Turning Social Media Posts Into Profit - Creating Social Media Programs To Connect With Your...

September 17, 2013

Turning Posts into Profits Creating Social Media Programs To Connect With

Your Customers And Ring The Register

Creative Business Consulting Group www.cbc-group.net

• Even If Your Customers Can’t

Get Your Products Anywhere

Else Today, You Can Bet

They’ll Find A Way Tomorrow

– With Or Without You In The

Picture

• Mono-channel Is No Longer

An Option In An Omni-channel

World.

• Job One For Retailers In

2013 – Creating User-friendly

Ecommerce Platforms And

Social Media Programs That

Are Integrated With Offline

Sales And Merchandising

Strategies

Retail 2013: Customers Will Buy Where They Want To – Is Your Business Ready?


• Learn How To Create Social Media Programs

That Engage/Connect With Your Customers

And Ring The Register – Keys To Your

Success

• Learn How – And When - To Use Humor In

Your Social Media Posts

• Learn Tips And Tactics To Create Social

Media Posts That Deliver The Personality Of

Your Brand

Seminar Objectives


Build Your Brand. Give Customers An E.P.I.C. Experience In Store

Mediabizbloggers.com

Experience Create Experiences That Capture The

Imagination, Inspire Participation And Create

Conversations. Tell Customers What To Do And

What's In It For Them. Surprise And Delight Them

Personalize. Enable Consumers To Insert

Themselves Into The Brand Narrative. Give

Customers Spotlight: Ability To Shape The Story

Helps Create Conversation And Community

Incentivize. Provide Consumers With An Incentive To

Engage With Your Brand. This Will Help Differentiate

You From The Competition. Provide Sharing Tools

Continuous Pique Curiosity And Create A Desire

Among Them To See What's Next.(Everyday) Make

Your Story Open-ended, Flexible And Portable, So

Consumers Can Experience Your Brand In New And

Unexpected Ways.


• Growth In Audience Members, Such

As Facebook Fans And Twitter

Followers

• Higher Engagement Of Fan Base

With Your Digital Presence, Indicated

By Comments, RT’s, Shares And

Other Interactions

• Generation Of Sales Leads, Allows

For Permission-based

Communications

• An Increase In Traffic

• Sales Through Coupon Redemption

At Traditional Stores And Links To E-

commerce Sites

How Will You Get Result A Return On Investment From Your Social Media Strategy?


1. Identify Your Overall Goals

2. Identify Your Target Audience

3. Create Your Brand Profile-

Find The Social Media That’s

Right For You

4. Develop A Content Strategy

Plan

5. Plan A Time Frame

6. Include Search Engine

Optimization (SEO)

7. Measure Progress Toward

Goals

Where To Begin With Social Media ? Use this 7 Step Strategy To Lead Your Way


Focus Your Strategy On Delivering Maximum Results - Set Your Goals Appropriately

Businesses Get

Results In Three Steps:

• By Growing Their

Fan Base

• Engaging Fans With

Their Brand

• Monetizing On Their

Fan Pages


Wildfire Interactive. Offers

Online Tools That Enable

Businesses To Design, Deliver

And Manage Campaigns.

Capabilities Include Analytics

That Allow You To Assess

Campaign Performance,

Evaluate Social Behavior Of

Fans And Gather Market

Intelligence.

Note: You Can Tweak

Campaigns In Progress To Get

Better Results And Create More

Relevant Messages

Use Tools To Grow Your Fan Base With Social Media Campaigns

Constant Contact. Offers

A Social-media

Component Among Its

Services. Allows Small

Businesses To Run

Campaigns That Attract

Fans And Followers.

Crossover Tools Equip

You To Promote Facebook

Pages To E-mail

Subscribers And Facilitate

Customer Sharing Of E-

mails Through Social

Media.

Businesses Get Results In Three Steps: By Growing Their Fan Base,

Engaging Fans With Their Brand, And Monetizing On Their Fan Pages


Snapapp-The Company Facilitates Marketing

Campaigns And Sharing Through Social Media As Well

As Websites, Blogs, And E-mail. Content Can Be

Optimized For Mobile Delivery.

Offerpop - Social-marketing Platform That Has

Facebook And Twitter Apps That Help Run Campaigns.

Uses Contests And Deals To Attract Fans And

Followers, Capture E-mail Addresses, Generate Leads,

And Drive Sales. Has Measurement Tools.

Local Agencies - A Local Agency Can Design And Run

Campaigns For Your Business Using Its Own Suite Of

Tools Or Using The Technology Mentioned Previously

Before Launching A Campaign Or A Series Of

Campaigns, Businesses Should Have A Content

Strategy In Place And Set Specific Goals To Get

Returns On Money—and Time!

Use Tools To Grow Your Fan Base With Social Media Campaigns


Engaging Fans With Your Brand - What Should You Talk About? Remember The Basics, Follow Posting “Rules”

• Align Posts With Your Strategy

• What Are Your Goals?

• Assign Duties To Appropriate Personnel

• Create And Schedule GREAT Content

DAILY

• Remember The Rules - 40/30/30

• Good Posts Build Rapport, Evoke Trust

And Engage Customers To Buy

• Engage Your Customers To Help With

Posts-Ask For Pictures, Comments,

Videos, Take Surveys

• Ask Questions To Engage A Response

From Your Followers


Engaging Fans With Your Brand - What Should You Talk About? Use Humor To Engage Your Fans and Followers

Do you like to laugh? So do your customers! Make your marketing more fun and

you will stand out from the competition and capture customer attention.

Try These Tips To Create Humorous Posts:

1. Tap into Pop Culture – Getting your fans into a fun

pop culture meme is enough to them smile.

2. Lampoon With Cartoons - Cartoons are often the

most-read and remembered part of magazines and

newspapers, and they can also be an effective

mechanism for promoting your brand

3. Get Animated – Use apps to create animated

videos –quickly and easily. Apps to try: Xtranormal

or GoAnimate

4. Solicit Humor From Your Fans - why not try

crowdsourcing your funny business?


Engaging Fans With Your Brand - What Should You Talk About? Use In Store Experiences In Your Post Content

Deliver A View Of Your Daily Business Via Posts. Help Your Customers

Follow What Is Going On With Your Business- Even If They Can’t Be There

• In-Store Events

• Marketing Activities

• Links To Emails, Blog Posts, etc.

• Trade Show Experiences

• Share Your Market Experiences

• Ask For Customer Feedback

• Share Customer Experiences

• Testimonials, Product Reviews

• Share Employee Experiences

Behind The Scenes Look At Work


Engaging Fans With Your Brand - What Should You Talk About? Communicate How Knowledgable Your Employees Are

Create Industry Expertise For Your Store/Brand By Sharing Posts (Written or

Videotaped) By Your Employees. The Key Is To Have Them Their Extensive

Product Knowledge About What Is Offered In Your Store

• Have Employees Showcase Via Posts

Features/Benefits Of ALL Products –

Better Than Consumers

• Showcase Tips On How To Use - All

Features

• Provide Links To Information About Online

Review Sites For Specific Products

• Be Able To Discuss Benefits From Buying

In-Store Vs. Online if Necessary

(Be Versed With Pricing Information From

Competitive Sites)


4 Keys To Monetize Your Fan Relationships

1. Locate, Listen and Learn

• Most Likely, People Are Already Online Talking

About Your Brand. Join The Conversation To

Learn What They Are Saying

2. Join The Conversation, Get Engaged

• Becoming Part of A Community Can Endear Your

Brand To Fans And Potential Customers

3. Create Advocacy- Fans AND Super Fans

• The Most Effective Marketing For Your Brand Can

Come From Consumers Themselves. Find A Way

To Help Them Showcase Their Passion For Your

Brand

4. Measure The Metrics Of Your Campaign

Performance

• Analysis Of What Works- And What Doesn’t – Will

Make Your Campaigns More Effective And

Sustainable Over Time


• Growth In Audience Members?

• Retail Fan Engagement With Customers In Conversations?

(Increase In Likes, Shares, RT’s)

• Did We Reach Our Target Market?

• Did We Achieve Our Campaign Goals? (Sales, Customer Acquisition?)

• What Is Our ROI For Our Marketing Spend?

• ROI Measurement Formula• ROI =Benefits- Cost/Cost

Measuring Your Return On Investment (Effort) Will Help Insure Your Message Is Effective


Lynn Switanowski-Barrett is the Founder and President of

Creative Business Consulting Group, (CBCG) a Boston

based Retail Consulting firm.

CBCG Helps Retailers Understand:

•Business Opportunities Created By Using Social Media

•How to Create Marketing Programs That Engage Customers

•The Cost Saving Benefits Of Using Social Media

•How to Create A Social Media Strategy for Your Business

Call Us Today And Learn How Your

Business Can Benefit By Using Social

Media

617 – 437- 9191

CBCG Is Here To Help If You Need It


Date post:	13-May-2015
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