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The most powerful industry to The most powerful industry to control the worldcontrol the world
MEDIA &MEDIA &MILITARYMILITARY
• RADIO
• FILM• INTERNET
• TELEVISION
MEDIAMEDIA
TELEVISIONTELEVISIONSYSTEMSYSTEM
No SYSTEM STRENGTHS LIMITATIONS
1. TX : Terrestrial
• Free to air • Max radius of 120 Km.
• High coverage depending on Tower’s Height
• Should be clear area
and capacity of transmission
• Does not depend on weather • Single channel.
2. Cable • Multi channel – up to 100 – 200 channel. • Quite expensive because of using cable to be transmitted
• Multi functions
• Does not depend on weather • High Maintenance
* No physical distortion/interruption
3. Satellite • Coverage Not limited • High Investment
• High Penetration, it is not interrupted by high rise building or mountain
• Easily interrupted by weather
• Multi channels ( digital ). • Needs Parabola.
Studio TV
Comm. Tower
Satellite dish
Satellite
Shopping centre
Satellite dish
Shopping centre
Public house
Satellite
TX Tower
TV
TV CABLE
TELEVISIONTELEVISIONSYSTEMSYSTEM
TYPES OFTYPES OFTELEVISION INDUSTRYTELEVISION INDUSTRY
Government
Television
Private
Television
Cable
Television
Investment APBN Private Private
Operational Cost APBN / APBD/ limited advertisement
Advertisement Monthly Fees / limited advertisement
Reports to Government B.O.D B.O.D
Contents Tends to follow government’s needs
Based on market’s needs
Based on market’s needs
Management Bureaucratic/ Professional
Professional / Competitive
Professional / Competitive
LIST OF NATIONALLIST OF NATIONAL
NATIONAL TELEVISION
SHAREHOLDERMAIN
SPONSORSON AIR
TRANSTV Para Group 100% Chairul Tanjung 2001
TRANS|7Para Group
Kompas Gramedia Group
55%
45%
Chairul Tanjung
Jakob Oetama2001
RCTI MNC Group 100% Hary Tanoesoedibjo 1989
TPI MNC Group 75% Hary Tanoesoedibjo 1991
GLOBAL TV MNC Group 100% Hary Tanoesoedibjo 2002
SCTVPT Abhimata Mediatama Nothern Trust Company S/A
Public
79%
8%
13%
Sariaadmatdja brothers
Singleton Group1990
INDOSIAR
PT TDM Asset Manajemen
PT Prima Visualindo
Bank Julius Baer Ltd
Public
29%
27%
8%
36%
Salim Group 1995
ANTVBakrie Group
Star Group
80%
20%
Bakrie Family
Rupert Murdoch1993
TVONE Bakrie Group 100% Bakrie Family 2002
METRO Media Indonesia 100% Surya Paloh 2002
TVRIMinistry of State Owned Enterprise
100% Govt. Indonesia 1962
TELEVISIONTELEVISION
LIST OF PAY TV IN LIST OF PAY TV IN INDONESIAINDONESIA
PAY – TV Providers
Shareholders
IndovisionGlobal
Mediacom
First Media (Kabelvision)
Lippo Group
Telkomvision Telkom
Iglo TV Indosat
Astro TV Foreign
COMPETITIONCOMPETITION
• Program Content & Creativity• Audio Video Quality• Technology• Coverage Area• Artist• Rate card
TRANSFORMATION OFTRANSFORMATION OFIDEALISM INTO IDEALISM INTO BUSINESS STRATEGYBUSINESS STRATEGY
DEMOCRACY
CONSTITUTION
RELIGION
MORAL VALUES
NATIONALISM BROADCAST LAWCODE OF ETHICPUBLIC OPINION
PROFIT
MARKET DRIVEN
COMPETITIONS
RATINGS
In order to give idealism for the nation, we have to firstly survive in this industry.
In order to give good & effective idealism we have to gain great number of share & rating.
TRANSFORMATION OFTRANSFORMATION OFIDEALISM INTO IDEALISM INTO BUSINESS STRATEGYBUSINESS STRATEGY
TELEVISION INDUSTRY AS TELEVISION INDUSTRY AS A CREATIVITY INDUSTRY A CREATIVITY INDUSTRY
• Creativity must have selling point
• Creative have no limitation (Theory of 7 musical notes)
HOWHOW THE CREATIVES THE CREATIVES WORK??WORK??
HOW MANY SONGS CREATED BY 7 NOTES ??HOW MANY SONGS CREATED BY 7 NOTES ??
HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER
HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER
BUT,BUT, CREATIVE MUST MEASUREABLE!!
CREATIVE MUST MEASUREABLE!!
WHATWHAT IS THE DEFINITION OFIS THE DEFINITION OF
TVR (Rating)“A Percentage of Audience over the population or target population, defined by a certain period of time (minimum by 1 minute=watching minium 17 second continously)“
TVS (Share)“The percentage of the total available audience. The addition of the stations always equal 100 %“
RATING & SHARE?RATING & SHARE?
WHATWHAT IS THE DEFINITION OFIS THE DEFINITION OFRATING & SHARE?RATING & SHARE?
1% Rating = ± 426.456 penonton
Sumber data: AGB Nielsen Indonesia
WHATWHAT IS THE DEFINITION OFIS THE DEFINITION OFRATING & SHARE?RATING & SHARE?
YEAR 2008
Quintiles
Definition* %
A Rp. 2,000,000 and above 9%
A1 Rp. 3,000,001 and above
3%
A2 Rp. 2,000,001 - 3,000,00
6%
B Rp. 1,500,001 - 2,000,000 10%
C Rp. 700,001 – 1,500,001
46%
C1 Rp. 1,000,001 - 1,500,000
20%
C2 Rp. 700,001 - 1,000,000
26%
D Rp. 500,001 - 700,000 19%
E Rp. 500,000 and below 16%
Source: Nielsen Media Research
*) Monthly household purchase of basic goods (such as: basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly).
PRODUCTION
PRODUCTION
TELEVISITELEVISI
Produksi dalam televisi adalah suatu proses dimana sebuah ide itu dapat ditransfer ke dalam tayangan televisi. Tahapan produksi ada 3 tahap yaitu:
1. Pra Produksi
2. Produksi
3. Paska Produksi
• Pra Produksi
Dalam proses pra produksi dilakukan beberapa production meeting atau bisa juga disebut proses brainstorming yang kemudian tertuang dalam 3 bagian,secara:
1. Kreatif
2. Teknis
3. Administrasi
• Kreatif
- Proposal : Judul,tujuan,target penonton,format acara dsb
- Konsep
- Naskah
- Rundown
- Script
• Teknis
- Jadwal Shooting
- Alat – alat yang digunakan : Jumlah kamera,Lighting,Audio,Broadcast equipment dll.
- Lokasi : Studio atau luar studio
- Man Power : Producer,PA,Creative,Director,Camera Person,Lighting Person,Audio dll.
- Taping/Live
• Administrasi
- Perencanaan Budget
Biaya-biaya yang berhubungan dengan proses produksi seperti: Artis,set dan properti,makanan,kaset,biaya crew,studio,rental alat dsb.
• Tahapan produksi adalah dimana segala sesuatu yang dipersiapkan dalam pra produksi di eksekusi dalam sebuah tayangan.
• Dalam tahap ini termasuk rehearsal yang dapat dibagi 2,yaitu: Table reading atau dry rehearsal
• Table reading atau Dry RehearsalPara artis bersama crew produksi duduk bersama/ berdiskusi untuk membaca script acara.
• Dress RehearsalPara artis telah berpenampilan seperti pertunjukkan sesungguhnya dan seluruh crew produksi yang bertugas melakukan tugasnya layaknya pertunjukkan sesungguhnya.
• ShootingProses produksi di eksekusi menjadi sebuah tayangan.
• Didalam paska produksi hal yang dilakukan adalah merapihkan alat-alat yang dipergunakan, pembongkaran set, penyelesaian masalah pembayaran dan evaluasi program.
• Hal yang paling penting dalam paska produksi adalah proses editing dimana program yang telah dieksekusi disempurnakan kembali agar layak ditayangkan.
• Khusus untuk program Live/Siaran langsung proses ini dilakukan pada saat tahap Pra Produksi.
OVERVIEW -OVERVIEW -
Established under the name of PT Televisi Transformasi Indonesia based on Notarial Deed no.3 dated 23 December 1998.
Obtained broadcast license in 1998 and started commercial operation in 2001.
TRANSTV programmes adopt general entertaiment concept for all ages.
Most of its programmes are non drama (movies, variety show, infotaiment, comedy etc) and are produce inhouse targeting ABC market segments.
In less than 5 years of operation TRANSTV has proven its capability and is recognized as one of the leading TV station in Indonesia.
TRANSTV also has received numerous award within the country and the region for its innovative and high quality programming.
TRANSTVTRANSTV
OVERVIEWOVERVIEW
Established under the name of PT Duta Visual Nusantara based on Notarial Deed no.58 dated 23 April1999.
Obtained broadcast license in 2000 and started commercial operation in 2001.
Originally broadcast as “TV7” under the ownership of the Kompas Gramedia Group (KGG).
TRANSTV & TV7 entered into a strategic partnership on 5 August 2006.
In the same year, TV7 was re-launched as TRANS│7. TRANS│7 financial performance has improved significantly
after being acquired and has generated positive earnings. TRANS│7 programmes provide general entertaiment, sport
and informations. Mainly targeting the ABC market segments.
TRANS│7TRANS│7
TRANSTV & TV7 obtained broadcast licences
JOURNEY HIGHLIGHTJOURNEY HIGHLIGHT
19981998
20012001 TRANSTV & TV7 first went on air
20022002
TRANSTV started full day broadcasts, 18 hours on weekdays and 22 hours on weekend
TRANSTV – first programmes in the top 20 programmes. TRANSTV – fifth ranked audience share in primetime rating
20032003 TRANSTV awarded best television award by Cakram Magazine
20042004
TRANSTV won Asian TV award for best reality programme (Dunia Lain) and second best music performance (Diva dangdut)
JOURNEY HIGHLIGHTJOURNEY HIGHLIGHT
20052005 TRANSTV obtained ISO 9001 – 2000 (revenue cycle and In-
house production)
20062006
TRANSTV obtained ISO 9001 – 2000 (procurement, HR, General Services, and Programming) TRANSTV ranked top three among TV stations in Indonesia). Trans Corpora acquired interest in TV7 in August Re-launching of TV7 as TRANS│7
20072007
Transtv obtained ISO 9001 – 2000 (On Air Promotion, Marketing PR, IT, and Corpora Legal). Best National TV award (TRANSTV) from Cakram Magazine. TRANSTV obtained ISAS BC 9001 : 2003 for broadcast management (first time in the world).
20082008
TRANSTV obtained second ranked number of programmes in Top 100 programmes chart among TV programmes in Indonesia (75% is Inhouse Programmes).
Led by top quality management team in the industry, which has achieve significant success. Clear chain of commands.
Key Competitive AdvantagesKey Competitive Advantages
LeadershipLeadership
Good Governance, Strong and Solid Management, Discipline, Pleasant and Friendly Working Environment, High Quality, High Image, Esprit de corps, TEAM WORK
High Performance CultureHigh Performance Culture
Ongoing trendsetter market
InnovativeInnovative
The industry leader in in house programming almost 90% of local programming is produce in house.
In house productionIn house production
Ability to reduce reliance on third party programs suppliers (production houses) as well as flexibility to produce various types of programs.
Controllable cost of programmingControllable cost of programming
Both stations demonstrate stable performance and tend to be improve.
Steady PerformanceSteady Performance
Very strong presence nationwide and the leader in AB Social Economic Segments.
Key Competitive AdvantagesKey Competitive Advantages
Clear Market SegmentClear Market Segment
Equipped with latest available infrastructure, modern studios, and wide range of transmitter across Indonesia (TRANSTV 31 transmitters, TRANS│7 26 Transmitters)
Good FacilitiesGood Facilities
1. Leading Market Positioning and Successful Branding
Competitive StrengthsCompetitive Strengths
Leading position in the industry.
High CPRP
TRANSTV is average ranked second position in SES AB market and fourth in overall market. TRANS│7 is ranked in the fifth position in SES AB market and sixth in overall market. Both TRANSTV & TRANS│7 are associated with image of trendsetter, high lifestyle & quality.
Both stations are able to attract high CPRP (Cost per Rating Point) due to successful company and program branding targeted to advertisers.
The key success factors are in: strong branding, competitive and attractive sales package, solid sales & marketing team.
0.1
1.2
1.7 1.7 1.8
2.7
1.9
0
0.5
1
1.5
2
2.5
3
Tahun2001
Tahun2002
Tahun2003
Tahun2004
Tahun2005
Tahun2006
Tahun2007
Rating pertahun
YEARLY TVR PERFORMANCE OF YEARLY TVR PERFORMANCE OF TRANSTV 2001 - 2007TRANSTV 2001 - 2007
0.4
8.8
11.7 11.810.9
16.6
13.1
0
2
4
6
8
10
12
14
16
18
Tahun2001
Tahun2002
Tahun2003
Tahun2004
Tahun2005
Tahun2006
Tahun2007
Share pertahun
YEARLY TVS PERFORMANCE OF YEARLY TVS PERFORMANCE OF TRANSTV 2001 - 2007TRANSTV 2001 - 2007
10.9
1
-0.1
0.1
0.3
0.5
0.7
0.9
1.1
1.3
1.5
Tahun 2005 Tahun 2006 Tahun 2007
Rating pertahun
YEARLY TVR PERFORMANCE OF YEARLY TVR PERFORMANCE OF TRANSTRANS7 2005 - 20077 2005 - 2007
6.4
6.2
6.9
5.8
6
6.2
6.4
6.6
6.8
7
Tahun 2005 Tahun 2006 Tahun 2007
Share pertahun
YEARLY TVS PERFORMANCE OF YEARLY TVS PERFORMANCE OF TRANSTRANS7 2005 - 20077 2005 - 2007
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
0731
0733
0735
0737
0739
0741
0743
0745
0747
0749
0751
0801
0803
0805
0807
0809
0811
0813
0815
0817
0819
0821
0823
0825
0827
0829
0831
0833
0835
RCTI IVM SCTV TRANS TPI TRANS7 ANTV METRO GTV TVONE TVRI1
Source : AGB – NMR Note : Based on data in 10 cities
PT. TELEVISI TRANSFORMASI INDONESIAQUANTITATIVE RESEARCH, R & D DEPT. PROGRAMMING DIV.
Audience Rating Trends Week 0731-0835
0.8
1.8
1.1
2.0
0.7
0.2
1.9
0.5
1.7
0.6
0.1
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
20.0
22.0
24.0
26.0
28.0
wk
0731
wk
0733
wk
0735
wk
0737
wk
0739
wk
0741
wk
0743
wk
0745
wk
0747
wk
0749
wk
0751
wk
0801
wk
0803
wk
0805
wk
0807
wk
0809
wk
0811
wk
0813
wk
0815
wk
0817
wk
0819
wk
0821
wk
0823
wk
0825
wk
0827
wk
0829
wk
0831
wk
0833
wk
0835
RCTI IVM SCTV TRANS TPI TRANS7 ANTV METRO GTV TVONE TVRI1 Poly. (TRANS) Poly. (TRANS7)Source : AGB – NMR
PT. TELEVISI TRANSFORMASI INDONESIAQUANTITATIVE RESEARCH, R & D DEPT, PROGRAMMING DIV.
Audience Share Trends Week 0731-0835
Note : Based on data in 10 cities
16.9
1.01.7
15.0
6.7
14.9
5.5
16.1
5.5
9.0
4.0
2. Leading human resources
Competitive StrengthsCompetitive Strengths
Experience management team
Innovative and active workforce
Continuous employee development program Top Quality management team in the industry, which has to date achieved significant success
Over 67% of employees are under 30 years of age and almost 90% under 35 years old. Highly energetic and innovative corporate culture. Fresh graduate recruitment every year.
Industry and skills training program Executive MBA program (in cooperation with Asian Institute of Management).
Workforce Mix by Age Group
TRANSTVTRANSTV
<25, 31.0
36 - 40, 8.0
> 40, 4.031 - 35, 17.0
26 - 30, 40.0
TRANSTRANS77
<25, 20.0
36 - 40, 8.0
> 40, 5.031 - 35, 21.0
26 - 30, 46.0
3. Leading in house programming & production capability.
Competitive StrengthsCompetitive Strengths
Trans Media is the industry leader in in-house programming. Almost 90% of local programming are produced in-house. This strong in-house production capability creates:
TRANSTV is also the pioneer and the leading Indonesian movie channel with:
Reduces reliance on third party program suppliers (production houses). Flexibility in producing various types of programming. Better control over production cost and program supply.
Great number inventory of blockbuster movies. Secured supply agreement with global major movie producers, such as Universal, Sony Pictures, and Warner Bros.
In House, 89.0
Purchase, 11.0
Programming Composition
Local ProgrammingLocal Programming All ProgrammingAll Programming
In House, 68.0
Purchase, 32.0
No Local Foreign
1
2
3
4
5
6
7
8
9
10
GMM Films Indonesia
Indika Cipta Media
Bintang Advis Multivedia
Broadcast Design
Multivision
Rapi Film
Teguh Bakti Mandiri
Menara Media Sakti
Multivista Films
MD Entertaiment
Warner Bros
Universal Pictures
Columbia Tristar
Fremantle Media
World Sport Groups
United Champ Assets
Continental Films
TV3 Malaysia
Dorna
Metropolis Television
External Program Suppliers for Trans TV and Trans7
FESTIVAL FILM INDONESIA“Hitam Putih”Category as Documenter for Special Jury Prize
“Surat Sahabat”Award from Minister Culture & TourismKPAI Children Program 2007
CAKRAM 2007Category The Best Television
MAJELIS ULAMA INDONESIAAnugrah Syiar Ramadhan 1423 H Category as Siaran Pendukung Suasana Ramadhan Terpuji
MAGAZINE “WARTA EKONOMI”The Most Popular Company to work- with Among twenty Big Companies In Indonesia
PANASONIC AWARD 2005, 2006 & 2007“Ceriwis”Category as Talk Show
PANASONIC AWARD 2006 & 2007“Extravaganza”Category as Comedy
AWARDSAWARDSASIAN TELEVISION AWARD
1. Best Reality Program
Dunia Lain - Lawang Sewu
2. 2nd Best Music Programme
Diva Dangdut Nirwana.
FOR ALL NATION (FAN) CAMPUS
“Media Elektronik Peduli Narkoba”
CAKRAM 2003Category as “New Media Potential”
MAJELIS ULAMA INDONESIA
Anugrah Syiar Ramadhan 1424HCategory as “ Siaran Menjelang Buka Puasa”
IPMG Journalism Award 2007“Reportase Investigasi”Category as Investigation Report
AWARDSAWARDSPanasonic Award 2007
Favorite Children Program
“Bocah Petualang”
Cultural Award 2007
Ministry of Culture & Tourism for Best Children
“Bocah Petualang”
Panasonic Award 2007
Favorite Sport Magazine
“Highlight Liga Inggris”
TRANS TV DAN TRANS 7 TRANS TV DAN TRANS 7 BUKAN HANYA TELEVISI MASA BUKAN HANYA TELEVISI MASA
DEPAN INDONESIADEPAN INDONESIA
TRANS TV DAN TRANS 7 TRANS TV DAN TRANS 7 ADALAH MASA DEPAN ADALAH MASA DEPAN
INDONESIAINDONESIA