TURNING AGENCIES INTO COGNITIVE LEADERS

André M. KönigCo-Founder

WE NOW LIVE IN A WORLD WHERE ARTIFICIAL

INTELLIGENCE IS OUTPACING HUMAN INTELLIGENCE

#cognitiveLOVE

A SHIFT FROM CREATIVE WORK TO COGNITIVE TECHNOLOGY

CREATIVE1970s 1990s 2000s 2015 TODAY

SERVICES ANALYTICS COGNITIVEAI

THE WAY BRANDS MARKET

HAS SHIFTED

FOR GOODAI IS REALITY

INSIGHTSNOT ANALYTICS

PERSONALIZATIONNOT SEGMENTATION

PREDICTIONNOT OPTIMIZATION

A GLOBAL PHENOMENON

KNOWS WHAT YOU WANT TO

BUY

CURES CANCER

BEATS GO WORLD

CHAMPION

KNOWS WHAT YOU WANT TO

READ

EVERY INDUSTRY IS SHIFTINGINNOVATORS ARE CREATING A NEW KIND OF INTELLIGENCE WITH

COGNITIVE TECHNOLOGIES

THE LEADING COMPANIES HAVE REINVENTED

THEMSELVES

AI IS TODAY, NOT TOMORROW

58% OF BUSINESSES HAVE AN AI

POC

28% SAY AI IS A

BUSINESS PRIORITY

80% OF CEOs SAY AI

DRIVES PROFIT

WHO WILL SURVIVE THIS TECHNOLOGY CHASM?

“The most applicable things in AI right now are chatbot and natural-language processing,” Joe Corr, executive creative technology director for CP+B

“At some point, AI could even create a better ad than a creative director,” said

Meeker.

WHAT IS THE COMMON THREAD?

THEY UNDERSTAND WE NEED AI TO MOVE THE CONSUMER

MACHINE LEARNING

PREDICTIONSPERSONALIZATIONINSIGHTS

IT’S A NEW WAY OF THINKING

VS.

THIS CHANGES EVERYTHINGSTRATEGY

CREATIVE

AWARENESS

ENGAGEMENT

CONVERSION

ADVERTISING

EXPERIENCE/ANALYTICS INSIGHTS/DEEP DATA

SKILL COGNITIVE INSIGHTS

VANITY METRICS EMOTIONAL DATA

SEGMENTATION PERSONALIZATION

A/B TESTING MACHINE LEARNING

TRADING KNOWING

COGNITIVE AGENCY

INSIGHTSPERSONALIZATIONPREDICTIONMACHINE LEARNING

#cognitiveLOVE

OLD WORLD:

Creative genius Google analyticsExperience Social analyticsGut instinct Vanity metrics

COGNITIVE WORLD:

Neural networks Deep dataSentiment PersonalityPatterns EntitiesConcepts Big DataGeo-location TaxonomyMachine Learning

SO WE BUILT Sia, THE AI BOT FOR THE COGNITIVE AGENCY

The most advanced AI tools for marketing

“With Sia from Opentopic we were able to monitor the web, radio and TV in real time during the Olympic games, and rely on its intelligence to alert us whenever the media disrespected female athletes. A campaign like this would not have been possible without Sia”,

Razorfish NYC

“With Sia by Opentopic we were able to bring a new approach to editorial and

advertising to our client Time Inc. They put us at the forefront of what AI can do

for an agency like ours.” neo@Ogilvy

“Sia has revolutionized how we engage readers with content and convert them to subscribers. This won us awards and our client The Economist new subscribers”

RevSquare NYC

BE A COGNITIVE AGENCY