+ All Categories
Home > Business > TV Advertising vs Online Advertising

TV Advertising vs Online Advertising

Date post: 27-May-2015
Category:
Upload: jeffox4d
View: 834 times
Download: 7 times
Share this document with a friend
Description:
Created by http://www.koeppeldirect.com/ Knowing where a target demographic is spending their time and attention is one of the primary goals of a marketer. Every year billions of dollars are being spent on TV adverting and online advertising with the objective of increasing sales. However, some mediums are more effective in targeting various demographics than others. This presentation explains the differences between online advertising and TV advertising along with which medium is most effective in reaching various demographics.
12
Created by
Transcript
Page 5: TV Advertising vs Online Advertising
Page 8: TV Advertising vs Online Advertising
Page 10: TV Advertising vs Online Advertising
Page 12: TV Advertising vs Online Advertising

Sourceshttp://blogs.wsj.com/marketbeat/2012/01/23/google-leans-on-rivals-for-revenue/

http://www.emarketer.com/newsroom/index.php/digital-ad-spending-top-37-billion-2012-market-consolidates/

http://see.tritonmedia.com/Media/Default/Documents/2012-06-01-Media-Influence-Survey.pdf

http://blog.nielsen.com/nielsenwire/mediauniverse/

http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/TrendsAdSpendanEffectiveness_Spreads.pdf

http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/Nielsen-Cross-Platform-Report-Q1-2012-final.pdf

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2012/05/Nielsen-Adv-Aud-by-MediaType-Spring-2012.pdf


Recommended