Tweet Archive: More Twitter Marketing in Less Time

Roxanne R. Roark,R3 Social Media

Introducing Roxanne R. Roark

• Owner of R3 Social Media, a locally based Social Media marketing company,specializing in small businesses.• Marketing small businesses through social media since 2010• Represents a variety of industries including fitness, restaurants, and local non-profits• Create and maintain clients’ social media campaigns on all the major social media networks, including Instagram, Pinterest, Twitter, Facebook, Google Plus, and LinkedIn

What is Twitter?

•Twitter is a social media network that was started in 2007.•You can post updates to the network limited to 140 characters.•Twitter Feed is where you find all of the updates from the people/accounts you follow.•Hashtags are used to find a stream of a conversation and are frequently utilized to host “chats”.• Your username is preceeded by “@”

What is Twitter?

•Twitter is a social media network that was started in 2007.•You can post updates to the network limited to 140 characters.•Twitter Feed is where you find all of the updates from the people/accounts you follow.•Hashtags are used to find a stream of a conversation and are frequently utilized to host “chats”.• Your username is preceeded by “@”

What the Heck is a Tweet Archive

A document where you store pre-made, evergreen tweets to be used for scheduling so you can:

1. Reach your audience when they’re active on Twitter2. Share content that is valuable to your audience3. Build an online reputation for “knowing your stuff”4. Save yourself some time so you can do some other

work stuff.

How Do I Make “Pre-Made” Tweets?

How Do I Make “Pre-Made” Tweets

“Pre-Made” is simply “typed up in advance.”

Great “pre-made” tweets can come from a variety of sources but a good place to start are industry tips that never “go out of style”. The things you tell your customers over and over, all the time.

The important part is that they are “evergreen”, or able to be used again and again. Timeless.

How Do I Make “Pre-Made” Tweets

Other ideas for pre-made, evergreen tweets include:

• Little known facts about the company or its founder/owner/CEO, etc.• Little known facts about your products, or unusual

uses.• Links to content with helpful videos or other

information on your website.• Answers to your FAQs

A Word on Scheduling

YOU MUST ENGAGE WITH YOUR AUDIENCE!

If you don’t reply or respond to anyone on Twitter, you won’t get anywhere.

Scheduling is meant to help you, NOT REPLACE YOU.

Twitter is not a crock pot; you don’t set it and forget it, y’all.

Tools of the Trade

HootSuite Pro

Benefits:

• Add team members to give access with separate logins•Manage up to 100 social networks (such as multiple Facebook pages or Twitter accounts)•Schedule up to 350 messages in advance •Advanced reporting• 30 Day free trial (starting at $9.99 after)

HootSuite Pro

Benefits:

• Add team members to give access with separate logins•Manage up to 100 social networks (such as multiple Facebook pages or Twitter accounts)•Schedule up to 350 messages in advance •Advanced reporting• 30 Day free trial (starting at $9.99 after)

How to Begin a Tweet Archive

• Start by writing down as many tips and factoids, important pieces of content and other “snippets” as you can get your hands on.

How to Begin a Tweet Archive

• Start by writing down as many tips and factoids, important pieces of content and other “snippets” as you can get your hands on. • Go through them and be sure they are not too time-sensitive, or else won’t be “updated” in the near future.

How to Begin a Tweet Archive

• Start by writing down as many tips and factoids, important pieces of content and other “snippets” as you can get your hands on. • Go through them and be sure they are not too time-sensitive, or else won’t be “updated” in the near future.• Ask others in your office/building/department to add anything they might think of.

How to Begin a Tweet Archive

• Start by writing down as many tips and factoids, important pieces of content and other “snippets” as you can get your hands on. • Go through them and be sure they are not too time-sensitive, or else won’t be “updated” in the near future.• Ask others in your office/building/department to add anything they might think of.• Add them to your new Tweet Archive, by downloading HootSuite’s bulk scheduling template.

How to Begin a Tweet Archive

You can find the template here:http://bit.ly/HSbulkTemp

Check the length of all of your tweets.http://bit.ly/TweetCharCount

Schedule your new Tweet Archive:https://hootsuite.com/dashboard#/publisher and click “Bulk Message Upload” on the left.

What the Heck is a Tweet Archive

Automation + Engaging = Time

Tips for using automation (Tweet Archive) and stillEarn engagement:

Automation + Engaging = Time

Tips for using automation (Tweet Archive) and stillEarn engagement:

1. Sign up for mobile alerts

Automation + Engaging = Time

Tips for using automation (Tweet Archive) and stillEarn engagement:

1. Sign up for mobile alerts• Alternately, check the account once an hour

Automation + Engaging = Time

Tips for using automation (Tweet Archive) and stillEarn engagement:

1. Sign up for mobile alerts• Alternately, check the account once an hour

2. Get online for 10-15 minutes at any point and “live” tweet, retweet, share, and comment on items of interest.

Automation + Engaging

Tips for using automation (Tweet Archive) and stillEarn engagement:

1. Sign up for mobile alerts• Alternately, check the account once an hour

2. Get online for 10-15 minutes at any point and “live” tweet, retweet, share, and comment on items of interest.

3. JUMP INTO SOME CONVERSATIONS!

Engaging! A Little Bonus

Tweetchats are one of the best ways to build a newFollowing and a reputation.

New Audience = Larger Reach + More Possibilities to Engage

Most are once a week, but the schedules vary. If you can set time aside for one a month, about an hour, it will give you a chance to meet new accounts to engage with at later times, as well.

Knowing WHEN to Tweet

Knowing WHEN to Tweet and when to schedule is important.

1. Pick out a schedule and stick with it for one month; two weeks if you get a LOT of engagement a day.

Knowing WHEN to Tweet

Knowing WHEN to Tweet and when to schedule is important.

1. Pick out a schedule and stick with it for one month; two weeks if you get a LOT of engagement a day.

2. After one month, take an audit to see when you were getting the most engagement. (HootSuite can do this)

Knowing WHEN to Tweet

Knowing WHEN to Tweet and when to schedule is important.

1. Pick out a schedule and stick with it for one month; two weeks if you get a LOT of engagement a day.

2. After one month, take an audit to see when you were getting the most engagement. (HootSuite can do this)

3. Based on your audit, you can determine what time you should spend your “live” time/schedule your content.

Other Nice Twitter Tools

Finding great content is one of the ways to startGetting noticed while on Twitter, especially when youAdd your own personal comments.1. Buffer – Buffer finds some of the best content for you,

and you can select what to schedule.2. Triberr – This blogger network connects you and your

blog with others and allows you to see it all in a feed where you can connect Twitter and schedule it automatically.

3. CrowdFire – Build your following by locale, industry, and topic/keyword.

Thank you!

Tweet me or Email me questions at roxanne@r3socialmedia.com

This presentation will be available for download at:

http://bit.ly/R3SMTTF2015b

SPECIAL OFFER to Tulsa TechFest 2015 Attendees:

Get a FREE one hour consultation to discuss social media strategy for their business. Normally a $150.00 value.

Mention Tulsa TechFest 2015 to take advantage!