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The Greater Tulsa Hispanic Chamber of
Commerce is proud of its memership. In order to
showcase our members in our monthly E-
Newsletter, we have created the section “This is
My Chamber”. Each month a different member
will be on the spotlight, discussing those things
that are important to them when it comes to
Tulsa’s business community.
Lucinda Rojas, board member and Senior
Account Executive with Schnake Turnbo Frank
PR is the first member to be featured. Rojas'
past experience includes community relations,
media relations and event planning. She was
recently promoted to the position of Senior
Account Executive.
GTHCC: An organiza-
tion's reputation, prof-
itability, and its contin-
ued existence can
depend on the degree to
which its targeted public
supports its goals and
policies. Public relations
specialists are commu-
nications specialists and
media specialists, do
you think Hispanic busi-
nesses and Hispanic
o w n e d - b u s i n e s s e s
understand the value of
a PR firm?
An organization’s ability to
meet its goals absolutely
depends on its ability to
reach a targeted audience
such as a customer or a
client. While it’s difficult to
make a broad generaliza-
tion about the importance
that Hispanic-owned busi-
nesses place on public
relations or PR, in my
experience many Hispa-
nic-owned business own-
ers do understand the value of reaching out to
its target audience and the impact that has on
the bottom line. For example, getting people in
the community talking about your business and
referring customers is a part of PR.
But without a plan and the right message, the
effort being put forward will not meet its poten-
tial. PR is more than ads and flyers, it is about
telling a story to the target audience in an effec-
tive way. This is where a PR firm or professional
comes in to assist in identifying ways that a busi-
ness can communicate with an organized plan
for reach audiences through news stories, spe-
cial events, online and many more ways.
Overall, PR is about building relationships with
people. Developing a positive reputation in the
community where you do business is the end
result of an effective public relations
GTHCC: Public relations specialists work in
busy offices. The pressures of deadlines and
tight work schedules can be stressful. What
do you do to release the stress?
My biggest stress relief is being able to enjoy
being with my family and friends over a great
meal. Beyond that, I enjoy running, reading and
listening to music. While I’m doing those things,
I can just relax and focus on whatever I’m doing
instead of getting caught up in distractions.
GTHCC: What is your favorite food?
I like food way too much to only have one
favorite, but it’s narrowed down to my mom’s tor-
tillas, menudo, enchiladas and sushi. I know
they are very different, but I could eat one of
those every day!
GTHCC: Do you have a message to high
schools Latinas, that may see in you and
other successful professional women a role
model.
This is a great time to be a Latina, so set your
goals high! This is a time when the community
wants to hear from young people and you are in
a position to make a difference by stepping up
and being involved. Some of my greatest oppor-
tunities happened in whole or in part because I
am a Latina – that’s powerful. So look for oppor-
tunities with scholarships, jobs and careers
paths and you will be successful. Someone
once told me, you are only going to be at each
point in your life once, your perspective will
change with your experiences, so do something
now don’t wait until you reach a certain age to
have an opinion about the things that are impor-
tant to you. Our perspective as Latinas come in
part from our culture, this isn’t true for everyone
– so it isn’t something to take for granted. The
opportunities for young Latinas are there – you
have to take the initiative to find them!
The Greater Tulsa HispanicChamber of Commerce
M o n t h l y N e w s l e t t e rM o n t h l y N e w s l e t t e rFebruary 2010
PG 1
This is My Chamber
Board member Lucinda Rojas is a Senior Account Executivewith Schnake Turnbo Frank PR
The 31st Annual National Convention &Business Expo will be start next September29th 2010 in Dallas, Texas; and the GreaterTulsa Hispanic Chamber of Commerce is partof the Event Committee.
For the very first time, the NationalConvention will add a 5K Run. The idea camefrom the Hispanic Heritage Run celebratedand organized by our Chamber since 2007.
Francisco Treviño, our Executive Director,traveled to Dallas last January 19th to meetwith Javier Palomarez, the new president &CEO of the U.S. Hispanic Chamber ofCommerce in order to start planning for theNational Convention.
If you would like to be part of the TulsaDelegation, please contact us at (918) 664-5326
There is no more important time to go to
Washington than now. Our elected officials
have an enormous obligation to stimulate and
repair our economy. Congressional leadership
is reacting to the new policies of the
Administration, which will have a direct impact
on the future of our community. Rules and reg-
ulations that impact our businesses and their
bottom line are being designed and refined.
You must be at the table to ensure those
changes are beneficial and not harmful. If we
expect to be included and represented effec-
tively, the Hispanic business community must
deepen relationships in Congress and main-
tain a high profile with key decision makers.
Join us for the 20th Annual Legislative
Conference in Washington, D.C., next March
22nd 2010.
Chamber News
The Greater Tulsa Hispanic Chamber of Commerce Newsletter
PG 2
Trip to Washington, D.C. 2010
USHCC National Convention
Salvador Coronado, Blanca Thames, Marvin Lizama and Francisco Treviño
The Greater Tulsa Hispanic Chamber of Commerce Newsletter
PG 3
Chamber News
Who said business andsports don’t mix? To disprovethat idea, the Greater TulsaHispanic Chamber ofCommerce kicked off its firstHispanic Night on Jan. 24 tooffer its members a place todisplay their products andservices to the community.
A dozen members of thechamber set up in the largehalls of the BOK Center indowntown Tulsa during thehockey game between theTulsa Oilers and the KillerBees from the Rio GrandeValley.
“This is a great opportunity,”said Sue Hayes, representingtax preparer Jackson Hewitt.She thanked the chamber forbeing able to participate inthe event. “It is a way to meetpotential customers.”
Freddy Valverde, the
Chamber’s treasurer, notedthat the next Hispanic Nightat which members will beable to showcase their prod-ucts and services will beSunday, Feb. 21, during aTulsa Oilers game.
If you would like to be part ofthis exclusively offer formembers, please contact ouroffices at (918) 664-5326
Increasing its membership andits community involvement arethis year’s two key goals for theTulsa chapter of the Society ofHispanic Professional Engi-neers, according to HumbertoBarreda, chapter president.
The chapter, created in 2001, ispart of the national organization,founded in 1974 in Los Angeles,whose goal is to increase anddevelop the potential ofHispanics in engineering, math-ematics and science.
Barreda, president since 2008,has increased the number ofchapter activities. “We try tohave an activity once a month,besides the meetings of theboard,” he said. Barreda hasinvited commercial pilot TimCarter to be the speaker for themonthly meeting at theChamber’s offices.
The chapter has not beenimmune from the effect on thememberships of civic and pro-fessional organizations causedby the economic recession.“Without doubt, the economiccrisis had an impact on us.Especially after March 2009, itwas very difficult to recruitpotential members and busi-nesses interested in taking partin our activities,” said Barreda.“But now we have many moremembers than in 2008; thereare 21 of us.” Barreda hopes todraw in people interested inworking on helping the Hispaniccommunity.
Benefits of membership includeinformation on scholarships andinternships, and a vast profes-sional development programinvolving courses, training andconferences.
SHPE TulsaHispanic Night with the Tulsa Oilers
Tim Carter and Humberto Barreda
The Greater Tulsa Hispanic Chamber of Commerce Newsletter
PG 4
Inmigration
One section prohibited an employer fromfiring an authorized worker while retain-ing an employee who was unauthorizedto work, and the other required that busi-nesses either verify the work eligibility ofan individual or withhold taxes at thehighest rate.
The court in Denver upheld a June 2008decision by U.S. District Judge RobinCauthron in Oklahoma City, who issued
a preliminary injunction against enforce-ment of three of 14 sections of the law,known as the Oklahoma Taxpayer andCitizen Protection Act.
The case involved a suit filed in federalcourt by a group of chambers of com-merce and business and professionalorganizations.
Appeals court judges Paul J. Kelly,
Carlos F. Lucero and Harris L. Hartzvoted unanimously against enforcementof sections 7(C) y 9, but by a 2-1 vote didnot rule against section 7(B), whichrequires businesses to use a labor verifi-cation program to check the work author-ization status of employees. Lucero wasthe lone vote against it.
Local reaction
Brad Scott, a local house builder, washappy with the decision. “It will be a longbattle, but at least we are on the righttrack,” he said. “Laws like H.B. 1804want to make an immigration agent outof a businessman.”
Lawyer Chris Gentges, manager of theimmigration program at the YWCA, saidit was a victory, but said this does notchange the course of events inOklahoma.
Mike Neal, president of Tulsa’s Chamberof Commerce, declined to comment.
Reaction by Randy Terrill, the legislatorand author of the bill, was reported on alocal radio show. He labeled the ruling as“a very divided opinion.” He said the fullcourt – 13 judges – should hear thecase, not just the three-judge panel thatissued the ruling. “We can ask for a hear-ing with the full panel of the circuit.”
What’s next?
For now, Sections 7(C) y 9 cannot beenforced, but the state can appeal thedecision to the U.S. Supreme Court.
The 10th U.S. Circuit Court of Appeals on Feb. 2 ruledthat two sections of H.B. 1804 cannot be enforced.
The Greater Tulsa Hispanic Chamber of Commerce Newsletter
PG 5
11:30 am-1:00 pmRenaissance
Tulsa Hotel & Convention Center
$20/member
$25/non-member
The cost of the function includes lunch.
Please RSVP at (918) 664-5326 or e-mail [email protected]
February Membership Luncheon
Guest Speaker
Rose Washington RentieExecutive Director,
Tulsa Economic
Development Corporation
Wednesday February 24th, 2010
Media Sponsors:
Hosted by
Presented by
HISPANO DE TULSABilingual Newspaper
6808 South 107th East Avenue
PG 6
Once a month the Hispanic community may learn the latest
news about the Chamber’s programs, services and events.
Our next show will be aired on
Saturday, February 27th from 9 to 10 a.m.
You may listen live at www.quebuenatulsa.com or
on you radio at 1530 AM.
‘Negocio para Todos’ is produced
by Francisco Treviño, Executive Director of the
Greater Tulsa Hispanic Chamber of Commerce
The Greater Tulsa
Hispanic Chamber’S
Radio Show
‘Negocio para Todos’
or
‘Business for
Everyone’
This is an informative radio
show recently launched by the
Greater Tulsa Hispanic
Chamber in partnership with
KXTD La Que Buena
1530AM.
The Greater Tulsa Hispanic Chamber of Commerce Newsletter
PG 7
Won't You Join Us!
Do you have a new business, new loca-tion an expansion or an anniversary?
The Greater Tulsa Hispanic Chamber ofCommerce is pleased to assist you withyour grand opening or ribbon cutting.Here are the answers to a few common-ly asked questions:
WHAT THE CHAMBER DOES:
All free of charge, to our Chambermember
Sends out a broadcast email our mem-bers on our email list to notify them ofyour opening
Provides the “giant scissors” and bowsand ribbon to cut (we usually deliverthem the day before or several hoursbefore the event – please let us knowwhat color bows and ribbon, and howlong)
Podium and microphone
Keeps track of RSVPs, unless you pre-fer to handle that yourself
Attends the event and takes pictures forour e-newsletter and web page
Typically our Chamber ExecutiveDirector, President of the Board, someBoard Members will attend.
Publicizes the event in our e-newsletterand web page with a photo after the factin the next edition
Invite the media
We will help you prepare an agenda
WHAT THE COMPANY DOES
Sets the date and time of the event –typically first thing in the morning (8AMor 9AM), Noontime, end of the day(4PM or later) or evening (7PM) –
please coordinate this with the Chamberif at all possible well in advance to avoiddate and time conflicts
You provide any refreshments for thosein attendance – this is entirely up to you
Invite Your Board of Directors, if applica-ble and friends and family
Those who helped with your new loca-tion like contractors, bankers, etc.
You provide any refreshments for thosein attendance - this is entirely up to you
Provide background information on yourcompany ahead of time to those whoare speaking so they can prepareremarks (we can help with that)
HOW IT RUNS :
Your agenda could be something likethis:
Welcome Guests – done by a companyrep
Intro on the company – done by a com-pany rep – Explain what you do if a newbusiness, about your new location – if asecond location or a move, your hours,introduce your staff
Congratulatory Remarks – fromChamber, other dignitaries – these are1-3 minutes each – very brief
Cut the ribbon – usually done by digni-taries and head company rep, somechoose to have all employees do thecutting
Thank you for attending – by a companyrep
Then you offer everyone to come take alook at your facility, and if large enough,you might want to offer tours
KEEP IN MIND:
Weekend grand openings (includingFriday after 5:00) are harder for theChamber to draw attendance to thanweekday events.
Hanging your ribbon – should be placedin front of the doorway – you and the“cutters” would stand behind the ribbonfacing the crowd
Keep in touch with the Tulsa HispanicChamber as your plans progress
As mentioned above, the Tulsa HispanicChamber will handle RSVPs, unless youprefer to do it yourself. As you mayknow, people will wait until the lastminute to RSVP, or will show up withoutRSVPing. Call the Tulsa HispanicChamber during the morning of the daybefore the event to get the latest count,and add a little cushion before commu-nicating a final number to your caterer. Ifexperienced, your caterer can probablyhelp with your estimate.
Will parking be an issue? If so, pleaselet us know where you would like gueststo park so we can inform them inadvance
The farther ahead you contact us themore publicity we can give your event
If you have a digital version of yourlogo, please email it to the RibbonCutting Coordinator so it can appear onour email
To arrange for your special event,please contact:
The Greater Tulsa HispanicChamber of Commerce918-664-5326 or email
Ribbon Cutting CeremoniesRIBBON CUTTINGS, GROUNDBREAKING CEREMONIES& OPEN HOUSES
The Greater Tulsa Hispanic Chamber of Commerce Newsletter
Our next monthly luncheon is February 24th, 2010 at 11:30 am
RenaissanceTulsa Hotel & Convention Center
PG 8
288 Members!
In the 10 years history of the The Greater Tulsa Hispanic Chamber of Commerce, membership levels have had their peaks and valleys, with the 288 membership mark being
achieved. We are extremely enthusiastic.
Thank you for your extraordinary support.
Winner of the Small Hispanic Chamber Award 2008
for Region III, from The United States Hispanic
Chamber of Commerce&
2009 the Whitney M. Young, Jr. award for unselfish service to the youth of America.
The Greater Tulsa Hispanic Chamber of Commerce Newsletter
PG 9
Hispanic Day with
Join us on Hispanic Chamber night with the Tulsa Oilers
Sunday, February 21st 20104:00 PM to 8:00 PM
BOk Center
Now is the perfect time to order your Oilers seasontickets for the BOK Center.
The Oilers have kept prices the same as 2008-09.Call the Oilers at (918) 632-7825 to reserve your
season tickets today.Flexible payment plans are available.
Media Sponsors:
HISPANO DE TULSABilingual Newspaper