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2
THE FUTURE OF OTT TV
& SMAC ADOPTION
Internet Day, 2014, HCMC, Vietnam
Le, Trong Duc, CTA, FPT Telecom
/letrongduc Duc Le
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ABOUT ME
6yr+ in Samsung ElectronicsHQ, Korea.
Portfolio: Samsung Hub,
ChatON, Samsung Milk
From 2014, CTA, FPT Telecom,
Vietnam
Portfolio: FPT Play, NhacSo,Fshare, Smart Home & Home
security, Startup Projects
LE, TRONG DUC
MSc, MBA
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OTT TV TRENDS
SMAC ADOPTION
FPT PLAY
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5
OTT TV TRENDS
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Trends?
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Connected Devices
Up to 2014, 1B+ TV-centric connected devices are now in homes
across the world,
[Futuresource Consulting]
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Bigger Picture: TV Everywhere
HOME
Dedicated STB
Connected TV
3rdParty STB
ON THE GO
Smartphones
Tablets
Broadband Web
a seamless user experience across multiple devices
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Connected Audiences
Social TV
Augmented TV Experience
Personalization
Communicate
Second screen
Commerce
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Connected Audiences: Social TV
Its all about social
experience!
Second Screenengagement enables
deep social
interactions, major
traffic opportunities,
new wave of ads
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Connected Audiences:
Augmented TV Experience
Additional content from the web and social media directly in
front of the tv image, allowing for multi-taskingInAiR TV
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Connected Audiences:
Personalization
Recommendation
Engine
The TV knowswho you are and
knows what you
might like to
watch next.
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Connected Audiences: Communicate
Now you are part of the show!
You can vote, raise your voice to other million viewers
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Connected Audiences: Second screen
Applications: Live show interaction, Socialize,Seamless mobility, etc.
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Connected Audiences: Commerce
Purchasing products
& digital content
via augmented
reality, location,
mobile payment
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Trends? Summary
Its all about Everythings connected
how we connect devices,how we connect people,
and how the servicesare connected
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SMACADOPTION
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Whats SMAC
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Jump to the next curve
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SMAC Figures
[KPMGs The SMAC code]
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Why SMAC now?
Social
S M A CMobile Analytics Cloud
76% 72% 75% 92%
[Gatner Research, 2013]
of businesses
are using socialmedia for
business
objectives this
year
cited improved
productivity asa driving factor
in adoption of
smart mobile
devices
of executives
are working toincrease their
companys use
of analytics
are satisfied
with their cloudbased services
& have plan
increase them
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By 2015, most apps will sync, collect, andanalyze data about users and their social graph
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How to adopt?
Understanding SMAC is not enough,
SMACify your product, your business
Social Socialize
Mobile Mobilize
Analytics Analyze
Cloud Cloudify
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SMAC Roadmap at FPT
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SMAC at FPT Telecom
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CASE STUDYFPT PLAY
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Philosophy: Everythings Connected
Methods: SMAC adoption
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SMAC adoption into FPT Play
Cloud: Content streamed from the
cloud
Mobile: Delivered on all devices
Analytics: Big data analytics to providerecommendations and understand
user behavior for creating new content
Social: Facebook integration. User
social algorithms for
recommendations
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FPT PLAY - FIGURES
Content Delivery Platform
2M+ users (from Aug 2013)
Up to 200K new users monthly
100 TV Channels from strategic partners VTV, HTV,
FPT TV, Xone, Yeah1, StyleTV, VIVO
EPL OTT License
VOD License Up to 100K CCU last world cup
Revenue: Ads & IPA
Yes, we are still looking for Content partners
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Thank you!