Tuning  Into  Tumblr:  Don’t  Sleep  on  This  Social  Powerhouse    

Kevin Shively Sr. Content Marketing Manager Simply Measured @kevinsaysthings

#SMX      #22A3  

©  2014  Simply  Measured,  Inc  

Agenda  

#SMX    #22A3    @KevinSaysThings  

1.   A  Quick  History  of  Tumblr  2.   What  Tumblr  Looks  Like  Today  3.   Why  Marketers  Should  Care  About  Tumblr  4.   How  Tumblr  Enables  Marketers  5.   10  Tips  and  Tricks  for  Using  Tumblr  6.   Q&A  

Tumblr  founded  by  David  Karp  in  2007.  

Tumblr  launches  first  major  ad  campaign  with  Adidas  in  2012.  

Tumblr  acquires  TumblereZe  and  launches  first  iPhone  app  in  2009.  

A\er  two  weeks,  Tumblr  has  75,000  ac]ve  users.  

Tumblr  reaches  1  billion  posts  in  2010.  

Yahoo  acquires  Tumblr  for  $1.1  billion  in  2013.  

a  short  history  of    

Tumblr  Today    •  209.9  million  blogs  •  95.3  billion  posts  •  Ads  are  part  of  the  Yahoo  adver]sing  network  •  Just  launched  video  ads  •  Expected  to  generate  over  $100M  in  2015  

 

©  2014  Simply  Measured,  Inc  #SMX    #22A3    @KevinSaysThings  

As  a  marketer,  why  do  I  care  about  Tumblr?  

“As  a  crea;ve  canvas,  Tumblr  empowers  brands  to  tell  their  story  unconstrained  by  text  or  

cookie-­‐cuFer  pages.”    

-­‐Marissa  Mayer,  CEO  of  Yahoo  

©  2014  Simply  Measured,  Inc  

As  a  marketer,  why  do  I  care  about  Tumblr?  

#SMX    #22A3    @KevinSaysThings  

More  than  75%  of  Tumblr    users  are  under  34.    Desktop  usage  accounts  for  54%  of  Tumblr  usage.    

-­‐  Business  Insider      

       

©  2014  Simply  Measured,  Inc  

As  a  marketer,  why  do  I  care  about  Tumblr?  

#SMX    #22A3    @KevinSaysThings  

Tumblr  users  spend  14  minutes  on  the  network  per  visit,  longer  than  any  other  major  social  network  in  the  U.S.    •  A  mul]-­‐media  experience  •  Entertainment  &  Expression  •  Crea]ve  Content  

       

“It's  something  to  do  before  checking  your  email,  it's  a  chance  to  go  and  see  stuff  you  enjoy,  let's  you  escape  from  the  real  world.”  

 -­‐  David  Karp,  Founder  and  CEO  of  Tumblr    

©  2014  Simply  Measured,  Inc  

As  a  marketer,  why  do  I  care  about  Tumblr?  

#SMX    #22A3    @KevinSaysThings  

Longevity      

A  Q3  2013  study  of  the  Interbrand  100  companies  using  Tumblr  found  that  posts  have  a  longer  shelf-­‐life  than  other  networks.    29%  of  reblogs  took  place  on  posts  that  were  more  than  30  days  old.  

©  2014  Simply  Measured,  Inc  

Longevity  Case  Study:  Sprite  

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

Longevity  Case  Study:  Sprite  

#SMX    #22A3    @KevinSaysThings  

   

©  2014  Simply  Measured,  Inc  

As  a  marketer,  why  do  I  care  about  Tumblr?  

12  

Because  Tumblr  users  love  brands…if  they’re  crea]ve.    

“The  average  post  on  Tumblr  gets  reblogged  about  14  Cmes.  The  average  sponsored  post  on  Tumblr  gets  reblogged  10,000  Cmes.  ”  

 -­‐  Marissa  Mayer,  CEO  of  Yahoo    

©  2014  Simply  Measured,  Inc  

As  a  marketer,  why  do  I  care  about  Tumblr?  

Tumblr  users  are  recepCve  to  authenCc  branded  content.      

14  

“Brands  have  been  telling  their  stories  and  creaCng  content  forever.  They  are  among  the  world's  best  creators,  they  have  the  best  stories,  they  inspire  people  to  be  customers,  they  talk  about  their  product,  and  their  heritage.”  

 -­‐  Lee  Brown,  Global  Head  of  Brand  Partnerships  at  Tumblr  

©  2014  Simply  Measured,  Inc  

How  Does  Tumblr  Enable  Brand  Marketers?  

#SMX    #22A3    @KevinSaysThings  

Share  anything:    

©  2014  Simply  Measured,  Inc  

How  Does  Tumblr  Enable  Brand  Marketers?  

Choose  Your  Style:  Tumblr  offers  hundreds  of  out  of  the  box  themes.      

Or  you  can  build  your  own  completely  from  scratch.        

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

How  Does  Tumblr  Enable  Brand  Marketers?  

#SMX    #22A3    @KevinSaysThings  

Use  It  Anywhere:  Post  from  the  web,  mobile,  or  email.  Simple  Features:  The  interface  allows  quick  access.    

10  Tips  and  Tricks  for    

©  2014  Simply  Measured,  Inc  

1.  Be  Crea]ve  

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

2.  Know  Your  Audience  

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

3.  Use  the  Tools  

#SMX    #22A3    @KevinSaysThings  

marketr.tumblr.com  

©  2014  Simply  Measured,  Inc  

4.  Learn  From  Experts  

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

5.  Enable  Discovery  

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

6.  Don’t  Sell!  

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

7.  Focus  on  Amplifica]on  

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

8.  Take  Risks  

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

9.  Be  Consistent  With  Your  Brand  

#SMX    #22A3    @KevinSaysThings  

©  2014  Simply  Measured,  Inc  

10.  Leverage  Your  Audiences  on  Other  Networks  

#SMX    #22A3    @KevinSaysThings  

Thank  you!