@pabu01

Thursday, April 26, 12

Pavel Doležal

Atlas.czChief Product ManagerResponsible for Product Strategy and design in CZ, SK, UA

MobilJAMProduct visionUser base acquisitionBizDev

Ataxo.comco-founder and CEOResponsible for Product StrategyResponsible for biz planCzech, Slovak, Poland = 15.000 clientsSEMPO Presidents’ Award

TwaregProduct Vision, BizDev, Talent Growth, Start Ups Mentor, industry conference speaker

Thursday, April 26, 12

Falanxia

mobile and social games

‣ FWA application of the day

‣ selected by Adobe as showcase application

‣ among 13 best iPad games

‣ distributorship in Korea, Japan

Thursday, April 26, 12

Netmail

cloud applications consulting

‣ largest team of Google Apps specialists in CZ

‣ 24/7 customer center in Czech and English

‣ GA reseller‣ GA deployment

specialistThursday, April 26, 12

G&L Investmentsinternet Lead Gen

‣ 360.000+ registered users

‣ among 5 largest aggregators in Brazil

Thursday, April 26, 12

ABOUT US

OUR CLIENTS

and manymore...

Thursday, April 26, 12

0 - 1bn USD

17 months

30 M users

Instagram

World has

gone crazy

Thursday, April 26, 12

Apple has larger market cap than all Greece, Spanish, Portuguese companies combined

Titans

Thursday, April 26, 12

Some things stay the sameGood news

Thursday, April 26, 12

addresses

information

products’ info

RecommendationsCustomerwants

Thursday, April 26, 12

ExposureBusinesses

Sales

Thursday, April 26, 12

Customers don’t trust brands and authorities

Changessome are here

1

They trust crowd2Information landscape scattered to People, Web, Facebook and other Social nets and Vertical networks

3

Thursday, April 26, 12

Thursday, April 26, 12

There are more and more new Social nets sprawling. Just look at the rise of Pinterest or Instagram. This is the

opportunity for you...

Thursday, April 26, 12

Thursday, April 26, 12

closed nets

powerful verticals

SEO insideBeyond Google Some verticals have more searches and

engagement than Google in that category

Thursday, April 26, 12

Gogobot is a new kind of social net. It is build from ground up based on Social

graph and only then the content.

Thursday, April 26, 12

Enable

ToDo

1Build your own “medium” = followship2Move in layers: - customers- data- representation in Social nets

3The directory companies should be the new enabler and use the social media to

build their own followships in vertical categories.....The new paradigm calls for

thinking in different way. Thinking in layers and distributing to different Social

Nets different info.

Thursday, April 26, 12

I’m good at Social. How does it translate to my SERP ???

Social in search 1

Thursday, April 26, 12

1K Euro in ads

Seeded with articles

interactionDogs

Thursday, April 26, 12

3-6% CTR

10K visitors web/day

750K followersDogs

Thursday, April 26, 12

New networks

This is IT!

1G+/Instagram/Pinteres - all in last 18m2

After Instagram publishe on Android they trippled DAU

and gained 10M new users in 10 days....

Thursday, April 26, 12

anybody can do it

you need to evolve

you have customers with

needsHere

comeseverybody

Thursday, April 26, 12

LOCAL APPS

BRINGING DIRECTORYLISTING TO FACEBOOK

l’Oreal case is the new directory inside FB. With brands look and feel and

SMBs profiles which can be added to SMB FB with just

one click !

Thursday, April 26, 12

FB PAGE TAB APPS

YOUTUBE CHANNEL

Thursday, April 26, 12

FB PAGE TAB APPS

BLOG TAB

Thursday, April 26, 12

OUR WORKDUELS 70k

DUELS PHOTO COMPETITION FOR NEW LIQUER BRANDGirls had to upload their photo to enter the contest. Other users vote in duels where winning photo gets +1 vote and the losing -1 vote. This app was extremely successful - we had more than 1.5 million duels!

2k 60k2USERS PHOTOS NEW

FANSWEEKS1.5M

DUELS

Thursday, April 26, 12

FACEBOOK.COM/BRANDZFRIENDZ

Thanks for you attention

@pabu01

Thursday, April 26, 12