10
TV VIEWING ON INTERNET MAY/2014 NIELSEN AUDIENCE MEASUREMENT 9 TH OCTOBER, 2014
TV VIEWING ON INTERNET MAY/2014
NIELSEN AUDIENCE MEASUREMENT
9TH OCTOBER, 2014
Co
pyr
igh
t ©
2012
Th
e N
iels
en C
om
pan
y. C
on
fid
enti
al a
nd
pro
pri
etar
y.
2
9,4 M All individuals
4+ individuals
9,3 M
9 M 4+ individuals living in TV households
77%
52%
42%
13%
8%
6%
Internet
PC
laptop
tablet
smart TV
TV with Internet connection
The household has … Among 4+ individuals living in TV households
97% of households possess TV set, and 9 027 531 at least 4 individuals live in TV households
THE HUNGARIAN POPULATION’S DISTRIBUTION AND EQUIPMENT
35% of 4+
individuals living in TV HHs possess
smartphone
© Nielsen Közönségmérés
Co
pyr
igh
t ©
2012
Th
e N
iels
en C
om
pan
y. C
on
fid
enti
al a
nd
pro
pri
etar
y.
3
INTERNET USAGE AND VIEWING TV CONTENTS ON INTERNET
64% Use Internet at home
77% With Internet access at
home
28% Watch films, series or TV programs on
Internet too
16% Watch live or
archive programs of Hungarian
channels on Internet too
77% of 4+ individuals living in TV household have Internet access, and 16% watch Hungarian TV programs on Internet too.
4+ individuals living in TV households…
© Nielsen Közönségmérés
Co
pyr
igh
t ©
2012
Th
e N
iels
en C
om
pan
y. C
on
fid
enti
al a
nd
pro
pri
etar
y.
4
16%
9%
8%
2%
1%
any device
on PC
on laptop
on smartphone
on tablet
DEVICE FOR TV VIEWING ON INTERNET
PC and laptop are the most frequently used devices for watching TV on Internet among 4+ individuals living in TV households.
73%
34%
22%
on thechannel'swebsite
on otherwebsites
viaapplication
Individuals watch Hungarian TV programs on Internet…
Internet TV viewers: regular viewers of Hungarian TV channels’ live or archive programs on the Internet (1 459 684 individuals)
Watch Hungarian TV programs on Internet…
© Nielsen Közönségmérés
Co
pyr
igh
t ©
2012
Th
e N
iels
en C
om
pan
y. C
on
fid
enti
al a
nd
pro
pri
etar
y.
5
FREQUENCY OF TV CONTENT CONSUMPTION ON INTERNET
84%
4% 7%
5%
1%
Never
Less often than once a month
1-2 times a month
1-2 times a week
Daily
6% of 4+ individuals living in TV households at least once a week watch TV programs on Internet too.
© Nielsen Közönségmérés
Co
pyr
igh
t ©
2012
Th
e N
iels
en C
om
pan
y. C
on
fid
enti
al a
nd
pro
pri
etar
y.
6
3%
10%
26%
23%
18%
13%
7% 60+ years
50-59 years
40-49 years
30-39 years
18-29 years
12-17 years
0-11 years
DISTRIBUTION OF INTERNET TV VIEWERS
By Age
Half of the Internet TV viewers are between the age of 18-39, females are in majority, and 60% have secondary or high education.
44%
56% Female
Male
By Gender
21%
19%
35%
26% Higheducation
Secondaryschool
Industrial
Primary orless
By Education
Internet TV viewers: regular viewers of Hungarian TV channels’ live or archive programs on the Internet (1 459 684 individuals) © Nielsen Közönségmérés
Co
pyr
igh
t ©
2012
Th
e N
iels
en C
om
pan
y. C
on
fid
enti
al a
nd
pro
pri
etar
y.
7
54%
41%
36%
35%
31%
28%
15%
Talent show, quiz
News
Soap opera
TV show
Reality show
Sports
Other programs
CONTENT OF INTERNET TV VIEWING
TV contents consumed on Internet are strongly determined by the most successful TV formats of the specified period.
Consumption of Hungarian TV contents on Internet (by frequency of mention)
Internet TV viewers: regular viewers of Hungarian TV channels’ live or archive programs on the Internet (1 459 684 individuals) © Nielsen Közönségmérés
Co
pyr
igh
t ©
2012
Th
e N
iels
en C
om
pan
y. C
on
fid
enti
al a
nd
pro
pri
etar
y.
8
63% 11%
25%
No Internet in the household
Internet - Yes, but do not watch films, series or TVprograms on it
Regularly watch films, series or TV programs onInternet
INDIVIDUALS WITHOUT TV SET
Internet access and content consumption of 4+ individuals living in households without TV set
3% of 4+ population live in households with no TV sets, only every 3rd of them have Internet access and 25% watch TV content on it.
Only
3% of 4+ individuals live in households with no TV
sets.
4+ individuals having no TV set in the household: 294 134 ind. © Nielsen Közönségmérés
Co
pyr
igh
t ©
2012
Th
e N
iels
en C
om
pan
y. C
on
fid
enti
al a
nd
pro
pri
etar
y.
9
NOTES:
The aim of Nielsen Audience Measurement’s first ’TV Plus’ survey is to map the multi-screen media consumption in Hungary. Survey of May/2014 provide an overview of the tools, frequency and content of online TV viewing and an overall profile of the audience, as well. Methodology: Standard questionnaire survey of national household sample that is representative on regions and settlement sizes Period of data polling: 30/April – 7/June/2014 Sample size: 4895 individuals of 2014 households Weighting: Results were weighted to data of Census 2011 by gender, age, education, household size, type of settlement and statistical region Data are presented on 9 027 531 4+ individuals living in TV households.
About Nielsen Audience Measurement
Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience
measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the
media agencies, advertisers and television channels, based on an independent and transparent measurement
system. The independence, professional reliability and credibility of our audience measurement system have
been confirmed by various independent audits.
About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market
positions in marketing and consumer information, television and other media measurement, online
intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
For more information please visit our websites :
www.nielsenkozonsegmeres.hu
www.nielsen.com
www.hu.nielsen.com
Contact:
Nielsen Közönségmérés Kft.
H -1146 Budapest, Hermina út 57-59.
Phone: 461-7050, Fax: 461-7051
e-mail: [email protected]
internet: www.nielsenkozonsegmeres.hu
