1
TÜYAP Fair Convention and Congress Center
Istanbul / Turkey
Turkey's leading international trade fair for the automotive
service industry targeting trade visitors from Turkey,
Eastern Europe, Asia and North Africa
5. – 8. 4. 2018
Welcome to Automechanika IstanbulThe meeting point for the automotive
service industry
The fair continues to be a meeting point for National
and International Exhibitors with automotive industry
key players. Every year, Automechanika Istanbul offers
manufacturers, investors and buyers a great platform to
meet face to face. In 2017 Automechanika Istanbul was
again the place where new and promising distribution
agreements were signed and sector professionals
got insight of the latest in technology. It served as an
important international platform for new import and
export opportunities as well as for business expansions.
The ever increasing demand and interest for the next
edition underlines the importance of Automechanika
Istanbul as an international platform for the industry.
Automechanika Istanbul means gaining new contacts
and developing business in this region. We are aware of
our responsibility for the development of Automechanika
Istanbul and the quality of services that we supply to our
exhibitors and visitors as well. Automechanika Istanbul
consolidated its position as one of the biggest trade fair for
the automotive service industry following Frankfurt
and Shanghai.
Apart from individual Exhibitors from all around the globe,
country pavilions from Iran and China also showcased their
products from their regions.
We are proud to organize such a professional and
international exhibition and the high satisfaction of
participants proves that the investments made in the
concept and promotion of the exhibiton were the right
ones. We are looking forward to your participation in
Automechanika Istanbul 2018.
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Turkish market is boomingNow is the time to take part
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Turkey: The Business GatewayTurkey is located at a strategically important point between the EU, Central Asia,
North Africa and the Middle East, allowing easy access to all of these fast-moving
markets. The increasing export volume from Turkey to Europe and to its neighbouring
countries, confirms Turkey’s position as a gateway and a hub to these exciting
markets. Take your chance to be a part of this exciting growth!
Growing Economy & Growing MarketsTurkey's largely free-market economy is increasingly driven by its industry and service
sectors and an emerging cadre of middle-class entrepreneurs is adding dynamism
to the economy and expanding production. The automotive, petrochemical, and
electronics industries are rising in importance within Turkey's export mix. Increasing
Turkish foreign trade and the steady growth of imports underline Turkey’s position as
one of the world’s most dynamic markets. This growth is backed by the major Turkish
industries, including automotive, textile, chemical, mining, machinery, tourism and
construction. Turkey is the leading country in light commercial vehicles production
and the second in bus production around the world.
Notable examples of global brands with product
development, design, and engineering activities in Turkey
include AVL, BMC, Fiat, Ford, Daimler, Honda, Hyundai,
MAN, Peugeot, Renault, Segula and Toyota. Ford Otosan’s
R&D center is one of Ford’s three largest global R&D
centers, while Fiat’s R&D center in Bursa is the Italian
company’s only center serving the European market outside
its home country. Meanwhile, Daimler’s R&D center in
Istanbul complements the German company’s truck and bus
manufacturing operations in Turkey.
The automotive industry, which was already Turkey’s fastest
growing exports sector, is now the leader sector in Turkey’s
export’s and has been so since June 2005. In 2016 the
automotive industry has been realized 24,2 billion USD export
and the production has reached to 1,5 million units.
Source: Republic of Turkey Ministry of Economy, Automotive Industry Exporters’ Association (OİB)
Main Vehicle Manufacturer Industry
Supplier Components Manufacturer Industry
Total
15.302.074
8.947.915
24.249.990
Turkey’s automotive export (1000 $) (2016)
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Top reasons to enter Turkish automotive market
Reasons why you should exhibit at Automechanika Istanbul 2018
Facts and Market Conditions:
■ Strategic location between Europe, the Middle East, North
Africa and CIS region.
■ 18th largest economy in the world with a GDP growth of 4% in 2016.
■ Auto manufacturers increasingly choose Turkey as a production
base for their export sales.
■ This is evidenced by the fact that around 75 percent of
production in Turkey is destined for foreign markets.
■ 2016, more than 1.00,000 vehicles were exported from Turkey
to foreign markets.
1. The automotive industry is one of the four “locomotives”
of the Turkish economy. It assembles some of the country’s
largest exporters and represents one of the leading investor
industries.
2. Foreign investors started to see the Turkish industry not only
as a temporary investment opportunity, but also started to
establish production centers for their global markets.
3. A large amount of vehicles that the large international car
manufacturers produce in Turkey is aimed for export purposes
all over the world.
4. Meet over 40,000 buyers to build relationships with existing
customers / to consolidate market position.
5. Meet the hosted delegations in scope of Anatolian
Programme and develope new business relations.
6. Generate new sales leads.
7. Participate the B2B business matchmaking events with
professionals came from Europe, Middle East, North Africa
and CIS countries in order to improve your business.
8. Participate in important conferences to focus on the future of
the automotive industry with Automechanika Academy.
The Automotive Industry in Turkey
■ Turkey is the Europe’s largest commercial vehicle manufacturer.
■ According to 2016 figures, Turkey ranks 10th in manufacturing
list with 7.1% increase in 2016 between Europe countries.
■ The automotive Industry ranks number 1 in Turkish exports with
a share of 10% (approx. 18,7 Billion US$)
■ Significant growth posted by Turkey’s automotive sector led to
Turkey becoming 15th largest automotive manufacturer in the
world and 5th largest in Europe by the end of 2016.
■ High demand for parts and components, spare and
replacement parts because of growing vehicle park.
■ Volume of exports reached 9 Bln. US$ in 2016.
■ Proven as a production hub of excellence, the Turkish
automotive industry is now aiming at improving its R&D,
design, and branding capabilities. As of the end of 2016, 75
R&D centers belonging to automotive manufacturers/suppliers
are operational in Turkey.
■ While Germany, France, Italy, Iran, Russia, the UK, and Spain are
currently the major export customers of the Turkish automotive
industry, there is a trend of diversification in export destinations
with companies looking to break into nearby emerging countries
where there is considerably more demand potential for new auto
sales. Turkey Automotive Main Industry Manufacturers 2016 Vehicle Production Units
İZMİTADAPA
ZARI
BURSA
ESKİŞEHİR ANKARA
AKSARAY
ADANA
İSTANBUL
2016 Vehicle Production Units
Car
Truck
Van andMinibs
Bus veMidibus
Kocaeli ve Eskişehir
24,514
304,373
4,862Sakarya
151,236
Kocaeli
15,163
Kocaeli
230,010
Bursa
189,965
193,530
Bursa
340,000
Kocaeli
1,648
2,239 1,353
Kocaeli
1,655
706
Bursa
5,404
243
Ankara
1,826
Adana
2,105
979
İstanbul ve Aksaray
4,231
9,885Source: Republic of Turkey Ministry of Economy, Automotive Industry Exporters’ Association (OİB),
Source: OSD Automotive Sector Report 2017
Automechanika IstanbulFacts, Figures and Development
Turkey’s leading international trade fair for the automotive service industry, has
become most popular trade fair of its kind: it gathers the automotive service
industry of the OEM and Aftermarket, professionals at the crossroads of Europe,
the Middle East, North Africa and the Central Asia region.
Part of the Automechanika Brand family since 2001, it is organized by two of the
world’s largest trade fair organizers: Messe Frankfurt and Deutsche Messe.
The professional Exhibitor and Visitor figures underline Automechanika Istanbul’s
story of success in this dynamic region.
43.874 visitors came to the last edition of Automechanika Istanbul from more than
33 different countries to meet the 1.217 exhibitors showing the latest technologies
and products.
43,874trade visitors (*2017)
1,217exhibitors (*2017)
% 42 international
35,587sqm (*2017)
2001First event in Istanbul
201711th edition in Istanbul
Iran
Iraq
Algeria
Tunisia
Russia
Bulgaria
Ukraine
Macedoniaya
Saudi Arabia
Germany
30%
10%
9%
8%
8%
8%
7%
7%
7%
6%
6 7
Domestic Visitors
International Visitors
77%
23%
Top 10 International Visitors
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Alternative Drive Systems & Digital Solutions Car Alternative Drive Systems & Digital Solutions Car
Wash, Care & Reconditioning: Electromobility and other
alternative drive systems, Connected cars and vehicle
safety, Mobility services, New workshop technologies,
Cluster initiatives and economic support, Industry
institutions and publishers.
REIFEN Tire Section: Tires, Wheels and wheel rims
Tire repair, Used tires, Tire management and systems, Sales
equipment and storage of tires, Industry institutions and
publishers.
S SSpecial Sections: Lubricants, Batteries, E-Mobility,
Accessories & Tuning, Truck Competence.
Truck Competence – a clear statement for
commercial vehicle sector
In Automechanika Istanbul 2017, There
were 197 exhibitors that showcased truck &
bus parts, equipment & services. The Truck
Competence is growing stronger.
Mobility (New!) Driven by alternative powertrains, softwares, electric
vehicle parts and much more.
P & CParts & Components: P Ch B d S d dPowertrain, Chassis, Body, Standard
parts, Interior, Charging accessories 12 volt, Regenerated,
restored and renewed parts for cars and commercial
vehicles, Industry institutions and publishers.
Electronics & Systems: Engine electronics, Vehicle
lighting, Electrical system, Comfort electronics, Industry
institutions and publishers.
Accessories & Customizing: General accessories for
motor vehicles, Technical customizing, Visual customizing
Infotainment, Special vehicles, equipment, assemblies
and modifications, Trailers for cars and small commercial
vehicles, spare and accessory parts for trailers, Industry
institutions and publishers.
Repair & Maintenance: Workshop equipment and tools,
Bodywork repairs, Paintwork and corrosion protection,
T / d f h lTowing equipment / maintenance and repair of vehicle
superstructures, Waste disposal and recycling, Workshop
safety and ergonomic workshop, Workshop and dealership
equipment, Oils and lubricants, Industry institutions and
publishers.
Dealer & Workshop Management: Workshop /
dealership / filling station planning and construction, Dealer
management systems, Workshop management, Basic and
advanced training, Workshop and dealership marketing,
Internet service providers and vehicle marts, Economic
regeneration, cluster initiatives, Industry institutions and
publishers.
Car Wash, Care & Reconditioning: Washing, Vehicle
care, Vehicle preparation, Filling station equipment,
Industry institutions and publishers.
50%
Parts&Components
30%
Electronics& Systems
10%
Repair& Maintenance
Accessories& Customizing
Management& Digital Solutions
Car Wash Care&Reconditioning
5% 4%1%
Product Groups*
Clear and ComprehensiveThe Product Groups
* 2017 fair data
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Highlightswith added valueAutomechanika Academy – E-Mobility
gathering point of automotive industry
With a wide range of seminars, presentations, workshops and panel discussions,
Automechanika Istanbul offers an ideal platform to exchange information with
colleagues and experts.
There will be 4 days of seminars, workshops and trainings with the main topics as
Mobility in the Near Future, New Technology and Materials for The Industry at a
Glance. Experts from the sector, associations and universities will be talking about
the latest trends and innovations in their particular fields at automotive industry.
“E-mobility and Future Technologies” Special Forum and Display Area is organized
during Automechanika Fair. Sector professionals and new entrepreneurs present
sector-oriented subjects such alternative driving systems, autonomous driving, future
fleet management, intelligent charging stations, data management and alternative
fuel technologies in this area.
E-Mobility Forum
Automechanika Academy –
gathering point of au
Automechanika Ac
athering point o
1111
Voices of Exhibitors
Statements from the industry
“We are one of the first participants of
Automechanika Istanbul. We have been
participating since the beginning and we
have participated regularly each year.
This year is really perfect, even better than
the previous years. Automechanika Istanbul
is very important for bringing the sector all
together; we both import and export to 76
countries. The fair is very important for us to
meet our customers. The portfolio of the
visitors from abroad is such that there are
visitors from the Middle East countries, North
African countries, Tunisia, Morocco, Algeria,
Dubai, Saudi Arabia, Iran, Iraq; again many
visitors from the East European countries,
from Romania, Kosovo, Albania, and also
from Georgia, Azerbaijan… This is the best
fair of this region and I think that
Automechanika Istanbul is the best
Automechanika after the one in Frankfurt.”
FİGEN KESER
ATEK MAKINA, Export and Import Manager
Automechanika Istanbul is one of the best
exhibiton among all Automechanika
exhibitions. We have been participating for
two years and we need to participate each
year. Turkey is conveying us to Europe like a
bridge. We have found dealers both in Turkey,
even in Europe and in Africa countries; we
are doing business and trade. We have
gained a lot from this fair as a participant. We
can suggest everyone to participate in the
Istanbul fair; everyone can participate in and
benefit from it. We have gained new
perspectives for our manufacturing because
here we can observe the world. Istanbul is
one of the most important markets now both
for its location and also commercially. The
Istanbul fair is connecting us, Iran to Europe
as a bridge.“
HASAN ABDI
TABRIZ AUTO PARTS
“I would like to share our happiness and
pride about being part of Automechanika
Istanbul as ZF Aftermarket. We have been
participating for last three years and this
year we have participated again in the
Automechanika Istanbul exhibition and we
will continue to participate because the
great deal of attention we receive and the
feedback we get from our customers are
encouraging us in this direction and
showing us how important it is for us to
participate in this exhibition. We had the
chance to meet with visitors face to face
who came from all over the world.
Everybody in the Turkish spare parts sector
and interested in this exhibition has visited
us, brought honor to our stand and made us
very happy. Thanks to this exhibition in the
local market. We were able to meet many
people from everywhere to talk to them all.
Taking the energy, the satisfaction and the
positive feedbacks we have this year into
account, we are definitely planning to
participate again in Automechanika Istanbul
in 2018. We are really glad that we are here.
We would also like to thank the organization
team and the Automechanika Istanbul team.
They were very serious and professional in
their job and they have really supported us.”
METİN ÜNLÜ
ZF AFTERMARKET, Spare Parts Manager
“As Es Garage team we are manufacturing
spare parts for replica cars and bringing
together parts of these replica cars and also
realizing the body painting. Our first
cooperation with Automechanika was last year
and we are participating for the second time
this year. We received many requests and we
have been prepared fully all year before
coming here for the second time. You can see
that we have brought here all our vehicles and
been showing them. And we have come up
with a volume of business for which we have
to work at full speed for the year. We are very
glad about this.
And the most interesting thing for us in
Automechanika 2017 was that we had to sell
one vehicle from our showroom, which we
had brought here for exhibition and we did not
intend to sell, because of strong demand.
Therefore we have to make it again this year
so that we can again have it in our exhibition
and we also received many orders so we will
have a busy work plan. We would like to thank
Automechanika Istanbul a lot for all this. I
really believe that everyone should participate
in this fair because it is very different. If you
are doing business about the automobile you
need to be here. And we would like to thank
the Automechanika Istanbul team a lot who
have made great cooperation with us. They
have brought us one step further. And we
believe that we will be in a better position next
year with this work we have carried out. We
are therefore very happy and excited. I really
want to thank the Automechanika Istanbul
team once again.“
ERKAN ÖZTÜRK
ES GARAGE, General Coordinator
“It is really great organization which is why it is Automechanika. Automechanika Istanbul is most
important exhibiton for the whole Middle East and Africa. We are courious for this sector and we
will be here again next year as well becasue this is center of this sector. I mean we should be
here.”
FARID ARILLA CHERGUI
OSRAM, Automotive Department Manager MEA
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Cooperation brings successStrong partnerships with top international media
organizations and industry associations
The VenueTÜYAP Fair Convention and Congress Center
Automechanika Istanbul is organized at the TÜYAP Fair, Convention and Congress Center in Beylikdüzü / Büyükçekmece
in Istanbul, Turkey.
The venue offers a range of facilities for the international visitors such as cafes, restaurants offering international and
Turkish food, news stands, prayer facilities and ATM machines.
The TÜYAP Fair Ground is located on the European side of Istanbul, about 25 minutes away from Istanbul Atatürk
International Airport and 45 minutes away from Taksim Square, Istanbul’s city center.
Free shuttle buses are provided from several points in the city. Taxi and public transportation is also possible.
The exhibition’s website provides up-to-date information on how to get there.
For Exhibitors
Entrance
Parts and Components
Repair and Maintenance
Accessories
Lubricants
Reifen Tires & Wheels
Batteries
OSS / FIGIEFA (Association)
Product Groups and Special Areas
E-Mobility (New!)
Carwash City (New!)
MINISTRY OF ECONOMYREPUBLIC OF TURKEY
*2017
PARTNERS*
SUPPORTERS*
GLOBAL SUPPORTERS*
MEDIA PARTNERS
Bu
nde
sver
band der Hersteller undIm
porteure
vonAutomobil-Service Ausrüstungen
e.V.
16 1716 17
licensed to RESTEC Exhibition Company
licensed to Forest Exhibitions Ltd.
licensed to IFEMA
Founded in 1971, Automechanika has - since 1997- been progressively rolled out to
more and more countries. New locations recently added include Birmingham, Chicago
and Jeddah - and the Automechanika trade fair family is destined to grow further.
For the latest information and dates covering all 16 events, go to automechanika.com
AutomechanikaA Global Model of Success
Thanks to Automechanika Brand, Germany is not the
only country that highlights the automotive service
industry every two years. For all market participants,
Automechanika is organized in 16 other countries around
the world, making it an export hit in the truest sense of
the word.
With 16 events around the world, Automechanika is the
world’s leading trade fair for the automotive service
industry.
All Automechanika events from Mexico City to Shanghai
increase the awareness of the trade fair brand. Each
year, that attracts even more visitors to all fairs.
Take the advantage of this brand’s strength – and the
opportunity to tap into new customer groups and
markets. In Istanbul and around the globe.
Easy and EfficientExhibiting at Automechanika Istanbul
Automechanika Istanbul is Turkey’s leading international meeting place for the
automotive service industry, gathering a large number of visitors with decision-
making authority.
Registration Fee: € 250, -/booth + (18% VAT)
Obligatory for all participants and all options
Raw Space: Raw Space Early Bird (min. size 12sqm) (until 8th of September 2017)
€ 195, -/sqm + (18% VAT)
Raw Space (min. size 12 sqm)
€ 210, -/sqm + (18% VAT)
Booth Package: Space + Modular stand (min. size 12 sqm will be added to Raw Space)
€ 70, -/sqm + (18% VAT)
Automechanika Istanbul offers Exhibitors assistance for the stand construction,
technical services, special design, catering, PR and advertisement campaigns before
and during the fair.
Automechanika Istanbul Team will consult and assist the Exhibitors throughout the
whole fair planning process.
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Automechanika Istanbul is Turkey’s leading international meeting place for the
automotive service industry, gathering a large number of visitors with decision-
making authority.
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Obligatory for all participants and all options
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€ 195, -/sqm + (18% VAT)
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€ 210, -/sqm + (18% VAT)
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€ 70, -/sqm + (18% VAT)
Automechanika Istanbul offers Exhibitors assistance for the stand construction,
technical services, special design, catering, PR and advertisement campaigns before
and during the fair.
Automechanika Istanbul Team will consult and assist the Exhibitors throughout the
whole fair planning process.
18 19
Contact:
Mr. Can Berki
Phone : +90 (212) 296 26 26
Fax : +90 (212) 296 43 60
Ms. Eylem Çelik
Phone : +90 (212) 296 26 26
Fax : +90 (212) 296 43 60
20
Messe Frankfurt against CopyingAn initiative that offers protection against
product and brand piracy
In 2006, Messe Frankfurt became the first trade fair organiser
in the world to launch an initiative against product and brand
piracy. “Messe Frankfurt against Copying” is committed to
protecting brands, samples and models during all
Automechanika events.
This initiative aims to ensure that exhibitors and visitors are fully
informed about the registration and assertion of intellectual
property rights. Messe Frankfurt works in close liaison with
official bodies and private organisations in the field of protection
of intellectual property. In urgent cases, it arranges for legal
support on site, and an emergency legal service offers
exhibitors free initial advice during the events.
Thankfully, these days, most products and brands are now more
effectively protected, for instance through the official registration
of property rights. The number of products confiscated by
customs has fallen significantly since the start of the initiative.
2017 2018
Early bird deadline
September 08
Exhibitor Manual will be sent to you
via email
Define your targets for
your participation
Submit your product launches, news, accomplishments
for the Automechanika Istanbul e-newsletter
Announce your participation at the
show to the media
Order your Visitor Invitations
(free of charge)
Fill in your company details online
for the Show Catalogue Entry
Arrange appointments with visitors
and other exhibitors
Hiring of additional services: Hostesses,
furniture, catering
Complete forms for stand requirements
(e.g. electricity, water, furniture)
Stand Assembly - Space Only Exhibitors'
access from April 03 - 04
Stand Assembly - Shell Scheme Exhibitors'
access from April 04
Automechanika 2018:
Showtime April 05 - 08, 10am - 6pm
Exhibitor Survey - Please fill in the survey to
improve our show
Booking Form - Please rebook during the
show to guarantee your location
Show breakdown and stand dismantling
April 08, 6pm - April 09, 12pm
De-brief your team, measure your results,
compare to set targets, follow up on all contacts
Reserve your stand for
Automechanika Istanbul 2019
Booking and payment
Book your stand early to get a
good location
Exhibitor‘s Calendar Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar May Jun July Aug Sept
03
Apr
04
Nis
05Apr
06Apr
07Apr
08Apr
9
Apr
Find your stand constructor
Preparations and marketing for your success
Stand assembly and show opening hours
Book your flight and hotel
Inform your client database about your participation
at the show and send them Visitor Invitation
Exhibitors Badges
Complete details online
Brief and train your stuff
After the show
THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174
www.automechanika.com.tr
Messe Frankfurt Istanbul Uluslararası Fuarcılık Ltd. Şti. Ömer Avni Mah. İnönü Cad. No: 50 Devres Han K:3 Beyoğlu34427 Istanbul / TURKEY Tel : +90 (212) 296 26 26Fax : +90 (212) 296 43 [email protected]
Hannover Fairs Turkey Fuarcılık A.Ş. Büyükdere Cad. Şarlı İş Merkezi No: 103 B Blok Kat: 5-6 34394 Mecidiyeköy Şişli - Istanbul / TURKEY Tel : +90 (212) 334 69 00Fax : +90 (212) 334 69 [email protected]
Organizers
