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Turning around Lumileds
Pierre-Yves Lesaicherre, CEO Lumileds
Philips Lumileds Penang
New Manufacturing Facility
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Key takeaways
• Lumileds is a leader in High-Power LEDs
with global top 3 position in Flash,
Automotive and General Illumination
• Broad LED portfolio optimized per application
• Leading edge technology with a strong IP
portfolio and a leading patent portfolio related
to LED technology
• We are on track to be profitable in the fourth
quarter of 2012
Luxeon K LED Family
Altilon Automotive Solution
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Philips Lumileds serves 4 major markets Leveraging technology and scale across multiple segments
Display
• High Power direct
backlight
• Leading Lm/$
• Volume segment
• Level 1 and level 2
• Backlight, DRL,
headlamps, turn
signals
• IP innovation
• Quality, Reliability
• Level 1 and level 2
Automotive Flash
• Market leader
• Patent portfolio
• IP innovation
• Level 1 and level 2
• Fastest growing
• Multiple segments
• Level 1 and Level 2
Illumination
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Packaged LED industry landscape
Packaged LED 2010-2015 CAGR 15% 4 players share ~80% of the Illumination
market
14%25%
10%
29%21%
B Philips D A Rest of Market
Source: Strategies Unlimited, LEDs in Lighting 2012
33%
67%
High power Medium power
2012 Est. 2012 Est.
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Packaged LED industry landscape HP / MP / LP Share in Illumination
SnapLED Automotive Solution
Luxeon H – High Voltage Solution
Luxeon M Outdoor Solution
Source: Strategies Unlimited, LEDs in Lighting 2012
0.4
0.1
1.5
2010
1.4
0.3
1.1
2012 Est.
2.2
0.4
0.2
1.6
2011
2.0
Low Power
Medium Power
High Power
Market expected to grow at a CAGR of 15% towards 2016
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We have a broad LED portfolio optimized per application End2End roadmaps through joint innovation with Philips application teams
Outdoor
Street, Tunnel,
Parking and Area
Lighting
Industry
High Bay, Low Bay
Lighting
Retail &
Hospitality
Downlights,
Spotlights
LED Retrofit
bulbs
A-style, Directional
and Decorative
lamps
Segments Characteristics
Efficiency,
directional, high
lumen
System cost,
directional, high
lumen
Quality of light,
high CRI, narrow
beam
Single optics, high
lumen density,
system cost
LUXEON K
LUXEON H
LUXEON Mid-Power
LUXEON M
LUXEON R
LUXEON M
LUXEON R
LUXEON S
LUXEON K
Solutions
launched in 2012
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We have a broad LED portfolio optimized per application End2End roadmaps through joint innovation with Philips application teams
Office
Troffers, TLEDs
Architecture /
Entertainment
Color Wall Washers,
Color Moving Heads
Homes
Ceiling and home
fixtures
Segments Characteristics
Efficiency, system
cost, lumen
maintenance
Color maintenance,
lumen density, small
form factor
Color quality &
consistency,
system cost
LUXEON H
LUXEON Mid-Power
LUXEON Z
Solutions
launched in 2012
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We will further strengthen our technology leadership By winning four key-battles
Core Competency in
Conversion Efficiency
Device Architecture
Leadership
Epitaxy Enables
Breakthrough in lm/W
Efficacy
Optimized Package
Solutions
World Class Epitaxial Growth Delivers
• Leading Wall Plug Efficiency
• Superior Hot / Cold Factor
• Leading Reliability & Lumen Maintenance
Phosphor Drives Conversion Efficiency
• Focused on Advanced Phosphor Materials
• Leading in Ceramic Phosphor Integration
• Optimized Solutions for Illumination, Flash and
Automotive
Thin Film Flip Chip (TFFC) is a Driver for
• Efficacy (lm/W)
• Superior Luminance (lm/mm2)
• Unique platform for Phosphor Application
Application-Optimized Package Solutions
• Ceramic Solutions for High Power
• Lead-Frame for Mid-Power
• Investing in Next-Generation Packaging
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Lumileds turnaround actions
+2%
+2%
Q4’12 Est. Q3’12 Est. Q2’12
PLL annual EPI volume
Million mm2
+59%
2012 Est. 2011 2010 2009
• Significant changes to management team
over last nine months. New hires with
deep Semiconductor expertise.
– New CFO, Head of Operations,
Head of Marketing, Head of sales
• Operational excellence and cost
improvements
– Full conversion to 6”, integral yield,
factory utilization, product quality,
narrowing bin distribution
– Improving capacity utilization and
economies of scale by delivering on
latest design wins
Quarterly integral yield improvement
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Lumileds turnaround actions
Indexed Annual Capex Spend (2010 = 100) • R&D roadmaps and execution
– Joint roadmaps with key customers
– Portfolio optimization: Balancing high
margin and high volume segments
– Targeted innovation in Epitaxy,
Phosphor and packaging
• Sales and marketing reorganization:
Stronger customer focus
– Go to Market strategy changes for
broader market access
– Margin management: ASP, focused
cost reduction, mix optimization
• IT Infrastructure upgrade
Indexed Quarterly Gross Margin trend
+124%
Q4’12 Est. Q3’12 Est.
Q2’12
2011 2010 2012 Est.
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• Lumileds is a leader in High-Power LEDs
with global top 3 position in Flash,
Automotive and General Illumination
• Broad LED portfolio optimized per application
• Leading edge technology with a strong IP
portfolio and a leading patent portfolio related
to LED technology
• We are on track to be profitable in the fourth
quarter of 2012
Key takeaways
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