AFA ADSCHOOL Subject name: TV Production Pre-requisites: Minimum 1 year relevant industry experience or Less than 1 year + completion of AFA AdSchool Foundation Audience: Advertising Agency Creatives, Account Managers/Directors, Brand or Product Managers and Production Assistants Semester: 2006 General Description The course takes students through the stages of production and demonstrates ways of maintaining the creative idea in a cost- effective manner. There is an in-depth look at the quoting process; pre production areas of casting, location surveys, art department and set design; the “Shoot” with film crew, equipment and filming techniques; and an overview of the ever-changing post production process including an understanding of visual post effects and design. After completion of the course, students will gain an understanding of the problem areas and will give consideration to the various areas of cost control throughout the production process. Course Objectives To provide students with a “working knowledge” of production, processes, procedures, terminology and supplier capabilities in commercial production for television, radio and cinema, so that they can: ã AFA AdSchool – TV Production
Transcript
AFA ADSCHOOL
Subject name: TV Production
Pre-requisites: Minimum 1 year relevant industry experience or Less than 1 year + completion of AFA AdSchool Foundation
Audience: Advertising Agency Creatives, Account Managers/Directors, Brand or Product Managers and Production Assistants
Semester: 2006
General Description
The course takes students through the stages of production and demonstrates ways of maintaining the creative idea in a cost-effective manner.
There is an in-depth look at the quoting process; pre production areas of casting, location surveys, art department and set design; the “Shoot” with film crew, equipment and filming techniques; and an overview of the ever-changing post production process including an understanding of visual post effects and design.
After completion of the course, students will gain an understanding of the problem areas and will give consideration to the various areas of cost control throughout the production process.
Course ObjectivesTo provide students with a “working knowledge” of production, processes, procedures, terminology and supplier capabilities in commercial production for television, radio and cinema, so that they can:
1. Ensure that the creative idea is maintained throughout all production processes in a cost effective manner.
2. Critically appraise production items submitted to them for comment or approval.3. Provide valid advice to clients on all production matters.
Course Content
Week 1 IntroductionProduction, from Client to Agency to Production Company to On AirA Fragmented IndustryDeregulationGlossary of Terms
ã AFA AdSchool – TV Production
The Script- script cut downs
The StoryboardThe Director’s Shooting Board
Week 2 SchedulingTelevision & Radio ProductionChoice of DirectorChoice of Production CompanyThe Director’s TreatmentTape: Film: DigitalEquipment AlternativesStudio: Location
Week 3 The Production QuotationQuotation Breakdown
- to Agency- to Client
Quotation LetterStandard Industry AgreementTerms of BusinessWeather ContingencyAssignment issued (Due Week 8)
Week 4 Pre productionAll actions leading up to a shoot:Crew Labour
- Standard Shooting day- Overtime & Penalties- Travel & other allowances
Crew Booking AgentBooking Crew
- Pencil Hold to Confirmation- Guidelines for Booking Crew
Casting- Casting Directors- Casting Agents- The Actor/the Model
Actors Equity- Standard Performance Agreement - Offshore Cast Agreement
Extras/Featured ExtrasPre production CrewLocation
- The Location Scout- Location Surveys- Permits, Permission and Preparation- Contracting the Location
Production Designer
ã AFA AdSchool – TV Production
Art Director/Stylist/PropsWardrobe
Week 5 The ProductionThe Call sheetPre Production Meetings
- Attendance- The Agenda
Production - All actions during the actual shoot:- The Shoot- The Crew
- Production Departments- Roles and Responsibilities
- Studio/Location Set-up- The Equipment- Film Stocks and Processing- Wrap
- Shoot Report
Week 6 Site Visit: The Film LaboratoryThe introduction of Digital TelevisionGuest : Director of Photography
Week 7 Site Visit: Post Production Facility/Special Effects CompanyPost Production - All action following the shoot:
- Flow chart to On Air material- Film Shoot: Videotape Shoot: Digital shoot- Colour Grading- Editing Techniques- Film Editing- Digital Special Effects- Animation- Graphics and Supers- Post Production for Cinema
Assignment Due (from Week 3)
Week 8 Audio ProductionVoice over selectionPerformance DirectionMusic
- Existing Music track- Licensing and Copyright- Library Music- Original Music
Sound Effects- Original recordings- Library sounds
Recording and Mixing
ã AFA AdSchool – TV Production
Assignment Feedback
Week 9 MasteringMastering - vision and audioMaterial for BroadcastCAD (Commercials Acceptance Division)
- Procedures- Material Classification
TV Broadcasting SystemsStock Footage – selection, usage & contractingCopyright
Week 10 Cost Control and Problem Areas- Saving dollars without compromising the production- Prioritising the elements of a production- Revisiting – scheduling, choice of Director/crew, briefing meetings, post production choices, etc
Production Roles and ResponsibilitiesResearch and ProductionScam adsAward ShowsMaintaining Creativity in Production
Week 11 Exam
Teaching and Learning Strategies:
The course consists of lecturers and visits to production facilities such as Post Production, Special Effects and Design companies, Sound Recording Studios, the Film Laboratory and others. Industry experts will provide an in-depth look at session topics both onsite visits and the in class workshops.
Assessments:
Assessment Item 1: AssignmentAssessment Value: 50%Due Date: The Assignment is given in Week 3 and returned in Week 8
with feedback provided in class.
You will be given a Television Commercial Script and asked to1. Write a Director’s Treatment – considering visual reference, examples and
include desired post production treatment2. What style of Directorial talent would be required ? What would you be looking
for also in selecting the Production Company for this script ?Give reasons for your choices
3. What are the main crew requirements and considerations for this production ? Give explanations and reasons for these production considerations
ã AFA AdSchool – TV Production
Assessment Evaluation CriteriaStudents will be assessed on their overall understanding of the production process as demonstrated by:
- the overall production process – from selecting a Director/Production Company to delivering the desired production – demonstrated also with the use of correct production terminology (1/3 mark)
- the designation of roles and responsibilities of personnel (1/3 mark)- the reference made to equipment; film equipment and post production (1/3
mark)
The responses can be in point form except for the Director’s Treatment which should be ¾ page to page & half of written notes, with visual reference.
Assessment Item 2: Class Participation Assessment Value: 10%Due Date: Weeks 1 to 10 Inclusive
Students are required to contribute to class activities, debates, discussions, as indicated by the lecturer.
Assessment Item 3: ExamAssessment Value : 40%Due Date: Week 11
The final exam provides students with ten compulsory questions. Each question is worth a maximum of 4 marks. Answers are marked based on the student’s ability to demonstrate an overall understanding of the production process and the accurate use of terms and job roles.Grading
The outcome is pass or fail.
Pass: All assessment tasks must be completed and submitted and a satisfactory level overall must be achieved to pass
Fail: Less than 50% of the assessment areas. Unsatisfactory performance in one or more objectives of the course as contained within the assessment items.
Students must attend a minimum of seven lectures and notify the lecturer of any absences
Minimum Course Requirements
Students are required to attend a minimum of 7 out of 10 classes plus the exam. The assignment is to be handed in on the due date in class.Recommended Texts:
Clark, B. & Spohr, S. 1998, Guide to postproduction for TV and film: managing the process, Focal Press, Boston.
ã AFA AdSchool – TV Production
McGrath, D. 2001, Editing & post-production, RotoVision, Crans-Près-Céligny, Hove.
Ohanian, T. 1998, Digital nonlinear editing: editing film and video on the desktop, Focal Press, Boston.
White, H. 1994, How to produce effective TV commercials, NTC Business Books, Lincolnwood, Ill.
Available through Amazon.com:
Millerson, Gerald, April 14, 1993, Effective TV Production (Media Manuals)
Millerson, Gerald, Television Production, Thirteen Edition
Young, David, November 21, 2002, A Manager's Guide to Creative Cost Cutting
