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Twister v3

Date post: 29-May-2018
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    Prelaunch Product SurveyPrelaunch Product SurveyRevised Recipe of KFC TwisterRevised Recipe of KFC Twister

    KFC, Marketing NorthKFC, Marketing North

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    The Product TestThe Product TestStatisticsStatistics

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    ExtremelyAppetizing

    7%

    Quite Appetizing66%

    t Very Appetizing

    27%

    66% respondents rated Twister

    Quite Appetizing on Appearance.

    7% rated Extremely Appetizing &

    27% rated Not Very Appetizing

    Appearance f the pr ductAppearance f the pr duct

    Appearance f the Twister needs t be changed a bit t take it t the level f

    extremely appetizing. 27% resp ndents did n t find it appetizing at all which

    signifies that there is plenty f r m available f r impr vement

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    Size of the productSize of the product

    Results illustrate that size of the Twister is good enough for a single meal

    Too large5%

    Just about right94%

    Too small

    1%

    94% respondents rated Twister size

    Just about right, 1% rated Too

    Small & 5% rated Too Large

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    Majority of the respondents rated Twisters overall taste between

    5 to 8 which means that overall taste is fairly good

    0% 0%

    3%6%

    18%17%

    27%

    18%

    7%4%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    Rated 1 Rated 2 Rated 3 Rated 4 Rated 5 Rated 6 Rated 7 Rated 8 Rated9 Rated10

    Rating of the Product on a Scale of 1 - 10(1 For Least Liking and 10 For Most liking)

    Overall Taste of the productOverall Taste of the product

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    Twisters ratings regarding spiciness are good enough to continue

    with the same spiciness level

    Too spicy

    6%

    Just About right

    80%

    Not Enough

    14%

    80% respondents rated Twisters

    spiciness Just about right, 14%

    rated Not enough & 6% rated

    Too spicy

    Spiciness of the productSpiciness of the product

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    Twisters Cheesy flavor were rated Just about right by the majority

    of the customers but still few respondents were suggesting to add

    more cheese flavor. This problem may be tackled by offering

    customized quantity of cheesy flavor at the time of order

    Cheese Flavor of the productCheese Flavor of the product

    Too cheesy6%

    Just about right65%

    Not enough

    9%

    65% respondents rated Twisters

    cheesy flavor Just about

    right, 29% rated Not enough &

    6% rated Too cheesy

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    Results indicate that Sauce Taste is rated on Good by the majority

    of the respondents. However 6% respondents were not liked the taste

    much and rated sauce taste on Below average

    Excellent

    16%

    Good

    58%

    Below

    Average

    6%

    Sauce Taste of the productSauce Taste of the product

    58% respondents rated Twisters

    sauce taste good, 26% rated

    fair & 16% rated excellent

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    Once again majority of the respondents rated Overall combination of

    the product Good which signifies that the product has potential to

    go for a soft launch

    Excellent

    7%

    Good70%

    Fair

    19%

    Poor

    4%

    Overall Combination of the productOverall Combination of the product

    70% respondents rated Twisters

    overall combination on

    good, 19% rated on fair & 7%

    rated on excellent

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    Twister is very much easy to eat and dont bother customers at all

    YES

    96%

    NO4%

    Handling of the productHandling of the product

    96% respondents rated handling of

    Twisters on YES

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    Research indicates that Twister perceived value is below than

    Rs. 50/-. Only 13% respondents were agreed to buy it at this price

    YES

    13%

    MAYBE

    33%

    NO

    54%

    Respondents Buying Behavior @ priceRespondents Buying Behavior @ price

    Rs. 50/Rs. 50/--

    54% respondents said they will not

    buy Twister for Rs.250/- where as

    33% people said that they might or

    might not buy it

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    KEYKEY FINDINGSFINDINGS

    6666%% ofof thethe respondentsrespondents foundfound thethe appearanceappearance ofof thethe productproduct QuiteQuite AppetizingAppetizing

    9494%% respondentsrespondents ratedrated thethe sizesize ofof thethe productproduct onon JustJust aboutabout rightright

    8080%% RespondentsRespondents ratedrated overalloverall productproduct betweenbetween scalescale 55 toto 88

    8080%% respondentsrespondents likedliked thethe spicinessspiciness ofof thethe productproduct

    6565%% respondentsrespondents ratedrated cheesycheesy flavorflavor ofof thethe productproduct onon JustJust aboutabout rightright wherewhere asas

    99%% wantedwanted itit bebe moremore cheesycheesy

    5858%% respondentsrespondents foundfound thethe saucesauce tastetaste ofof thethe productproduct toto bebe justjust aboutabout rightright

    7070%% respondentrespondent ratedrated thethe overalloverall combinationcombination ofof thethe productproduct toto bebe aa goodgood

    combinationcombination

    9696%% respondentsrespondents foundfound thethe productproduct toto bebe convenientconvenient toto handlehandle

    5454%% ofof thethe respondentsrespondents areare notnot agreedagreed toto buybuy itit atat RsRs.. 5050//-- wherewhere asas 3333%% peoplepeople

    maymay oror maymay notnot buybuy itit

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    ConclusionConclusionLaunchingLaunching aa productproduct wouldwould bebe aa goodgood additionaddition ifif;;

    TheThe productproduct shouldshould bebe pricedpriced withwith inin RsRs.. 150150--175175 priceprice

    bracketbracket inin alaala cartecarte andand RsRs..175175-- 55 forfor combocombo

    ImproveImprove PizzaPizza likelike tastetaste

    TheThe overalloverall cheesecheese flavorflavor ofof thethe productproduct shouldshould bebe

    increasedincreased toto givegive aa moremore pizzapizza--likelike tastetaste asas 99%% ofof

    thethe respondentsrespondents ratedrated cheesycheesy flavorflavor quantityquantity onon

    NotNot EnoughEnough

    BeforeBefore launchinglaunching aa revisedrevised TwisterTwister productproduct strongstrong twistertwistercampaigncampaign awarenessawareness shouldshould bebe launchedlaunched

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