18
The Blue Economy: Turning aspiration into opportunity Jonathan Williams, CEO at Marine South East Ltd Ocean Business, April 2015
The B
lue E
conom
y:
Tu
rnin
g a
sp
irati
on
in
to o
pp
ort
un
ity
Jon
ath
an
Wil
lia
ms,
CE
O a
t M
ari
ne
So
uth
Ea
st L
td
Oce
an
Bu
sin
ess
, A
pri
l 2
01
5
Turn
ing A
spir
ation in
to O
pport
unity
•W
hat is
the B
lue E
conom
y?
–A
nd
ho
w b
ig
•W
hat is
dri
vin
g B
lue G
row
th?
–G
lob
al n
ee
ds (
eg
en
erg
y, fo
od
)
•H
ow
should
we r
esp
ond?
–U
nd
ers
tan
din
g m
ark
ets
& v
alu
e c
ha
ins
•C
an w
e d
o b
etter?
–H
ow
to
org
an
ise
ou
rse
lve
s
Ma
cro
-Econo
mic
Analy
sis
•A
naly
sis
can c
reate
th
e ‘big
pic
ture
’–
Show
s the B
lue
Econom
y is im
port
ant
–D
rives t
op-d
ow
n p
olic
y
•H
ow
to influence
mic
ro-e
conom
ic
decis
ions?
–B
ott
om
-up investm
ent
by firm
s
–N
ew
em
plo
ym
ent
UK
Blu
e E
cono
my S
ize
•B
ase
d o
n a
n a
ggre
ga
tio
n b
y M
SE
of:
–O
xford
Econom
ics a
naly
sis
of
port
s,
ship
pin
g &
maritim
e s
erv
ice (
2011)
–O
xford
Econom
ics u
pdate
of above +
marine e
quip
ment,
ship
/boat
build
ing,
renew
able
energ
y &
R&
D (
2012)
–C
row
n E
sta
te a
na
lysis
of
all
secto
rs in
clu
din
g o
il &
gas (
20
05)
Dir
ect
jo
bs
To
tal
job
s
£B
£B
Tra
nsp
ort
& l
og
isti
cs1
3.5
92
65
,50
03
3.9
16
85
,80
1
Leis
ure
3.1
41
00
,47
07
.50
27
3,3
22
De
fen
ce &
se
curi
ty3
.55
98
,24
58
.48
26
7,2
69
En
erg
y r
eso
urc
es
20
.37
17
1,2
50
48
.58
46
5,5
51
Liv
ing
re
sou
rce
s0
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31
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31
.93
86
,05
5
Min
era
l re
sou
rce
s0
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1,6
70
0.2
64
,54
3
Ve
sse
l co
nst
ruct
ion
, p
rop
uls
ion
& f
ue
ls1
.41
37
,00
03
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81
,00
0
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rin
e e
qu
ipm
en
t &
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rum
en
tati
on
3.5
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rin
e a
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us
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em
s0
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riti
me
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T2
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rin
e &
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riti
me
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rvic
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Dir
ect
GV
AT
ota
l G
VA
En
erg
y D
em
an
d F
ore
cast
(BP
En
erg
y O
utlo
ok 2
01
5)
•O
EC
D c
ountr
ies a
re
fore
cast
to d
ispla
ce o
il and c
oal w
ith g
as a
nd
renew
able
s–
Sig
nific
ant ro
le f
or
marine &
maritim
e
•U
se t
hat
exp
ert
ise t
o
help
min
imis
e p
roje
cte
d
gro
wth
in o
il and c
oal
use in n
on-O
EC
D
countr
ies
Ram
pio
n -
Fin
al pro
ject
desig
n
•1
16
turb
ine
s
•H
ub
he
ight
84
m / T
ip h
eig
ht
14
0m
•1
3-2
0km
off
Susse
x c
oast
•4
00
MW
insta
lled
ele
ctr
ical
cap
acity
•7
2km
2w
ind
farm
site
are
a
•In
ter
arr
ay cab
les to
one
sub
sta
tio
n
•E
xp
ort
cab
le r
oute
be
ing
fin
alis
ed
•Each y
ear
in n
um
be
rs:
•G
ene
rate
1,3
66
GW
h p
ow
er
outp
ut
•O
ffse
t alm
ost
60
0,0
00
to
nne
so
f C
O2
•S
up
ply
eq
uiv
ale
nt
of o
ve
r 2
90
,00
0 h
om
es,
mo
re than 4
in 1
0 h
om
es in E
ast
&W
est
Susse
x,
Brig
hto
n &
Ho
ve
6
Ram
pio
n O
pport
unitie
s for
Local &
Regio
nal S
upplie
rs
•B
ala
nce o
f P
lan
t–
Off
sh
ore
cab
ling
com
pon
en
ts &
su
b-s
yste
ms
–O
nsh
ore
cab
ling
com
pon
en
ts &
su
b-s
yste
ms
–O
nsh
ore
su
b-s
tation
, eq
uip
ment
& r
ela
ted
serv
ices
–D
esig
n &
en
gin
eerin
g s
erv
ices
–In
sta
llation
& c
om
mis
sio
nin
g
•O
pera
tion
s &
Main
ten
an
ce
–S
erv
icin
g–
Rep
air
–P
ort
log
istics
–T
rain
ing
–O
&M
port
deve
lop
men
t
•B
ased o
n E
on’s
Robin
Rig
gw
ind farm
, lo
cal supplie
rs
could
secure
contr
acts
w
ort
h:
–£
25
m in
BoP
–£
10
m/y
ear
in O
&M
Ma
ritim
e V
alu
e C
hain
s
Pla
nnin
g &
fe
asib
ility
Des
ign
&
engi
neer
ing
Con
stru
ctio
nIn
sta
lla
tio
n &
o
pe
rati
on
Dec
om
mis
sion
&
EO
L
Main
module
s:
•Str
uctu
re, m
ooring s
yste
m, p
ow
er tr
ain
, export
syste
m, o
nshore
facili
ty
Sub-s
yste
ms:
•Sub-s
tructu
res,
mach
iner
y, c
able
s &
term
inatio
ns,
contr
ols
& u
mbili
cals
, pip
elin
es
& ris
ers
Com
ponents
&
mate
rials
:
•Instr
um
enta
tion, va
lves, fit
tings, c
onnect
ors
, com
posites
FE
ED
& p
rocure
me
nt:
•Desig
n,
engin
eering,
specifi
catio
n,
contr
actin
g
Fe
asib
ility
& r
isk:
•Envi
ronm
enta
l risk
assessm
ent,
financia
l, consentin
g
Mo
de
lling
& s
urv
eyin
g:
•Resourc
e a
ssessm
ent, p
hys
ical
& b
iolo
gic
al
surv
eys
Marine
o
pe
ratio
ns:
•Specia
list
vessels
, in
terv
entio
n
pla
nnin
g
Infr
astr
uctu
re:
•Support
fle
et, p
ort
fa
cili
ties,
repair l
ogis
tics
Availa
bili
ty sup
po
rt:
•Conditi
on m
onito
ring,
inspectio
n,
main
tenance
Mari
tim
e I
ndustr
ial &
Scie
nce B
ase
Vessels
& m
arine
sys
tem
sA
uto
nom
ous
sys
tem
s &
robotic
sR
TD
exp
ert
ise &
fa
cili
ties
Maritim
e IC
T &
big
data
Maritim
e serv
ices &
adva
nced ski
lls
3.
Key in
no
vati
on
s p
rio
rit
ies
7
Ov
era
ll:
Cu
ttin
g e
ne
rgy c
os
ts b
y i
nn
ov
ati
ng
(b
y 5
0 -
75
%)
-S
cale
of
arr
ay
in
sta
llati
on
-S
up
ply
ch
ain
op
tim
isati
on
-A
pp
rop
ria
te f
ina
nc
ing
R&
D a
cti
vit
ies
de
dic
ate
d t
o:
1. F
irs
t a
rra
ys
-C
ab
lin
g
-D
ev
ice
inte
racti
on
s
-M
ult
i-arr
ay
de
plo
ym
en
t
2. Te
ch
no
log
ies
-N
ew
an
d b
ett
er co
nce
pt
(wav
e)
-In
sta
llati
on
(d
rille
d s
tru
ctu
res)
-O
&M
acti
vit
ies (fa
ste
r /
low
er
sp
ecs –
retr
iev
al o
pe
rati
on
s)
-w
et co
nn
ecti
on
s
Lo
w-c
ost
Anchori
ng
•F
ou
nd
ation
s a
re m
ajo
r cost
bu
rden
for
wave
an
d tid
al
–Im
pa
ct p
ile
s a
re c
ostly &
no
isy,
an
d d
ep
en
d o
n s
pe
cia
list
vesse
ls
–G
ravi
ty a
nch
ors
are
co
stly &
lim
ite
d in
lo
ad
ca
pa
city
•S
AM
ED
scre
w p
ile t
ech
nolo
gy
–C
olla
bo
ratio
n o
f M
SE
an
d
Su
sta
ina
ble
Ma
rin
e E
ne
rgy L
td
–S
up
po
rte
d b
y D
EC
C
•P
roto
typ
e r
ig fab
ricate
d &
tr
ialle
d–
Fo
ur
pilo
t a
nch
ors
in
sta
lle
d o
ff
Ya
rmo
uth
•A
lso m
ajo
r op
port
un
ity
in
moorin
g o
f aq
uacu
ltu
re facili
ties
Glo
bal A
quaculture
Tre
nds (
FA
O)
Futu
re O
ppo
rtunitie
s
•A
qu
acu
ltu
re
pro
du
ction
to
incre
ase f
rom
5
0M
T t
o 9
0M
T in
1
5 y
ears
–A
rou
nd
8%
g
row
th p
a
•A
ssu
mes le
vel
cap
ture
p
rod
uction
–O
nly
with
im
pro
ved
p
rod
uctivi
ty
•W
hat a
re t
he
bu
sin
ess
op
port
un
itie
s?
Off
shore
Aquaculture
Opport
unitie
s
•M
ooring &
anchoring s
yste
ms
•D
eplo
ym
ent,
main
tenance,
repair,
retr
ieval
•M
onitoring,
contr
ols
, auto
nom
y,
unm
anned p
latf
orm
s
•O
pera
tions s
upport
, fe
ed s
upply
, exp
ort
to s
hore
etc
Blu
e G
row
th M
ark
ets
Min
era
l re
so
urc
es
Le
isure
Liv
ing
re
so
urc
es
Ene
rgy r
eso
urc
es
Tra
nsp
ort
& lo
gis
tics
Ma
rke
t ca
teg
ori
es
Va
lue
-ch
ain
ma
rke
tsM
ark
et se
gm
en
ts
Ma
ture
Gro
wth
-ph
ase
Pre
-de
velo
pm
en
t
Ag
gre
gate
s
Fis
hin
gA
quaculture
Off
sho
re
Win
dB
iofu
els
Blu
e
bio
tech
Se
ab
ed
min
ing
Maritim
e IC
T
(‘S
mart
Oce
an’)
Ve
sse
l co
nstr
uctio
n,
pro
puls
ion &
fue
ls
Marine
e
quip
me
nt
&
instr
um
enta
tio
n
Marine
&
maritim
e
se
rvic
es
De
fence
& s
ecurity
Marine
auto
no
mo
us
syste
ms
Oil
& g
as
Wave
&
tid
al
Surv
eill
an
ce
Naval
Eco
-
syste
ms
Cru
ise
Le
isure
cra
ft,
marinas
Po
rts &
lo
gis
tics
Ship
pin
g &
ship
build
ing
Co
asta
l
pro
tectio
n
Identificatio
n
& tra
cki
ng
Auto
nom
ous S
yste
ms -
Info
rmation
Serv
ices
Com
ponents
(e
gsensors
)E
quip
ment
&
pla
tform
sIn
tegra
ted
syste
ms
Added-v
alu
e
serv
ices
Spill
respo
nse
Asset
managem
ent
Seabed
surv
ey &
min
ing
Va
lue
Cha
in s
erv
ing
mu
ltip
le e
nd-u
se
r m
ark
ets
Fis
heries
managem
ent
How
is U
K p
ositio
ne
d?
•Larg
e, capable
and d
ivers
ifie
d in
dustr
y b
ase
•E
xcellent
scie
nce b
ase a
nd r
esearc
h infr
astr
uctu
re
•G
ood c
om
mitm
ent to
investm
ent in
national
technolo
gy p
riori
ties
–B
UT
•P
oor
alignm
ent w
ith full e
xte
nt
of blu
e e
conom
y
•In
vestm
ent in
blu
e g
row
th o
pport
unitie
s w
ill b
e
bott
om
-up. N
eed t
o m
obili
se S
ME
s
•S
cope t
o join
up C
ata
pults (hubs)
with e
xis
ting
mari
tim
e c
entr
es o
f capability (spokes)
UK
Blu
e E
cono
my C
apacity
•L
arg
est in
EU
bu
t fr
ag
men
ted
:–
Reg
ion
s
–S
ecto
rs
–G
ove
rnm
en
t d
ep
ts.
–S
cie
nce
/In
du
str
y/S
ME
•C
reate
a B
lue E
con
om
y clu
ste
r alli
an
ce o
r C
ata
pu
lt–
Cap
ture
bo
tto
m-u
p
str
en
gth
s
–D
elive
r to
p-d
ow
n g
oa
ls
–A
ch
ieve
cri
tica
l ma
ss
–P
rese
nt u
nifie
d c
ap
ab
ility
–P
rovi
de
sp
oke
s to
e
xistin
g C
ata
pu
lts
Conclu
din
g R
em
ark
s
•T
he
Blu
e E
co
no
my is
gro
win
g, o
ffe
rin
g b
usin
ess o
pp
ort
un
itie
s to
a w
ide
ra
ng
e o
f firm
s–
Alo
ng v
alu
e c
ha
ins s
erv
ing m
ari
ne
& m
ari
tim
e c
usto
me
rs
–A
cro
ss d
ive
rse
ma
rke
ts, in
clu
din
g e
me
rgin
g a
rea
s in
ene
rgy,
aqua
culture
, se
curi
ty,
logis
tics
•T
he
UK
is w
ell-p
lace
d to
exp
loit t
his
po
ten
tia
l–
Str
ong industr
ial ca
pa
city
–S
tro
ng s
cie
nce
& te
chno
logy b
ase
–G
oo
d inte
rna
tio
na
l lin
ks
•B
ut fr
ag
me
nta
tio
n is
a m
ajo
r b
arr
ier
–E
me
rgin
g B
lue
Gro
wth
oppo
rtunitie
s a
re n
ot
wid
ely
re
co
gnis
ed
–In
tegra
ted c
apa
city is
no
t pro
mo
ted
•N
ee
d t
o o
rga
nis
e o
urs
elv
es b
ett
er
–Jo
ine
d-u
p p
rio
ritie
s a
cro
ss the
full
exte
nt o
f th
e B
lue
Eco
no
my
–A
dd v
alu
e t
o ‘hubs’ (e
gC
ata
pults)
by lin
kin
g t
o ‘spo
ke
s’ (
iestr
ong m
ari
tim
e
regio
ns/c
luste
rs)
