Date post: | 15-Jul-2015 |
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#Tumblr101
Creating and Curating Your Tumblr
Kate Tkacik
Foundation Center-San Francisco
thelifeguardlibrarian.tumblr.com
#tumblrtalk
tumblr?!
1/13/15 Sunnyvale Public Library #tumblrtalk
tumblr?!
• Founded 2007 by David Karp– acquired by Yahoo in 2013
• 170 million blogs*
• “the best baby Twitter and Wordpress didn’t know they had”
• Creative, visually-engaging, diverse
*http://www.tumblr.com/about
1/13/15 Sunnyvale Public Library #tumblrtalk
tumblr types
• Artists
• Designers
• Lifestyle
• Authors
• Educators
• Students!
• Journalists
• Advocates
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tumblr types
• Majority of users are between 18-34*
• Equally divided between men & women*
• Average user spends 14 minutes on tumblr per visit (more than Facebook)*
• More teens on tumblr than Facebook or Instagram*
*Why 2013 is the Year You Need to Get Serious About Tumblr, Forbes, Jan 2013*5 Facts about Tumblr, Pew Research, May 2013
*http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/*http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literary-tumblrs-part-iii.html
1/13/15 Sunnyvale Public Library #tumblrtalk
tumblr types
• Personal blogs
• Organization/institution blogs
• Art/production blogs
• Meme-based/single-focus blog
– Maddieonthings.tumblr.com
– Realgrumpycat.tumblr.com
1/13/15 Sunnyvale Public Library #tumblrtalk
tumblr types
• Tumblr is a collection of communities of bloggers
– Local
– Fandoms
– Professions
– Movements/advocacy
• Communities organize around #tags and memes
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tumblr types
• Content balance is different for every tumblr
– Created content vs curated content
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customize
• Remember you can always make changes to your blog—pick something you like and get posting
• You can link twitter, RSS, other social media widgets & Google analytics
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follow
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• tumblr.com/explore• See also: tumblr.com/2014 • tumblr.com/spotlight
#tumblrtalk
follow & engage
• “likes” act as a bookmark as well as engagement tool
• “reblogs” will repost content to your blog
• “replies” have to be allowed—enable replies in your settings
1/13/15 Sunnyvale Public Library #tumblrtalk
post!• Post using bookmarklet or mobile apps (tumblr.com/apps)
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post!
• Each post style includes a variety of ways to note source content—best practice with reblogs is to keep original blogger’s metadata & comments
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tags
• Tags are the metadata you apply to your post which will organize your content both within your individual blog and within the tumblr tag results (first 7 tags applied within tumblr)
• Tags based around popular content like #lit #education #science #lol etc may be curated by a set of editors (tumblr users who select and feature the “best” posts tagged in each content category)
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tagsYour post will also show up here (in addition to your blog page & your followers’ dashboard):
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tags
• Featured or curated tags look like this
• Under the ‘top contributors’ is a link which will show you all posts tagged #history.
• If your post is featured, the tag on your post will turn blue!
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tags
• Like following, track ALL the tags, including your name/blog name
• You can track any tag, not just featured tags
• Tracked tags will automatically appear when you put your cursor into the search bar
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Tagsex:tumblr.com/tagged/libraries
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http://unwrapping.tumblr.com/post/64992950643/using-old-tag-search
#tumblrtalk
assess
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• Tumblr includes built in analytics• You can also link Google analytics by adding the Google-generated ID
and code from your customization page
#tumblrtalk
balancing content
• It’s up to you—but make it YOUR tumblr
• Even if you’re running your company’s tumblr, remember to keep a personality
• Share a selfie or fandom affiliation
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learn the culture
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• See a #tag/meme/abbreviation you don’t understand? • Knowyourmeme.com• Urbandictionary.com
#tumblrtalk
Ok, I’m trying!
…Why don’t I have any followers?
• Your content isn’t tumblr-y
• Get feedback from users you know
• Follow others & introduce yourself
• Use your brand logo on homepage & thumbnail
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Ok, I’m trying!
…Why aren’t my posts getting any action?
• Use TAGS• Consider timing• Keep it general• Mimic successful posts• Keep it ~*VISUAL*~• Have you used GIFs?• Create a cache of clickbait
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Ok, I’m trying!
…How do I reach my targeted audience?
• Remember to keep a general audience until you have some traction
• Carefully seek out tags relevant to your location/community (ex. #chicago #windycity#chitown)
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Ok, I’m trying!
…What’s the best way to ‘chat’?
• Enable replies
• Utilize your ask box (/ask)
• Move discussion offline
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Ok, I’m trying!
• Tumblr will only work for you/your brand if you enjoy tumblr
• If Twitter/Facebook are already working for you, USE THEM
• Use your queue
• Divide responsibility or find the staff member who’s already tumbln’
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tumblrs to dig
• MedievalPOC.tumblr.com
• Fergusonresponse.tumblr.com
• Reblogbookclub.tumblr.com
• NASA.tumblr.com
• Coolchicksinhistory.tumblr.com
• Librarianwardrobe.tumblr.com
• Shoppedtattos.tumblr.com
• Memelibrarian.tumblr.com
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Resources
• “Tumblr Index: Your Guide to Artistic and Literary Tumblrs, Part III,” The Millions, online, April 2013 (http://www.themillions.com/2013/04/tumblr-index-your-guide-
to-artistic-and-literary-tumblrs-part-iii.html)
• “How to Make a GIF in 5 Easy Steps,” Gizmodo, online, Sept 2012 (http://gizmodo.com/5941436/how-to-make-a-gif-
in-five-easy-steps)
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contact
Kate Tkacik
Foundation Center-San Francisco
thelifeguardlibrarian.tumblr.com
Twitter: @lifegdlibrarian
Instagram: @katetkacik
1/13/15 Sunnyvale Public Library