Imagine this.

Night falls. It is dark.

You’re in a car with your partner.

Side by side hugged by the comfort of

leather seats.

What next?

Starline

Here are the facts:530 million ringgit industry

4 x growth recorded in

8 years

212 million is by GSC [1]

Our harvest will be plentiful

>1/month1-2/month

3-4/month5-6/month

0

2

4

6

8

10

12

Frequency of cinema usage

Number Data taken from survey

Our harvest will be plentiful

Yes

No

Maybe

0

2

4

6

8

10

12

Would you go to a drive-in cinema?

Number Data taken from survey

We serve the young, the brave, and the bold

Meet our customersstudents l young adults l couples l fab people

Meet Marcus.He is an 18-year old university student.He enjoys going to the cinema with friends.He saves up his pocket money to watch movies.

Meet Amir.He is a 15-year old high school student.He often goes to the cinema with his family.His parents will pay for him.

Meet Deeliya.She is a married 25 year old lady.She is a working adult.She is a busy lady, but when she has time, she will spend lavishly on entertainment.

Meet Sue.She is a 18 year old art student.She is expressive and creative, and eager to try something new.She is willing to pay a premium.

Facing the giantsLargest cinema chain in Malaysia – owns 40% of industry

3rd largest cinema chain-Eager for expansion

2nd largest cinema chain-Preferred choice for students

The customers have spoken!

37% 21% 10% 5% 27%

Data taken from survey

Horrible seating

TerribleFood

Screen issues OthersAudio

introducing

We bring back funTwinkleDrive is a drive-in cinema operator.We cater for those who want a better cinema experience

Problem-free entertainment

Your car provides everything you needAudio l Comfort l Safety l Intimacy l Space

Your car, your space

solves many problems

SecurityYour carbecomesyourfortress

AudioYour carradio is farsuperior.

Air ConSet the tempas you like,no one’sstopping you.

IntimacyBe trulytogether

ComfortFamiliar,Cozy,Comforting

Hassle-free operation

Pay entry price

Tune radiofrequency

Enjoy theshow

Strategic LocationTwinkleDrive will be located at Setia Alam. Persiaran Setia Dagang, Setia Alam, 40170 Shah Alam, Selangor

Fertile Land

Perfect for TwinkleDrive

YouthArea is a frequent hang-out place for target demographic

AccessLocation is next to a highway

SuitableWide open fields is perfect for a drive in cinema

IncomeResidentsbelong to thehigher-incomegroup

Delicious snacksPopcorn, chips, coke, whatever. We have it all.

Popcorn l chips l hotdogs l coke

Touch and WatchTwinklePass provides easy accessJust tap and go!

Everything is easier onlineFully featured online service suiteBookings l Promotions l News l Card Reloads

Superior in every way

Pricing

RM40

Pricing considered by:

ConfectionsLand rent

EquipmentMarketing costs

Labour costs

Let the world knowOur marketing strategyAccessibility l Endorsements l Advertisements

Spreading the word

celebrityendorsements

advertisementcampaign

TwinklePassaccessibility

Brothers in armsTwinkleDrive will be partnering with MBO CinemasMBO will provide equipment, training and capital,in exchange for 20% of ownership.

Learning the ropes

TwinkleDrive staff will be trained by MBO Cinemas.

Equipment, systems and infrastructure operations will be taught by trained MBO staff.

Battleplan

Owner

Operations Director

Technical DivisionDivision

Head

Sound Department

Lighting Department

Maintenance Division

Division Head

Security Department

Cleanliness Department

General Division

Division Head

Ushering Department

Concessions Department

Public RelationsDivisionDivision

HeadSocial Media Department

Organisation focuses on flexibility and independenceEach division has a clear and defined focus

Startup Expenses      

TwinkleDrive      

       

       

Sources of Capital             Owners' Investment (name and percent ownership)      Amir (20%)   USD 20,000  Amos (20%)   20,000  Ahmad (20%)   20,000  Marcus (20%   20,000  Total Investment   USD 80,000         Bank Loans      Maybank SME Loans   500000  Bank 2   -  Bank 3   -  Bank 4   -  Total Bank Loans   USD 500,000         Other Loans      GSC   USD -  TGV   -  

MBO (20%)   200,000  Total Other Loans   USD 200,000         

How we financeTwinkleDrive will be financed for every situation.We are ready for anything.

Advertising and Promotional Expenses    Advertising   USD 60,000 Signage   - Printing   80,000 Travel/entertainment   - Other/additional categories   2,000

Total Advertising/Promotional Expenses   USD 142,000      Other Expenses    Other expense 1   USD - Other expense 2   - Total Other Expenses   USD -      Reserve for Contingencies   USD -      Working Capital   USD -      

Summary Statement         Sources of Capital    Owners' and other investments   USD 80,000 Bank loans   500,000 Other loans   200,000 Total Source of Funds   USD 780,000      Startup Expenses    Buildings/real estate   USD 175,000 Leasehold improvements   - Capital equipment   196,855 Location/administration expenses   113,000 Opening inventory   - Advertising/promotional expenses   142,000 Other expenses   - Contingency fund   100,000 Working capital   - Total Startup Expenses   USD 726,855

Startup Expenses         Land, Movie area rental    Rent & Related Costs   USD 160,000 Construction   10,000 Remodeling   5,000 Other   - Total Buildings/Real Estate   USD 175,000      Leasehold Improvements    Item 1   USD - Item 2   - Item 3   - Item 4   - Total Leasehold Improvements   USD -      Capital Equipment List    Furniture   USD - Equipment   173,855 Fixtures   3,000 Machinery   20,000 Other   - Total Capital Equipment   USD 196,855      Location and Admin Expenses    Rent & Related Costs    Utility deposits   2,000 Legal and accounting fees   5,000 Prepaid insurance   10,000 Pre-opening salaries   96,000 Other   - Total Location and Admin Expenses   USD 113,000      Opening Inventory    Category 1   USD - Category 2   - Category 3   - Category 4   - Category 5   - Total Inventory   USD -      

RM 780,000 total investment

RM 500,000 loaned from Maybank

RM 200,000 MBO’s investment

RM 80,000 owner capital

In a nutshell:

RM 175,000 used for development

RM 196,855 used for equipment

RM 113,000 location & administration

RM 142,000 marketing & PR

In a nutshell:

We will growTwinkleDrive will experience growth ratesunlike any other.Projected excellent growth.

Our sales will excelWe project excellent growth in revenuein 2 years.

Year 1 Year 2 Year 30

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

Projected Growth

Sales

ReferencesBurns, C. (2013, February 12). Http://bursastocktalk.blogspot.com/2013/02/cinema-business.html. Retrieved September 9, 2014.

Kerin, R., & Hartley, S. (2007). Marketing: The core (2nd ed., pp. 186-189). Boston, Mass.: McGraw-Hill/Irwin.

McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston: Butterworth-Heinemann.

Barrow, C. (2007). Starting a business for dummies (2nd ed., p. 99). Hoboken, N.J. :Wiley.

http://www.independentcinemaoffice.org.uk/resources/how-to-start-a-local-cinema

How to start a local cinema. (n.d.). Retrieved September 9, 2014.

Thank you.