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TVD - Personal Brands (Drexel U.)

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Building the MOST Important Brand… YOURS Todd Von Deak VP – Membership and Marketing Society of Hospital Medicine Drexel University - CEO Program April 20, 2009
Transcript
Page 1: TVD - Personal Brands (Drexel U.)

Building the MOST Important Brand…YOURS

Todd Von DeakVP – Membership and Marketing

Society of Hospital Medicine

Drexel University - CEO Program

April 20, 2009

Page 2: TVD - Personal Brands (Drexel U.)

Tonight’s Goals

- Understand What a Brand Is- Appreciate Why Your Personal Brand Matters

- Start to Figure Out Your Personal Brand - Begin to Create Your Own Personal Brand Management Plan

Page 3: TVD - Personal Brands (Drexel U.)

A Little Bit About Me…

Page 4: TVD - Personal Brands (Drexel U.)

What is a Brand?

Page 5: TVD - Personal Brands (Drexel U.)

A Brand Is….

What do you think about a product when the product isn’t around to tell you how great it is or what it can do for you…

Page 6: TVD - Personal Brands (Drexel U.)

Does Your Personal Brand Matter?

Page 7: TVD - Personal Brands (Drexel U.)

YES!!!

Page 8: TVD - Personal Brands (Drexel U.)

Who is Defining Your Brand?

Page 9: TVD - Personal Brands (Drexel U.)

If it’s Not You… It’s SOMEONE ELSE…

• Do you finish your work on time?

• Can you solve problems before they become a crisis?

• Are you reliable? Dependable?

• Will you bail me out of a jam?

• How will you help others become better at their jobs? As people?

Think Features + Benefits

Page 10: TVD - Personal Brands (Drexel U.)

What Do You Want Your Brand to Be?

What are you GREAT at?What makes you different?

Where can you make an impact?What can you brag about?

What’s your passion?

And the Big Question…

What do you want to be famous for?

Page 11: TVD - Personal Brands (Drexel U.)

The Clock is Ticking Already…

Page 12: TVD - Personal Brands (Drexel U.)

How are you going to create a Personal Brand…

That Stands Out in a Sea of Resumes???

Page 13: TVD - Personal Brands (Drexel U.)

Your Competitive Advantage…

Page 14: TVD - Personal Brands (Drexel U.)

This Was Fun…Thanks

Questions/Thoughts?

If I can Help:[email protected]


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