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Turn the Digital Divide into the
Digital Opportunity
Mar. 2004
International Business DevelopmentNetpia.com, Inc.
Road signs all in English?
A Simple Analysis
где я?
IP Address
http://211.106.67.202
English Domain Name
http://www.netpia.com
Internationalized Domain Namehttp://www. 넷피아 .com
Native Language Internet Address넷피아
1st Generation
2nd Generation
2.5 Generation
3rd GenerationEvolution of Internet address
Simplicity
Convenience
Development of Internet Address
Definition of NLIA
What is Native Language Internet Address?
What is Native Language E-mail Address?
E-mail Service using Native Language
e-Government
- The Ministry of Home Affairs of Korea has decided to incorporate NLIA into their e-government service in order to grant easy accessibility to the public. Now every local government and its subsidiaries have their Korean Internet Address (krLIA). krLIA of Korean e-Gov brought 3 times more traffic than the previous.
Commercial Sector
- Many corporations in Korea are advertising their homepage with Korean Internet Address and creating more traffics.
Media Sector
- All major and National television stations are advertising their homepage with Korean Internet Address.
President Election
Type “ 노무현” (Roh Moo Hyun in Korean) at your address bar and you can connect directly to my homepage.
- The newly elected president of Korea, Mr. Roh Moo-Hyun utilized Korean Internet address for campaigning. His Korean Internet address resulted in 4 times more traffic than his competitor’s.
Other Applicable Business Model
Native Language Map Service
• View an area map by simply entering the desired location in the web browser address column.
• View an area map by simply entering the desired location in the web browser address column.
• Include an extension such as 'map' or 'location' when entering the location.
• Include an extension such as 'map' or 'location' when entering the location.
With a single registration, registered website will be available for access on various applications!
With a single registration, registered website will be available for access on various applications!
computerstocks
soccer
IMTIMT
Webrefrigerator
Webrefrigerator
PC PCMobilephoneMobilephone
PDAPDA
Web TVWeb TV
Generic Solution based on DNS
NLIA registrationNLIA registration
It’s based on DNS!It’s based on DNS!
Strategic Alliances
More Than 1200 Corporate, ISP, Organization, University Partnerships Worldwide.
• Total Number of Korean Internet Users : 25 million
90% (22M)
Obtained de Facto Standard by Internet Users
NLIA User Status in Korea
Approx. Approx.
• Approx. 22 million, 90 % of the total number are able to access the NLIA service in Korea.
source : KRNIC ISP Stats(June, 2002)
Development of Internet Sector
Sept.2002
2,350 times growth in 4 yrs!
10,000
10,000,000
20,000,00025,000,000
100,000 600,000
May2000
8,500
May1999
4,000,000
May2001
12,000,000
100,000,000
Sep.2003
( Unit: Query using NLIA / 1 Day )
20,000,000
Sep.2004
- Query by using Korean Internet Address has grown exponentially. - In 4 years, it has grown 2,350 times.
Development of Internet Sector
Rank '98 Rank '02 Economy Change
24 4 Korea (Rep.) 20
22 9 Taiwan, China 13
20 14 Singapore 6
13 7Hong Kong,China
6
7 2 Denmark 5
Top 5 gains in ranking, 1998-2002
Sweden 0.85
Denmark 0.83
Iceland 0.82
Korea (Rep.) 0.82
Norway 0.79
Netherlands 0.79
Hong Kong, China 0.79
Finland 0.79
Taiwan, China 0.79
Canada 0.78
United States 0.78
United Kingdom 0.77
Switzerland 0.76
Singapore 0.75
J apan 0.75
Source: ITU
Digital Access Index 2002
Note: On a scale of 0 to 1 where 1 = highest access. DAI valuesare shown to hundreds of a decimal point. Countries with thesame DAI value are ranked by thousands of a decimal point.
HI GH ACCESS
With Successful Implementation of NLIA & its Application products & services, Korea has become one of the best
in IT industry.
United Nations Economic & Social Commission for Western Asia (UNESCWA)
WSIS meeting in Geneva, Switzerland
Interests from Global Communities
World Bank
Demonstration
Demonstration
NLIA to All the People in the World~
Turn the Digital Divide into theDigital Opportunity~
For any further inquiries, email us at: [email protected]