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Prelaunch Product SurveyPrelaunch Product SurveyRevised Recipe of KFC TwisterRevised Recipe of KFC Twister
KFC, Marketing NorthKFC, Marketing North
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The Product TestThe Product TestStatisticsStatistics
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ExtremelyAppetizing
7%
Quite Appetizing66%
t Very Appetizing
27%
66% respondents rated Twister
Quite Appetizing on Appearance.
7% rated Extremely Appetizing &
27% rated Not Very Appetizing
Appearance f the pr ductAppearance f the pr duct
Appearance f the Twister needs t be changed a bit t take it t the level f
extremely appetizing. 27% resp ndents did n t find it appetizing at all which
signifies that there is plenty f r m available f r impr vement
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Size of the productSize of the product
Results illustrate that size of the Twister is good enough for a single meal
Too large5%
Just about right94%
Too small
1%
94% respondents rated Twister size
Just about right, 1% rated Too
Small & 5% rated Too Large
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Majority of the respondents rated Twisters overall taste between
5 to 8 which means that overall taste is fairly good
0% 0%
3%6%
18%17%
27%
18%
7%4%
0%
5%
10%
15%
20%
25%
30%
Rated 1 Rated 2 Rated 3 Rated 4 Rated 5 Rated 6 Rated 7 Rated 8 Rated9 Rated10
Rating of the Product on a Scale of 1 - 10(1 For Least Liking and 10 For Most liking)
Overall Taste of the productOverall Taste of the product
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Twisters ratings regarding spiciness are good enough to continue
with the same spiciness level
Too spicy
6%
Just About right
80%
Not Enough
14%
80% respondents rated Twisters
spiciness Just about right, 14%
rated Not enough & 6% rated
Too spicy
Spiciness of the productSpiciness of the product
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Twisters Cheesy flavor were rated Just about right by the majority
of the customers but still few respondents were suggesting to add
more cheese flavor. This problem may be tackled by offering
customized quantity of cheesy flavor at the time of order
Cheese Flavor of the productCheese Flavor of the product
Too cheesy6%
Just about right65%
Not enough
9%
65% respondents rated Twisters
cheesy flavor Just about
right, 29% rated Not enough &
6% rated Too cheesy
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Results indicate that Sauce Taste is rated on Good by the majority
of the respondents. However 6% respondents were not liked the taste
much and rated sauce taste on Below average
Excellent
16%
Good
58%
Below
Average
6%
Sauce Taste of the productSauce Taste of the product
58% respondents rated Twisters
sauce taste good, 26% rated
fair & 16% rated excellent
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Once again majority of the respondents rated Overall combination of
the product Good which signifies that the product has potential to
go for a soft launch
Excellent
7%
Good70%
Fair
19%
Poor
4%
Overall Combination of the productOverall Combination of the product
70% respondents rated Twisters
overall combination on
good, 19% rated on fair & 7%
rated on excellent
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Twister is very much easy to eat and dont bother customers at all
YES
96%
NO4%
Handling of the productHandling of the product
96% respondents rated handling of
Twisters on YES
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Research indicates that Twister perceived value is below than
Rs. 50/-. Only 13% respondents were agreed to buy it at this price
YES
13%
MAYBE
33%
NO
54%
Respondents Buying Behavior @ priceRespondents Buying Behavior @ price
Rs. 50/Rs. 50/--
54% respondents said they will not
buy Twister for Rs.250/- where as
33% people said that they might or
might not buy it
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KEYKEY FINDINGSFINDINGS
6666%% ofof thethe respondentsrespondents foundfound thethe appearanceappearance ofof thethe productproduct QuiteQuite AppetizingAppetizing
9494%% respondentsrespondents ratedrated thethe sizesize ofof thethe productproduct onon JustJust aboutabout rightright
8080%% RespondentsRespondents ratedrated overalloverall productproduct betweenbetween scalescale 55 toto 88
8080%% respondentsrespondents likedliked thethe spicinessspiciness ofof thethe productproduct
6565%% respondentsrespondents ratedrated cheesycheesy flavorflavor ofof thethe productproduct onon JustJust aboutabout rightright wherewhere asas
99%% wantedwanted itit bebe moremore cheesycheesy
5858%% respondentsrespondents foundfound thethe saucesauce tastetaste ofof thethe productproduct toto bebe justjust aboutabout rightright
7070%% respondentrespondent ratedrated thethe overalloverall combinationcombination ofof thethe productproduct toto bebe aa goodgood
combinationcombination
9696%% respondentsrespondents foundfound thethe productproduct toto bebe convenientconvenient toto handlehandle
5454%% ofof thethe respondentsrespondents areare notnot agreedagreed toto buybuy itit atat RsRs.. 5050//-- wherewhere asas 3333%% peoplepeople
maymay oror maymay notnot buybuy itit
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ConclusionConclusionLaunchingLaunching aa productproduct wouldwould bebe aa goodgood additionaddition ifif;;
TheThe productproduct shouldshould bebe pricedpriced withwith inin RsRs.. 150150--175175 priceprice
bracketbracket inin alaala cartecarte andand RsRs..175175-- 55 forfor combocombo
ImproveImprove PizzaPizza likelike tastetaste
TheThe overalloverall cheesecheese flavorflavor ofof thethe productproduct shouldshould bebe
increasedincreased toto givegive aa moremore pizzapizza--likelike tastetaste asas 99%% ofof
thethe respondentsrespondents ratedrated cheesycheesy flavorflavor quantityquantity onon
NotNot EnoughEnough
BeforeBefore launchinglaunching aa revisedrevised TwisterTwister productproduct strongstrong twistertwistercampaigncampaign awarenessawareness shouldshould bebe launchedlaunched
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