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Demo: bizinkonline.com/tour Turning your Website into a Lead Generator Presenter: Matt Wilkinson, Founder & CEO BizInk Email: [email protected]
Demo: bizinkonline.com/tour
Turning your Website into a Lead Generator
Presenter: Matt Wilkinson, Founder & CEO BizInk
Email: [email protected]
Demo: bizinkonline.com/tour
About me... Matt Wilkinson, Founder & CEO of Bizink
Over 15 years working in online business
Worked exclusively with accountants & bookkeepers since 2010
Bizink makes accountants incredible online
Work with firms in US, Canada, UK, Australia and New Zealand
Demo: bizinkonline.com/tour
What we’ll cover…
Why conversion is more important than traffic Simple ways to make get more online enquiries How to capture website visitors details How nuturing online leads is the secret to online marketing success
Demo: bizinkonline.com/tour
Build a sales pipeline
It’s not just referrals (and websites help with them) You probably don’t need more traffic Does your website convert?
Demo: bizinkonline.com/tour
What most firms focus on
Most effort and resource spent here
Demo: bizinkonline.com/tour
What you should focus on
Most effort and resource spent here
Demo: bizinkonline.com/tour
Focus on conversion
1% conversion rate with 300 monthly visitors is better
than 600 visitors and 0.5% conversion rate.
Demo: bizinkonline.com/tour
Contact details everywhere
Demo: bizinkonline.com/tour
Allow users to get in touch their way
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Appointment booking apps
More appointments and you’ll save time
Demo: bizinkonline.com/tour
Better links and buttons
Link text should be descriptive and enticing
News websites do this well (click bait)
Liberal use of buttons is effective
Demo: bizinkonline.com/tour
Use Practice Ignition
Slick engagements from your website
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Capture data
Most website visitors won’t get in touch. That doesn’t
mean they aren’t interested.
Demo: bizinkonline.com/tour
Give to get back
Demo: bizinkonline.com/tour
What to giveaway
Guides and ebooks Run a webinar Online course Tools and templates Niche & industry content is great
Demo: bizinkonline.com/tour
Nurture leads
Demo: bizinkonline.com/tour
More on automated emails
Be generous Play the long game Sell without selling (but don’t be afraid to help) Test and refine
Demo: bizinkonline.com/tour
Takeaways
Focus on conversion, not more visitors Make it indredibly easy for visitors to contact you Give to get back Nuture leads for high conversion rates
Demo: bizinkonline.com/tour
Thanks for coming!
Get your website audited Free video & infographic on lead gen for accountants Email: [email protected] Find out more about Bizink: bizinkonline.com/tour
