Enright Cattle Company Tweed, Ontario Darold, Kara & Corben
The Enright’s
Our Family..
Our Calves…
Direct Market
• Dry aged Rib eyes
• Dry aged Chuck
Our value chain…
• 3 partners
How did we get here?
• BUSINESS PLAN! • Set GOALS!
Plan: Direct Market our Beef
• Farmers Markets – Toronto & Kingston • Word of mouth
Opportunities from Farmers Markets
• Gave us some good exposure • Chef’s visited the markets & started ordering
Current Customers
• 99% wholesale to restaurants • Website set up for online orders for
consumers
How did we get our customers?
• Cold calls on targeted restaurants / chefs • Social media • Word of mouth • Product guarantee
What have we learned?
• Coordinating our supply chain • Customer feedback • Carcass differences
Opportunities & Challenges
Opportunities • STABILITY • Customer feedback =
PRIDE!
Challenges • Balancing carcass cuts • Consistent product • Continue supply of animals
ready for harvest
Future plans..
Future plan cont.
• Retail opportunities • Further processing opportunities
Thank-you! Questions?
Enright Cattle Company��Tweed, Ontario�Darold, Kara & CorbenThe Enright’sOur Family..Slide Number 4Slide Number 5Slide Number 6Our Calves…Direct MarketOur value chain…Slide Number 10Slide Number 11Slide Number 12How did we get here?Plan: Direct Market our BeefOpportunities from Farmers MarketsCurrent CustomersHow did we get our customers?What have we learned?Opportunities & ChallengesFuture plans..Future plan cont.Thank-you! �Questions?