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TV Viewing Trends Ottawa-Gatineau EM – Diary Source: BBM Canada Diary Total Tuning
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TV Viewing TrendsOttawa-Gatineau EM – Diary
Source: BBM Canada Diary Total Tuning
ROS M-Su 6a-2aOttawa-Gatineau EM– Diary
Source: BBM Canada Diary Total Tuning
Weekly Reach % – A18+Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
94.6
95.3
95.9
94.0
95.195.2
95.7
94.294.4
94.2
93.5
2006 2007 2008 2009 2010 2011
AQH (000) – A18+Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
172.8
167.5
177.2
165.4
171.3168.8
172.1
175.6
170.1 170.9
186.4
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18+Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
22.221.1
22.420.921.6
20.721.2 21.220.5 20.7
22.5
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-49Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
92.8
93.6
94.6
91.7
92.8
93.4
94.1
91.6
92.8
91.5
90.4
2006 2007 2008 2009 2010 2011
AQH (000) – A18-49Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
82.781.8
82.3
75.975.3
76.276.5
74.674.3
70.8
78
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-49Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
17.1 16.817.016.015.8 15.816.0
15.415.3 14.9
16.3
2006 2007 2008 2009 2010 2011
Weekly Reach % – A25-54Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
95.7 95.7
96.8
94.5
96.1
95.6
96.7
95.0
93.9
94.3
93.3
2006 2007 2008 2009 2010 2011
AQH (000) – A25-54Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
92.2
89.2
91.6
84.685.7
84.183.5
86.5
83.9
79.1
87.2
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A25-54Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
19.618.819.3
18.218.818.018.1 18.4
17.3 17.5
19.2
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-34Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
88.8 91.090.888.188.9 90.490.4
86.991.1
88.184.5
2006 2007 2008 2009 2010 2011
AQH (000) – A18-34Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
33.734.0
33.7
31.3
29.3
31.130.7
32.8
29.930.1
31.3
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-34Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
14.515.2
14.613.7
12.713.113.2 13.613.4
12.612.9
2006 2007 2008 2009 2010 2011
Weekly Reach % – A35-54Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
96.5
95.9
98.1
95.4
97.1
96.5
97.9
96.3
94.9
95.6
96.8
2006 2007 2008 2009 2010 2011
AQH (000) – A35-54Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
65.9
63.5
66.5
61.3
64.4
62.361.6 61.361.3
58.2
65.4
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A35-54Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
20.6
19.020.3
19.120.2
19.119.2 18.818.1 18.6
20.8
2006 2007 2008 2009 2010 2011
Weekly Reach % – A55+Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
98.8
98.5
97.8
98.598.3
98.1
97.2
98.4
96.5
98.0
97.5
2006 2007 2008 2009 2010 2011
AQH (000) – A55+Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
42.539.4
44.641.6
44.842.1
44.9 46.744.1
47.2
89.72006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A55+Ottawa-Gatineau EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
35.0
31.3
35.5
32.0
34.5
31.432.6 33.0
31.232.2
33
2006 2007 2008 2009 2010 2011
Prime M-SU 7p-11pOttawa-Gatineau EM– Diary
Source: BBM Canada Diary Total Tuning
Weekly Reach % – A18+Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
92.7 92.6
93.6
91.7
91.4
91.9
92.9
91.4
90.8 90.891
2006 2007 2008 2009 2010 2011
AQH (000) – A18+Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
410.6
402.0
413.6
394.0392.0
402.9402.9
409.2
402.1
407.1
428.3
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18+Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
10.610.110.4
10.09.9 9.99.9 9.99.7 9.910.4
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-49Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
90.7 90.291.989.088.4 89.590.4
87.988.1 86.887.3
2006 2007 2008 2009 2010 2011
AQH (000) – A18-49Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
213.1
209.9208.2
193.8
187.1
195.7193.7
191.1
187.6
181.7
196.1
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-49Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
8.8 8.68.68.17.9 8.18.1 7.97.7 7.6
8.2
2006 2007 2008 2009 2010 2011
Weekly Reach % – A25-54Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
94.293.8
94.7
93.0
93.5
92.7
94.7
93.9
91.3
90.5
90.9
2006 2007 2008 2009 2010 2011
AQH (000) – A25-54Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
234.3
228.5231.2
214.1211.4
216.2212.9
215.1
211.2
200.8
217.1
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A25-54Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
10.09.69.7
9.29.3 9.29.2 9.28.7 8.9
9.5
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-34Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
85.9 86.487.284.7
82.484.784.8
80.683.2 81.581
2006 2007 2008 2009 2010 2011
AQH (000) – A18-34Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
85.8 85.584.479.6
73.378.777.6
84.0
71.3
78.479.5
2006 2007 2008 20092010 2011 Series7
Weekly Per Cap Hrs – A18-34Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
7.4 7.67.3
6.9
6.36.76.6
7.06.4 6.56.6
2006 2007 2008 2009 2010 2011
Weekly Reach % – A35-54Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
95.2
93.7
96.1
93.6
94.794.5
96.0
95.4
92.793.0
94.3
2006 2007 2008 2009 2010 2011
AQH (000) – A35-54Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
168.8
163.7
168.2
155.2156.9
160.5
156.8
152.0
157.8
145.7
160
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A35-54Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
11.0
9.810.09.79.8 9.89.8
9.39.3 9.3
10.2
2006 2007 2008 2009 2010 2011
Weekly Reach % – A55+Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
97.5
97.2
96.6 96.6
95.7
96.096.1
96.5
95.1
96.8
96
2006 2007 2008 2009 2010 2011
AQH (000) – A55+Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
85.4 83.091.4 88.089.2 89.191.5
96.992.8100.9
188.8
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A55+Ottawa-Gatineau EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
14.113.2
14.5
13.513.7 13.313.313.7
13.113.813.9
2006 2007 2008 2009 2010 2011
