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<ian clark>

93%53%

55%

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Internet-activities

of all adults use social media

16-24 year olds

of adults use the internet to read or download online news, newspapers or magazines

July August September October November December January February March April May June0

50

100

150

200

250

300

350

400

450

500

2012/2013 2013/2014

Num

ber o

f web

vis

its –

Psy

chol

ogy

Subj

ect L

ibra

rian

Page

Do we wait for them to come to us…

…or do we go to them?

Visitor

Resident

White and Le Cornu http://journals.uic.edu/ojs/index.php/fm/article/viewArticle/3171/3049

Visitor

Visitors are users, not members, of the web and place little value in belonging online.

Resident

…see the Web as a place…in which there are clusters of friends and colleagues…with whom they can share information about their life and work.

twitter

pinterest

flipboard

140 characters of blah…

29% 40

%

of adults use Twitter1

use Twitter as a curated news feed of updates2

1. Ofcom http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/adults-2014/2014_Adults_report.pdf2. Twitter blog https://blog.twitter.com/en-gb/2013/twitter7-03. Tony Wang (former VP at Twitter) https://twitter.com/TonyW/status/375889809153462272

15m

active accounts3

stick a pin in it…

80%

pins are repins1

1. http://blog.rjmetrics.com/2012/02/15/pinterest-data-analysis-an-inside-look/2. Semio cast:

http://semiocast.com/en/publications/2013_07_10_Pinterest_has_70_million_users

3. TechCrunch http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/

2m+

users2

98

mins per month on the site3

©

flip

it

7mmagazines1

1. Flipboard Blog http://inside.flipboard.com/2014/03/27/one-year-and-seven-million-flipboard-magazines-later-find-one-just-for-you/

2. The Guardian http://www.theguardian.com/media/media-blog/2014/jan/12/digital-magazine-app-flipboard

3. Ad Age http://adage.com/article/digital/flipboard-hits-90-million-users-doubles-april/244627/

100m+

user

s2

7bn

pages/month3

https://flipboard.com/section/psychology-update-btrqQh

https://flipboard.com/section/he-news-&-commentary-bm3uv8

Useful links…

twitter: @psyclib_uelpinterest: psyclib_uelflipboards: bit.ly/PsycUpdate_UEL / bit.ly/HENews_UELblog: uellibrarypsyc.wordpress.comemail: i.clark@uel.ac.uk

visitor/residents: bit.ly/visitor_resident

ian clark@ijclark

infoism.co.ukijclark@infoism.co.uk

images

Slide 4: Alan Levine on flickr https://flic.kr/p/yeuxSlide 5: Thomas Hawk on flickr https://flic.kr/p/bZz2FLSlide 7: Steve Davidson on flickr https://flic.kr/p/njoJPySlide 8: Michael Moore on flickr https://flic.kr/p/kFT6xZSlide 10: Theilr on flickr https://flic.kr/p/4faRb1Slide 16: Derek Bruff on flickr https://flic.kr/p/aZS4gpSlide 22: Dan Taylr on flickr https://flic.kr/p/9qEcHcSlide 28: Duncan Hull on flickr https://flic.kr/p/iVLZtSlide 30: William Cho on flickr https://flic.kr/p/5BLpd5

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