TV Goes Mobile Richard Sharp

1 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005

TV Goes Mobile

Richard SharpVice PresidentRich MediaMultimedia


TV – The Most Popular Media

2 BN viewers and still growing

“Did you watch ……………?”

Digital lives are no longer 9 to 5

Connectivity, mobility and TV


Consumer response to Mobile TV

•Positive response from 500 trialists in Finland Pilot (May 2005) using mobile TV devices with live services

–58% thought the concept of mobile TV was interesting–41% claimed they would buy future mobile TV services–50% found 10 euro to be acceptable monthly fee


Anticipated Viewing BehaviourSparetime - “Use spare time to watch a bit of TV”Trains, planes, buses, waiting, traveling

Must See- “I don’t want to miss my favorite show”Use device to keep up to date wherever you are

Catch up - “I have to see that breaking news right now ‘’

Use device to watch key moments unfold

Quick escape - “I need a break - is there anything good on ”

Use device to entertain during spontaneous breaks

Background - “I like a bit of MTV when I’m working”Used as background at work or at home



DVB-H is the Preferred Technology

• Open standard – ETSI – Wide input, innovation, competition = customer and

consumer benefit• Global support – DVB

– 260+ broadcasters, manufacturers, network operators• Cost effective content delivery

– In Theory – Up to 23Mbit/s over 6MHz – In use – one example - 27 channels over 8MHz at 300

kbps• Extended battery life due to time slicing

– Over 4 hours watch time with 1500mAh battery• Flexibility for mobile broadcast networks

– SFN or MFN , DVB-T compatibility


0

10

20

30

40

50

60

70

80

2005 2006 2007 2008 2009 2010

Mill

ions

DVB-HT-DMBS-DMBISDB-TAnalogue

DVB-H is the Preferred Technology

Source: Informa, May 2005


DVB-H Worldwide

Mobile Broadcast networkMobile Broadcast networkMobile TVchannelsMobile TVchannels

MobileTerminalMobile

Terminal

Cellular networkCellular network

http://www.swisscom.com/sbc/content/index_DE.html

http://www.crowncastle.com/index.shtml

http://telstra.com/?tR=1

http://www.mmo2.com/index.asp

http://www.abertis.com/ing/index.htm

http://www.telefonica.com/

http://www.movistar.es/


Mobile Broadcast Solution 3.0

Broadcast

Network

Broadcast

Network

CellularNetworkCellularNetwork

Open Air Interface

ContentESGContent

Interaction

BroadcastService

Manager

BroadcastAccount Manager

Bro

ad

cast

Enca

psu

lato

r

Nokia Mobile Broadcast Solution 3.0


TV goes Mobile with the Nokia N92• Watch up to 4 hours TV

• Large 2.8’’anti glare screen with 16 million colours

• One Key TV access• 30 second replay, 30 minute recording• Always up to date Electronic Service

Guide Dedicated 4-in-1 media keys • Full Nokia Nseries feature set

– Music player, FM radio & Visual Radio

– 2 MP camera


Business System

ContentProvisioning

ContentAggregation

DVB-HService

Operation

BroadcastNetwork

Operation

CellularService

Operation

CellularNetwork

Operation

e-CommerceService

Provisioning

E-Cmmerce

Content rights

Billing & Helpdesk

<10 million € 1-x00 million €

<10million €

BroadcastService

Manager

BroadcastService

Manager

Consumer


Case FinPilot

ContentProvisioning

ContentAggregation

DVB-HService

Operation

BroadcastNetwork

OperationConsumer

CellularService

Provisioning

CellularNetwork

Operation

e-CommerceService

Provisioning


Nokia NSeries : Watch New

• Broadcast TV with DVB-H technology

• Streaming video with 3G or WLAN

• Video to-go:download video from PC


Summary

• Nokia N92, the first in a range of DVB-H capable devices

• Nokia’s Mobile Broadcast Solution enables multi vendor interoperability

• Commercial launches announced in Italy and Malaysia for 2006

• Finland january 2006 : Public inquiry for a Mobile TV licence

• DVB-H will become a standard multimedia feature

• New business opportunities for all industry players

• TV is going mobile!


Thank YouQuestions?

www.nokia.com/mobiletv

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