Date post: | 01-Nov-2014 |
Category: |
Business |
Upload: | pavel-dolezal |
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@pabu01
Thursday, April 26, 12
Pavel Doležal
Atlas.czChief Product ManagerResponsible for Product Strategy and design in CZ, SK, UA
MobilJAMProduct visionUser base acquisitionBizDev
Ataxo.comco-founder and CEOResponsible for Product StrategyResponsible for biz planCzech, Slovak, Poland = 15.000 clientsSEMPO Presidents’ Award
TwaregProduct Vision, BizDev, Talent Growth, Start Ups Mentor, industry conference speaker
Thursday, April 26, 12
Falanxia
mobile and social games
‣ FWA application of the day
‣ selected by Adobe as showcase application
‣ among 13 best iPad games
‣ distributorship in Korea, Japan
Thursday, April 26, 12
Netmail
cloud applications consulting
‣ largest team of Google Apps specialists in CZ
‣ 24/7 customer center in Czech and English
‣ GA reseller‣ GA deployment
specialistThursday, April 26, 12
G&L Investmentsinternet Lead Gen
‣ 360.000+ registered users
‣ among 5 largest aggregators in Brazil
Thursday, April 26, 12
ABOUT US
OUR CLIENTS
and manymore...
Thursday, April 26, 12
0 - 1bn USD
17 months
30 M users
World has
gone crazy
Thursday, April 26, 12
Apple has larger market cap than all Greece, Spanish, Portuguese companies combined
Titans
Thursday, April 26, 12
Some things stay the sameGood news
Thursday, April 26, 12
addresses
information
products’ info
RecommendationsCustomerwants
Thursday, April 26, 12
ExposureBusinesses
Sales
Thursday, April 26, 12
Customers don’t trust brands and authorities
Changessome are here
1
They trust crowd2Information landscape scattered to People, Web, Facebook and other Social nets and Vertical networks
3
Thursday, April 26, 12
Thursday, April 26, 12
There are more and more new Social nets sprawling. Just look at the rise of Pinterest or Instagram. This is the
opportunity for you...
Thursday, April 26, 12
Thursday, April 26, 12
closed nets
powerful verticals
SEO insideBeyond Google Some verticals have more searches and
engagement than Google in that category
Thursday, April 26, 12
Gogobot is a new kind of social net. It is build from ground up based on Social
graph and only then the content.
Thursday, April 26, 12
Enable
ToDo
1Build your own “medium” = followship2Move in layers: - customers- data- representation in Social nets
3The directory companies should be the new enabler and use the social media to
build their own followships in vertical categories.....The new paradigm calls for
thinking in different way. Thinking in layers and distributing to different Social
Nets different info.
Thursday, April 26, 12
I’m good at Social. How does it translate to my SERP ???
Social in search 1
Thursday, April 26, 12
1K Euro in ads
Seeded with articles
interactionDogs
Thursday, April 26, 12
3-6% CTR
10K visitors web/day
750K followersDogs
Thursday, April 26, 12
New networks
This is IT!
1G+/Instagram/Pinteres - all in last 18m2
After Instagram publishe on Android they trippled DAU
and gained 10M new users in 10 days....
Thursday, April 26, 12
anybody can do it
you need to evolve
you have customers with
needsHere
comeseverybody
Thursday, April 26, 12
LOCAL APPS
BRINGING DIRECTORYLISTING TO FACEBOOK
l’Oreal case is the new directory inside FB. With brands look and feel and
SMBs profiles which can be added to SMB FB with just
one click !
Thursday, April 26, 12
FB PAGE TAB APPS
YOUTUBE CHANNEL
Thursday, April 26, 12
FB PAGE TAB APPS
BLOG TAB
Thursday, April 26, 12
OUR WORKDUELS 70k
DUELS PHOTO COMPETITION FOR NEW LIQUER BRANDGirls had to upload their photo to enter the contest. Other users vote in duels where winning photo gets +1 vote and the losing -1 vote. This app was extremely successful - we had more than 1.5 million duels!
2k 60k2USERS PHOTOS NEW
FANSWEEKS1.5M
DUELS
Thursday, April 26, 12
FACEBOOK.COM/BRANDZFRIENDZ
Thanks for you attention
@pabu01
Thursday, April 26, 12