Date post: | 31-Jul-2015 |
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Technology |
Upload: | thoughtworks |
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EVOLVING FOR MULTIPLE SCREENSStewart GleadowJonny LeRoy
the future?
or a Segway for your face
B U S I N E S S
C U S T O M E R S
B U S I N E S S
C U S T O M E R S
http://www.flickr.com/photos/bichologo_errante/7881219424/
N A T U R A L R E S P O N S E IS TO HAVE A P U R E L Y SHORT-TERM S T R A T E G Y
ECOSYSTEMEVOLUTIONEMPATHY
http://www.flickr.com/photos/travis_simon/4009899340/
F O L L O W T H E MONEY
LONG-TERM STRATEGIES
BECOME AN ECOSYSTEM PLAYER
http://en.wikipedia.org/wiki/File:Eden_Project_geodesic_domes_panorama.jpg
B U S I N E S S
C U S T O M E R S
What the users see
The Rest
SMALL
STITCH-ABLE S E R V I C E S
S E P A R A T E PRESENTATION A N D L O G I C
CONTENT MANAGEMENT SYSTEMS NEED TO EVOLVETO DEAL WITH MULTIPLE SCREENS
FROM MANY SERVICES
C H O O S E TOOLS THAT PLAY WELL WITH OTHERS
http://www.flickr.com/photos/curtislife/260056423/
FAVOUR OPEN TECHNOLOGIES
with a healthy dose of short-term pragmatism
CULTURE OF EVOLUTION
http://www.flickr.com/photos/jurvetson/63009926/
E M B E D D E S I G N I N T O YOUR PROCESS AND TEAMS
M E A S U R E LEARN AND A D A P T
SHORT-TERM STRATEGIES
GET THE NUTS & BOLTS RIGHT
your perimeter is POROUS
like it or not YOU HAVE AN APIsecurity is a TRADE-OFF - trade with EYES OPEN
security is NOT AN APPLIANCE
S E C U R I T Y :
G O O D T E S T I N G AND AUTOMATION A L L O W Y O U T O MOVE QUICKLY A N D E V O L V E
Android iOS Web BlackBerry Windows Phone
experience
platforms
experience
platforms
Mobile App
KEEP THE APPS I M P L E
SHARELOGIC
WHAT APPROACHSHOULD YOU TAKE FORA NEW PRODUCT?
W H A T A P P R O A C HSHOULD YOU TAKE FOR AN EXISTING PRODUCT?
CASE STUDY:A M A J O RUS AIRLINE
Visual Re-design
?
Frequent, smaller releases
X
X
Visual Re-design
Frequent, smaller releases
X
X
Visual Re-design
KEEP THE APP SIMPLE
SHARE LOGIC
One team per channel
One team per product / service
EVOLVE YOUR ORGANISATION
DISCOVER
SCALE
Optimised for learning, adapting
and speed
Optimised for predictability, quality and scale
Enterprise
Start-up
SCOPE
TIME
SCOPE
TIME
Important stuff is visible
SCOPE
TIME
MEASURE SOMETHING ELSE
CYCLE TIME TEAM
VALUE INVESTMENT
LEARNING DISCOVERY
http://www.flickr.com/photos/bichologo_errante/7881219424/
Y O U C A N HAVE MORE THAN JUST A SHORT-TERM S T R A T E G Y
ECOSYSTEM
EVOLUTION
EMPATHY
L O N G - T E R M :
play nicely, internally & externally
prepare your organisation & architecture for change
understand the context of your users & teams
BUILD APPS, BUT PREPARE FOR A POST-APP WORLD
F O L L O W T H E M O N E YS H O R T - T E R M :
GET THE BASICS RIGHT
THANK YOU.@StewGleadowhttp://www.stewgleadow.com/
@jahnniehttp://makesthingsbetter.com/