Date post: | 15-May-2015 |
Category: |
Technology |
Upload: | kpadealerwebinars |
View: | 401 times |
Download: | 4 times |
Tumblr
JD Rucker
Director of New Media
The Most Powerful Automotive Marketing Tool
(that nobody's using right)
Tumblr
What Tumblr Can Do
• Rank for your Name
• Support other social media
profiles and properties
• Be a link-building source
• Be your “social hub”
• All of this and more… in 15
minutes a week or less
Tumblr Basics
• Go to Tumblr.com
• Create an account
• Use the dealership name
as your primary blog
• Pick a theme
• Add Twitter
• Start posting
Tumblr Dashboard
Tumblr for Reputation Management
• Reputation starts (and often ends)
on Google
• Google Reviews are the most
important (by a slim margin)
• Page-One results are the next most
important
• Tumblr Ranks
Bridging Reputation and SEO
• ½ - ¾ can be “quick
content”
• Use as much unique
content as possible
• Talk about the dealership,
the area, the OEM, and
the industry
• Nostalgia plays well on
Tumblr
SEO and Link-Building
• Links are “do follow”
• Mix in diverse link sources
• Anchor the links properly
• Use only in unique blog
posts or “quick blurbs”
• Alternative to Twitter for
index-linking
Pro-Tip Time
PRO-TIP
Supporting Other Social Properties
• Venue for videos and
images
• Auto-feed blog posts
• Landing page for Twitter
and Facebook
• Event albums
Social Media Hub
• Learn the system and Tumblr can be
the destination AND the referrer
• Social-News-Friendly
• Pros can build a local “Empire”
15-Minute a Week Plan
• Put it on your calendar 3 days a
week
• Post a video that you made or liked
(check OEM YouTube if necessary)
• Write up a 1-3 paragraph blurb (or
full blog post if you’re up to it) and
schedule for the next day
• Scan a tag or the pages you’re
following for reblog opportunities
• Rinse. Repeat.
Tumblr, Facebook, and More
The 2012 Automotive Social Media
White Paper is Nearly Complete.
Reserve Your Free Copy Today!
http://siteby.tk/asmwp2012
Check out TK on the WEB!
Soshable.com
Blog.TKCarsites.com
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.