TWENTY FIRST CENTURY TWENTY FIRST CENTURY CHALLENGESCHALLENGES IN IN STRATEGIC MANAGEMENTSTRATEGIC MANAGEMENT

Presented by

Osama Riaz L1S08MBEX2027

Javed Iqbal L1S09MBEX2042

INTRODUCTIONINTRODUCTION

Strategy Basically makes a bridge among these questions:

'what is strategy? 'where are we today? 'where we want to go in future?', and 'how we

can go there?'

THE ART OR SCIENCE ISSUE

THE VISIBLE AND HIDDEN ISSUE

THE TOP-DOWN OR BOTTOM-UP APPROACH

THE ART THE ART OROR SCIENCE ISSUE SCIENCE ISSUE

External & Internal Environments

Conduct Research

Evaluate the Pros and Cons of Various alternatives

THE VISIBLE THE VISIBLE OROR HIDDEN ISSUE HIDDEN ISSUE

Visible and open rather then hidden and secret.

Managers, Employees and other Stakeholders

Investors, creditors.

Visibility promotes democracy

Participation and Involvement

REASONS TO REASONS TO OPENOPEN STRATEGY STRATEGY COMPLETELYCOMPLETELY

Free circulation creates benefits to rivals firms

Secrecy limits criticism

Participants in Visible Strategy attracts rival firms

Secrecy limits rival firms from duplicating

REASONS TO MAKE STRATEGY REASONS TO MAKE STRATEGY SECRET SECRET ANDAND HIDDEN HIDDEN

Top Level Management

Lower & Middle Level Management

THE TOP DOWN THE TOP DOWN OROR BOTTOM UP BOTTOM UP APPROACHAPPROACH

QUESTIQUESTIOONSNS