Date post: | 10-May-2015 |
Category: |
Business |
Upload: | snapretail |
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[email protected] | www.WhizBangTraining.com | 616-842-4237
Welcome to the……
Featuring:Bob Negen,
Whizbang Training
[email protected] | www.WhizBangTraining.com | 616-842-4237
Twelve Terrific Tips Twelve Terrific Tips To Get Your E-Mails To Get Your E-Mails Opened And ReadOpened And Read
[email protected] | www.WhizBangTraining.com | 616-842-4237
67% stop shopping because of
‘‘Perceived Indifference’Perceived Indifference’
[email protected] | www.WhizBangTraining.com | 616-842-4237
Now that you’ve got their contact information..
Communicate!“It’s not your customer’s job to remember you, it’s your job to be remembered!”
- Bob Negen
[email protected] | www.WhizBangTraining.com | 616-842-4237
Build relationships with the people in
your database.
[email protected] | www.WhizBangTraining.com | 616-842-4237
[email protected] | www.WhizBangTraining.com | 616-842-4237
It’s all about the customer…• Information of interest to them• Solutions to their problems
[email protected] | www.WhizBangTraining.com | 616-842-4237
But don’t forget to sell your products
and services!
[email protected] | www.WhizBangTraining.com | 616-842-4237
How Often?• Short and often beats long and infrequent
• Daily ideas
• Weekly (probably ideal for most of you)
• Bi-weekly or monthly
[email protected] | www.WhizBangTraining.com | 616-842-4237
Subject LineMake it interesting enough to get your e-mail opened.
• Benefit: “Lose Thirty Pounds In 30 Days…”• Intrigue: “Sleep In Your Customer’s Bed…”• Question: “Is She or Isn’t She?”• News: “Just In - ________”• Fear Of Loss: “Act Now Or _____”
[email protected] | www.WhizBangTraining.com | 616-842-4237
Which would YOU open?
A. March NewsletterB. Great Ideas for Your Easter Table
A. Daphne’s FramingB. 10 Inexpensive Ways to Save Your Child’s Artwork
[email protected] | www.WhizBangTraining.com | 616-842-4237
The From Line• Name your newsletter
• Use the most recognizable name Company name, your name
• Don’t duplicate From and Subject
[email protected] | www.WhizBangTraining.com | 616-842-4237
From: Bob’s BoutiqueSubject: Bob’s Boutique Newsletter
From: Bob’s Boutique BulletinSubject: Spring’s Hottest Color Trends
[email protected] | www.WhizBangTraining.com | 616-842-4237
Writing Great Emails• Write to one person (create your avatar)• Make it from a person – YOU.• Add personality – your strategic persona• Make the BIG SWITCHo me to you, features to benefits
• Make it “scanable”• One main “call to action”• Encourage interaction – links, surveys
[email protected] | www.WhizBangTraining.com | 616-842-4237
How do I incorporate what I just learned to market my store and increase store
traffic?
[email protected] | www.WhizBangTraining.com | 616-842-4237
An easy-to-use digital marketing system which
enables independent retailers to grow store traffic & sales
The Solution
[email protected] | www.WhizBangTraining.com | 616-842-4237
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Q: What is TrafficBuilder?
A: A centralized library of marketing & product content for
the industry.
[email protected] | www.WhizBangTraining.com | 616-842-4237
[email protected] | www.WhizBangTraining.com | 616-842-4237
[email protected] | www.WhizBangTraining.com | 616-842-4237
Add your own text
Drag and drop images from content library
[email protected] | www.WhizBangTraining.com | 616-842-4237See a live example
Snap In The Box & Online Photo Albums
[email protected] | www.WhizBangTraining.com | 616-842-4237
Independent Retailer Pricing
• Bronze - $49.00/month
• Silver - $99.00 – includes reserve from Facebook
• 3 month commitment, then month to month
However…….
[email protected] | www.WhizBangTraining.com | 616-842-4237
Shannon, Customer Care
Your special link! http://ow.ly/4W038
[email protected] | www.WhizBangTraining.com | 616-842-4237
Thank You!Email Bob: [email protected]
Email Crystal: [email protected] Training Page: http://facebook.com/whizbangtraining
SnapRetail Page: http://facebook.com/snapretail
Customer Care: 877-459-SNAP (7627)Shannon’s Email: [email protected]
Shannon’s direct : 412-545-9142