Date post: | 17-May-2015 |
Category: |
Technology |
Upload: | hall-internet-marketing |
View: | 1,850 times |
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Turning Traffic into Dollars
User Conversion Explained
User Conversion
StartsWith
Users
Good
Bad
Ugly
WhateverWorksFor You
Stuff People Do:
• Buy A Product• Contact Us• Sign Up• Call Me
Identifying User Conversion
• Offers• Sales• Repeat visitors• Free Catalogs
Choosing an Offer
• Tangible• Relevant• Valuable
It's Not What You Want.
It's What I Want
... I'm still here
Tracking Goals – How it works:
• Click on Button• View Landing Page• Fill Out Form• Receive Offer
Making Sense of the Numbers
• # of Queries• # of Responses
–# of Bounces
–Feedback
• Top 1/3• Look at Me!• Consistency• Use Stats
DO!
• Ask a Leap of Faith• Waste People's Time• Ask for Too Much• Get emotional
DON'T!
Re-Cap
• Offer Something• Track it• Know Your Customers
Why?
• If you have 1,000 visitors to your site per month and you increase conversion by ½ of 1%, you have generated 5 new sales leads.
Learn More!
• SEO Vision Blog - http://www.hallme.com/blog
• SEO Audio Podcast – http://www.hallme.com/podcast
• Webinars – http://www.hallme.com/webinars
• Follow Hall on Twitter - Hall_Web
• Call us! 1-877-425-5932 (HALL-WEB)
= Free Professional Look at Your Website