TURTLEWISE A Mobile Advice Sharing Community Real advice! – not random opinions.

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The Problem

Crowd sourced Q&A sites like Yahoo Answers provide opinions from random people of unknown qualifications

Family and friends often lack the required breadth of experience & expertise and confidentiality.

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The TurtleWise SolutionMeaningful advice sharing – experiences, attributes, and characteristics

Intimate user community that is invested in positive outcomes for one another

User self-awareness grows as each user acts as both advice seeker and advice giver

User driven innovation and clusters of excellence

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How we generate revenue

Subscription Revenue

Advertising Revenue

Chat Revenue

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What makes us different…• 1st Mover Advantage - Buzz & Reputation

• Network Effects – Switching Cost• Community – Personal/emotional connection

• Gamification – Time, Rewards, Credentials

• Unique Machine Learning – Driven by Proprietary Algorithms

• Platform Adaptability - Built to scale

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Target Market

Target Users• Advice seekers – Frustrated, exhausted personal networks, confirmation, confidentiality, network growth.

• Advisors – Altruistic, income, notoriety, network growth, online presence, mentoring

• Initial Clusters of Excellence (COE): Areas where the founders have deep knowledge and contacts to seed initial users

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User Rapid Adoption and Growth

Attraction • Growth Hacking, SOE, SEM, 1000 Beta Users, Targeted Marketing Events, Grass Roots Campaign

Retention• Engagement is retention.• Up Voting, Ranking, Rewards, Revenue, Online Visibility• Network effect – advisors and advice seekers both bring value

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Competition

Trust

Knowledge

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Pricing Model & Financial Projections

Pricing ModelMonthly Subscription: Ad Revenue:Revenue-Per-Chat

2015 2016 2017 2018 2019 2020 2021

$(20,000,000)

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

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Deal Terms – Option 1

Amount of Financing $1,000,000

Type of Security Class A Preferred Units

Pre-Money Valuation (negotiable) $5,000,000

Liquidation 1st – Preferred plus 8% return 2nd – Common Stock

Exit Strategy M&A (Year 5) or IPO (Year 7)

Use of Funds Marketing, Build Out, Key Staff

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Deal Terms – Option 2

Amount of Financing $1,000,000

Type of Security Convertible Note

Interest Rate 8%

Term 48 Months

Discount Rate 20%

Max Valuation $5,000,000

Exit Strategy M&A (Year 5) or IPO (Year 7)

Use of Funds Marketing, Build Out, Key Staff

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Performance and Key Milestones

Modifications based on SL

Feedback

Complete Build out of

MVP

Hard Launch of Web and

Mobile sites

Soft Launch of Web and Mobile Sites

Q3 2015 Q 4 2015 Jan 2016 Mar 2016 Apr 2016

Market Research and

Feedback