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TweetChina Workshop Explores Big Data & Social Media

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Funded by College of Liberal Arts & Sciences’s (CLAS) Digital Humanities Seed Grant, the TweetChina project explores through a “big data” approach how “China” is discussed and represented on Twitter. Selecting China-related tweets from 30 billion of tweets archived by UNC Charlotte’s own Charlotte Visualization Center, this project develops a website to visually present large amounts of data in map, picture, text and event modes.
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TweetChina! Min Jiang (Ph.D. Communication Studies) August 6, 2013 | UNCC
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Page 1: TweetChina Workshop Explores Big Data & Social Media

TweetChina! Min Jiang (Ph.D. Communication Studies)

August 6, 2013 | UNCC

Page 2: TweetChina Workshop Explores Big Data & Social Media

Agenda

•  Impetus • Media Forms: Text, Picture, Map, Event • Define “China” on Twitter • Prototype • Ethical Concerns •  Interdisciplinary Collaborations

Page 3: TweetChina Workshop Explores Big Data & Social Media

Impetus – Personal Experience

Page 4: TweetChina Workshop Explores Big Data & Social Media

Impetus – Questions

• Who are talking about “China” on Twitter?

• Where are they located geographically?

• Who are opinion leaders in this space?

• What are the issues of the day?

• What are the most retweeted tweets & photos?

• …

Page 5: TweetChina Workshop Explores Big Data & Social Media

Media Forms: Text

Page 6: TweetChina Workshop Explores Big Data & Social Media

Media Forms: Picture

Page 7: TweetChina Workshop Explores Big Data & Social Media

Media Forms: Map

Page 8: TweetChina Workshop Explores Big Data & Social Media

Define “China” on Twitter

•  Geography: geo-location

•  Language: in Chinese (simplified or traditional)

•  Keywords: profiles or tweets mention “China” or “Chinese”

•  Issue/event: China-centered issue/event “Senkaku Island”

•  Opinion leaders: followers, retweets, positive feedback

•  Interaction: follow, retweet, comments

Page 9: TweetChina Workshop Explores Big Data & Social Media

Define “China” on Twitter

• Chinese Twitterverse

•  Geography, Language

• Chinese Twitter Crowds

•  Keywords, Events/Issues

• Chinese Twitter Communities

•  Opinion leaders, Interactions

Page 10: TweetChina Workshop Explores Big Data & Social Media

Prototype

Page 11: TweetChina Workshop Explores Big Data & Social Media

Prototype: Issues

•  Source •  Can users choose different sub-datasets (e.g. language)?

•  View •  Can users control how they view the data (e.g. picture only)?

•  Search •  Can users search the TweetChina database?

•  Export •  Can data (such as tweets, pictures) be exported?

Page 12: TweetChina Workshop Explores Big Data & Social Media

Ethical Concerns

Page 13: TweetChina Workshop Explores Big Data & Social Media

Interdisciplinary Collaboration

• Communication – Social Science

• Computer Visualization – Computer Science

• Design – Arts + Architecture

•  Library – Information Science

•  Law – Copyright, Trademark


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