in a company.
Watch out for expensive rescue plans.
Dogs must deliver cash, otherwise they must be liquidated.
Question Marks (high growth, low market share)
Question Marks have the worst cash characteristics of all,
because they have high cash demands and generate low returns,
because of their low market share.
If the market share remains unchanged, Question Marks will
simply absorb great amounts of cash.
Either invests heavily, or sell off, or invest nothing and
generate any cash that you can. Increase market share or
deliver cash.
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USP
The Unique Selling Proposition (also Unique Selling Point or USP) is a marketing concept thatwas first proposed as a theory to explain a pattern amongsuccessful advertising campaigns of the early 1940s. It statesthat such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term wasinvented by Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates
it from similar objects.The USP of Tulip Infrastructure isThey say there are four M?s of advertising, which are Mission,
Money, Media and Message; the most important part is themessage execution and image building. Imagery is the kind of associations a brand could get linked with over a period of time.It has an impact on how consumers perceive the brand and howthey will react to it in the long run. The ultimate goal of theadvertiser is to ensure that his/her idea marries the brand.
1. Designing a Customer Driven Marketing Strategy:
Their main strategy that they still follow today is the diversification of
products they offer.
TULIP INFRASTRUCTURE ording to customers demand they make their
strategies by keeping following points in mind;
Which customer they will serve?
Which customer they will serve?
They serve their customers on the bases of income level, age through market
segmentation.
Their main segment which they has captured are combination of higher
incomes & dual career families.
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How will they serve these customers?
They fulfill their customers demand through;
Value proposition
Positioning
Unique selling proposition (USP)
3. CAPTURE VALUE FROM CUSTOMER IN RETURN:
Committed to providing uncompromising product quality offering customers
the highest value for money & giving service that is warm, friendly &
personal.
They also follow social factors to maintain their image through corporate
social responsibility.
4. Designing a Customer Driven Marketing Strategy:
Their main strategy that they still follow today is the diversification of
products they offer.
TULIP INFRASTRUCTURE ording to customers demand they make their
strategies by keeping following points in mind;
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FINANCIAL ANALYSIS
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SOURCES OF FINANCE & ANALYSIS Tulip Infrastructure reports strong profit growth for the quarter endedSeptember 30, 2010
Highlights: PAT for the quarter registered 427% increase to Rs 39 crore from Rs 7crore in the corresponding period of the previous year For half year ended 30 September 2010, PAT at Rs 14 crore as againstloss of Rs 24 crore for previous year
Tulip Infrastructure Lease and Finance Management is for manufacturers whooffer lease and loan financing to increase sales by meeting their customerscash flow needs, providing bundled products, consumables and services, andimproving up-sell opportunities through strong customer relationships. Unlike
other products that generate fragmented data using obsolete technology, TulipInfrastructure Lease and Finance Management is built on a single source of truth architecture that enables manufacturers to share common information tomake smart decisions across their enterprise.Strong relationships with investors are critical to ensure the funding requiredfor continued growth. Tulip Infrastructure Lease and Finance Managementgives you powerful tools to manage complex investor agreements. You cansetup an agreement with an unlimited number of investors, each with a definedstake and sharing percentages and link this agreement to a lease contract. Then,create and manage syndication and securitization agreements using the investor
agreement functionality to manage billing and receipt of the investment, cashdisbursement to investors, and communication of critical information. You cancreate a pool of future receivables using a wide variety of attributes for customers, contracts, and assets and link this receivables pool to an investor agreement. Once the investor agreement is created, Tulip Infrastructure Leaseand Finance Management manages disbursements to the investors and uses theinvestor agreement terms and conditions to manage the lease or loan contract.
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KEY INVESTMENTS
Today, Tulip Infrastructure Corporation announced first quarter revenue of $2.0 billion and net income of $386 million or $0.07 per share excluding animpairment charge related to Tulip Infrastructure's investment in LiberateTechnologies. This compares to net income of $511 million, or $0.09 per sharea year ago. Including this charge, net income on a GAAP basis was $343million, or $0.06 per share. New software license and license updates revenueswere $1.2 billion, down 9%. New software license sales were $549 million,down 23% while software license update revenues were $620 million, up 9%.Product support revenue was $349 million, consulting revenue was $432million, and education revenue was $63 million. First quarter operating marginwas 29% versus 33% last year.
"We are pleased by the continued adoption of the Tulip Infrastructure databaseand the rapid increase in market share," said Tulip Infrastructure CEO LarryEllison. "According to AMR Research's recent report, Tulip Infrastructureincreased its database share under enterprise applications for the second year ina row. The report shows that Tulip Infrastructure increased its share by 4%from 2000 to 2001, while IBM DB2 declined by 4% and Microsoft SQL Server market share remained flat. This was consistent with Morgan Stanley's CIOsurvey in June 2002 showing Tulip Infrastructure as the Strategic Database
Standard 64% of the time, with IBM DB2 only 15% of the time. In addition,Tulip Infrastructure has the highest user loyalty with far more customersmoving to it than either Microsoft or IBM."
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RATIO ANAYLSISSince its creation, Tulip Infrastructure Corporation has steadily grown within itsmarket, as have its revenues. The question then rises: Would I invest my hard earnedmoney in this company? To answer this question, a Financial Analyst would first
look at many different analytical ratios to determine Tulip InfrastructureCorporations future potential on the stock market.The first would be a liquidity ratio called a current ratio. Liquidity ratios tell ananalyst how liquid a company is or how much cash on hand they have to pay off current debts or liabilities. Taking the companys current assets and dividing by their current liabilities calculates a current ratio (Moyer, McGuigan, Kretlow 1999, 72-3).In Tulip Infrastructures case, their current ratio is 1.86 and compared to the industryaverage of 3.75, this tells me that they are liquid or have enough cash on hand to payoff all liabilities but that they are below the industry average (Tulip InfrastructureCorporation, 2000b).Taking sales and dividing by total assets calculate the Asset Turnover ratio. This
figure will let an analyst know how effectively a company utilizes its resources inorder to produce sales. Tulip Infrastructures is 1.25 and the Industry average is 0.72which indicates that Tulip Infrastructure is doing a positive job in resourcemanagement for the purpose of increasing sales and is doing it better than the averagesoftware and programming company (Tulip Infrastructure Corporation, 2000d).
Next, we will look at Tulip Infrastructures Financial Leverage Managementratios to help determine their ability to receive funds from creditors. The firstratio we will take a look at is the Debt ratio, which indicates how much of thecorporations total assets are financed with credit. In 1996 it was 44%, in
1997 it was 49%, in 1998 it was 47%, in 1999 it was 46%, and in 2000 it was48%. This is showing a trend of increasing debt, but not a strong trend. Itwould appear that they are maintaining just under half of their total assetsbeing financed by credit. There was no industry average, which we couldfind, to compare this statistic with (Tulip Infrastructure Corporation, 2000b).
Next, we will look at Tulip Infrastructures Financial Leverage Managementratios to help determine their ability to receive funds from creditors. The firstratio we will take a look at is the Debt ratio, which indicates how much of thecorporations total assets are financed with credit. In 1996 it was 44%, in
1997 it was 49%, in 1998 it was 47%, in 1999 it was 46%, and in 2000 it was48%. This is showing a trend of increasing debt, but not a strong trend. Itwould appear that they are maintaining just under half of their total assetsbeing financed by credit. There was no industry average, which we couldfind, to compare this statistic with (Tulip Infrastructure Corporation, 2000b).
The Debt-to-Equity ratio tells us how much of their activities are funded bydebt and is calculated by taking total debt and dividing it by total equity. In1998, Tulip Infrastructures debt-to-equity ratio was 10.2%, in 1999 it was8.2%, and currently in 2000 it is 5%, which indicates a strong trend down.These are very positive numbers; it indicates that Tulip Infrastructure is
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reducing its amount of funds it finances its activities, like projects, with. Thiswill make them look good in the eyes of creditors if they would decide toborrow money to finance anything.
The next group of ratios is called Profitability Ratios and they let an analyst knowhow effective a company is making its investment and financing decisions. The firstone is the Gross profit margin, which is equated by taking the sales minus the cost of sales and dividing the sum by sales (Moyer, McGuigan, Kretlow 1999,80). TulipInfrastructures is currently 70.95%, which is very good. But when compared to theindustry average of 75.58%, it indicates that Tulip Infrastructure is behind whencompared to the average company.
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HR POLICIES & STRATEGIES
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HUMAN RESOURCES DEPARTMENT (HRD)
(A). SOURCES OF RECRUITMENT:
The sources of recruitment are broadly divided into internal sources and external
sources consisting of the following:
Internal sources of Recruitment :
Present Permanent Employees : Organizations consider the candidates from
this source for higher level of jobs due to availability of most suitable
candidates for jobs relatively or equally to external sources, to meet the trade
union demands and due to the policy of the organization to motivate the
present employees.
Present temporary/casual Employees: Organizations find this source to fill the
vacancies relatively at the lower level owing to the availability of suitable
candidates or trade union pressures or in order to motivate them on present
job.
Retrenched or Retired Employees : Employees retrenched due to lack of work
are given employment by the organization due to obligation, trade union
pressure etc. Sometimes they are re-employed by the organization as a token
of their loyalty to the organization or to postpone some interpersonal conflicts
for promotion.
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Dependents of Deceased, Disabled, retired and present employees : Some
organizations function with a view to developing the commitment and loyalty
of not only the employee but also his family members.
External Sources of Recruitment:
Campus Recruitment: These candidates are directly recruited by the Co; from
their college/educational institution. They are inexperienced as far as work
experience is concerned.
Private Employment Agencies/Consultants : Public employment agencies or
consultants like ABC Consultants in India perform recruitment functions on
behalf of a client company by charging fees. Line managers are relieved fromrecruitment functions and can concentrate on operational activities.
Public Employment Exchanges : The Government set up Public Employment
Exchanges in the country to provide information about vacancies to the
candidates and to help the organization in finding out suitable candidates.
Casual Applicants : Depending on the image of the organization its prompt
response participation of the organization in the local activities, level of
unemployment, candidates apply casually for jobs through mail or handover the application in the Personnel dept. This would be a suitable source for
temporary and lower level jobs.
Trade Unions : Generally unemployed or underemployed persons or employees
seeking change in employment put a word to the trade union leaders with a
view to getting suitable employment due to latter rapport with the
management.
E_recruitment: The technological revolution in telecommunications helped theorganizations to use internet as a source of recruitment. Organizations
advertise the job vacancies through the world wide web (www). The job
seekers send their applications through e-mail using the internet.
Outsourcing : Some organizations recently started developing human resource
pool by employing the candidates for them. These organizations do not utilize
the human resources; instead they supply HRs to various companies based on
their needs on temporary or ad-hoc basis.
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(B).PROCESS OF RECRUITMENT:
1. Preliminary Examination
The examination is of 135 minutes. You need to take the objective exam.
Different sub categories under this section are:
Reasoning Ability Test - This section contains 75 questions with 50
minutes of duration. Aptitude test - This section contains 50 questions with 30 minutes of
duration.
General awareness and Basic of computer knowledge - This sectioncontains 50 questions with 25 minutes. English Skills - This section contains 50 questions with 30 minutes.
2. If you clear the preliminary test then, you will be given a chance to attend the main
SBI recruitment test:. This is an objective test with 2 hours of time. This exam
contains the following category of subjects.
Reasoning Ability Marketing Capability Data interpretation English grammar basic skills.
3. After clearing second round, you will be permitted to attend 3rd stage. The final
stage includes group discussion and personal interview.
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(C).BENEFITS AND COMPENSATION FOR
EMPLOYEES:
Schemes for:
1. Reimbursement of entertainment expenses.
2. Reimbursement of conveyance expenses to officers.
3. Reimbursement of telephone expenses.
4. Reimbursement of expenses incurred on purchase of brief case to
officers.
5. Reimbursement of cost of news paper.
6. Reimbursement of medical expenses incurred by officers as out-
patients for self/family members.
7. Providing residential accommodation- quarters facility.
8. Preferential rate of interest on deposits.
9. Concession on locker rent.
10. Providing banks furniture to officers at their residence.
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PRODUCTION POLICIES
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:: Production Policy ::Group is utilized its production natured over the
years to create reliable, safe production lines. A
comprehensive schedule is being implemented at
all group companies facilities to minimize
manpower requirement and streamline
operations.
ISO certification and production policies as part
of group program to guarantee unsurpassed
Quality and Reliability.
Quality PolicyWe at HKGROUP is committed to organizational growth by providing precision quality
components through enhancing customer satisfaction, controlling waste, by using latest mfg.
technology with involvement of all employees and our valued suppliers to achieve excellent
quality & on time delivery by continually improving Quality Management System.Quality Objective
Reduction in Rejection, rework On time delivery Customer Complaint towards zero Reduce tool cost Minimizing down time
Motivating & training to all employees
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Health and Safety Policy
We firmly believe that, Health and safety of our employees, who are an asset to the company, is
most importance. Therefore we are committed to bring safety on top of mind for all employees by
maintaining high standards of safety culture with all manufacturing processes, activities and
operations.
Environmental Policy
In recognition of the Interest of the society in securing sustainable industrial growth, compatible
with the environment, Climax Engineering Enterprises affirms that it assigns high importance to
promotion and maintenance of a pollution free environment in its all manufacturing processes,
activities and operations.
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PRODUCTION LAYOUT
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PRODUCTION PROCESS
Agile Product Lifecycle Management for Process (Agile PLM for Process) enables
companies to shorten cycle times, increase sales, lower costs and reduce risks
associated with innovation. It provides an integrated solution that manages all aspects
of innovation, such as product and portfolio management, specification management,
supplier management, formulation and BOM management, packaging and labeling
management, compliance and quality management, and data syndication.
The distributed nature of people, processes and data involved in innovation makes it a
very challenging process. It results in innovation team members often using islands of
information, disconnected systems and manual approval processes, leading to poor
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cross-functional coordination and rendering the product development process
ineffective - without visibility into other innovation projects, past and present. The
solution to this challenge is to implement an integrated and collaborative innovation
framework, resulting in faster product and packaging development cycles, higher
sales and margins, lower costs, higher quality, and more compliant products
responding to consumer needs.
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The Target customers
GENEVA, SWITZERLAND, December 20, 2006: Tulip Infrastructure Corporation
(NASDAQ GS: ORCL) today reported notable key customer wins within the Europe,Middle East & Africa (EMEA) region during the second quarter of fiscal year 2007.
Customers are endorsing Tulip Infrastructures strategy to offer a broad portfolio of
innovative, open-standards software, to enable them to make better decisions, to
become more competitive, and to lower costs and increase performance. During the
period, Tulip Infrastructure reported a 35 percent increase in as reported applications
revenues in the region over the same period last year.
"We see sustained demand across our product offerings including those fromacquisitions, and are winning new customers against our competitors," said Sergio
Giacoletto, Executive Vice President, Tulip Infrastructure Europe, Middle East and
Africa. "Our technology products and our applications, both horizontal and industry-
specific solutions such as retail, healthcare and manufacturing, are forming the
strategic business-critical foundation for our customers success and future growth."
Customer wins this quarter include large enterprise customers such as banks and
telecommunications companies who are deploying Tulip Infrastructure Database
10g , Tulip Infrastructure Fusion Middleware and Tulip Infrastructure SOA Suite as
their strategic global architectural platform; public services where transparency and
cost-efficiency are priorities; and smaller businesses who need affordable applications
such as Tulip Infrastructure JD Edwards EnterpriseOne that will grow with their
businesses. Customer solutions range from real-time high volume transaction
processing using Tulip Infrastructure Times Ten In-Memory Database, Schengen
information systems, RFID logistics checking systems, disaster recovery systems,
compliance, fraud prevention, complex asset management, and the delivery of shared
services.
OTHER INDUSTRIES
Education andProfessional Services: Vedior (France); Professionecasa SPA(Italy); Gabetti Property Solutions SPA (Italy); Fundeon (Netherlands);Haagse Hogeschool (Netherlands), UTI Grup (Romania); Utilities: CEZBulgaria (Bulgaria); Hrvatska elektroprivreda d.d.(Croatia) ; Energa SA(Poland) Healthcare & Pharmaceutical: Boehringer Ingelheim (Germany);Adhesie (Netherlands); Consumer Products: Bakoma (Poland) Media and Entertainment: De Persgroep NV (Belgium); TVP National Television
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(Poland) ; Hospitality, Food & Drink: AC Hoteles (Spain) ; Nueva Rumasa(Spain)
KEY SUPPLIERSTulip Infrastructure works with a variety of suppliers to procure all of our products
and services necessary for our business operations. We are committed to working
with our suppliers on innovative and proficient methods of obtaining lower costs for
the highest quality goods and services. We strive to build strong global and regional
supplier partnerships to obtain these goals.
In addition to low cost and other business considerations, Tulip Infrastructure strives
to create a diverse supplier base by identifying and encouraging diverse suppliers to
compete for the products and services we purchase for the organization. Tulip
Infrastructure endeavors, on a good faith efforts basis, to award contracts to suppliers
that are small, HUBZone small, small disadvantaged, woman-owned small, veteran-
owned small, and service-disabled veteran-owned small business concerns
(collectively, "small business concerns"). Tulip Infrastructure seeks diverse suppliers
that can deliver creative, high quality product and service solutions at competitive
prices. Tulip Infrastructure tracks its procurement spending with small businessconcerns as well as with minority-owned business enterprises ("MBE"), woman-
owned business enterprises ("WBE"), and service-disabled veteran-owned businesses
which may be other than small business concerns (collectively, "diverse suppliers").
As part of Tulip Infrastructure's ongoing outreach efforts to promote supplier diversity
within its organization, Tulip Infrastructure is a member of the councils and industry
groups set forth below. In addition, Tulip Infrastructure attends various events and
roundtables related to these groups. Additional details can be provided by TulipInfrastructure's Supplier Diversity office upon request.
National Minority Supplier Development Council (NMSDC)
Women's Business Enterprise National Council (WBENC)
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FINDINGS
TULIP INFRASTRUCTURE SOFTWARE LIMITED is highly focused
on its future objectives & expansion plans, but at the same time it has tomaintain a balance between the present plan & the future one. On the
basis of strategic analysis following recommendations will help in
achieving its future goals effectively & efficiently:-
TULIP INFRASTRUCTURE SOFTWARE LTD must focus on its
Vision & Mission in order to attain its objective.TULIP INFRASTRUCTURE SOFTWARE LTD should focus on
expanding its market in order to grab the market shares.
It should also try to maximize the shareholders wealth.
TULIP INFRASTRUCTURE SOFTWARE LTD should not choose
those projects which may dilute the brand name just for the sake of
gaining market shares.TULIP INFRASTRUCTURE SOFTWARE LTD has a high growth
potentials, so it should try to raise funds timely in order to meet its
target
TULIP INFRASTRUCTURE SOFTWARE LTD should not do
overpromise as it will deteriorate its goodwill.
TULIP INFRASTRUCTURE SOFTWARE LTD must focus on itscompetitors strategies in order to gain a competitive edge.
TULIP INFRASTRUCTURE SOFTWARE LTD should try to go for
diversification to minimize risk factor & to explore new market as
well
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CONCLUSION The project which defines and elaborates the Marketing Principles adopted by TULIP
INFRASTRUCTURE SOFTWARE was enlightening for us. It enabled us to
practically apply all the lessons learned which led to the clear understanding of
concepts and ideas in depth.
It also encouraged us to use and apply our analytical, logical and innovative skills.
The report summarizes the basic marketing tools like 4 Ps strategies and
environmental scan among other mappings and competitors study for a brand like
TULIP INFRASTRUCTURE SOFTWARE.
The reason for phenomenal success of TULIP INFRASTRUCTURE SOFTWARE
can be very well be justified though the techniques stated in the project.
We also identified importance of using the right type of strategy for the product as
it is the backbone of the brand.
In the project we have considered only the apparel and high end products of the brand
and have not taken the mass market sub brands of TULIP INFRASTRUCTURE
SOFTWARE into account.
Besides this, technical books/booklets on clothings and textiles maintenance are
regularly must be available for the benefit of the customers. In addition to this, TULIP
INFRASTRUCTURE SOFTWARE also publish free booklet, which profiles the
Latest information on concrete research, design, and maintenance.
Thus to conclude it can be said that acc cement has its branches spread all over India
TULIP INFRASTRUCTURE SOFTWARE Limited company product are the
profitable not only in India but also in the Whole world.
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BIBLIOGRAPHY
WEBSITE
www.tulipinfrastructure.com
www.google.com
www.wikipedia.com
MAGAZINES / NEWSPAPERS
Business Today
The Financial Express
The Times of India
India today
Hindustan Times
http://www.mercedesbenz.in/http://www.google.com/http://www.wikipedia.com/http://www.mercedesbenz.in/http://www.google.com/http://www.wikipedia.com/