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Twitter 101+

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Want to know the basics of Twitter, and then take it a bit further? Here's my take on the popular microblogging platform, and what you need to know to make the most of it.
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  • 1.101+Ryan McCormack http://bitstrategist.com January 3, 2010Ryan McCormack :: January 2010 :: http://bitstrategist.com 1

2. What youll nd here An overview of the service How messages work Who can see your messages The basic tools you use with Twitter A few simple tipsRyan McCormack :: January 2010 :: http://bitstrategist.com 2 3. What you wont nd here Detailed usage guidelines Twitter inuence, analytics, ROI, Strategy for businesses and Twitter Why Twitter is importantRyan McCormack :: January 2010 :: http://bitstrategist.com 3 4. Outline Overview: What is Twitter Messages Sharing 140 Characters Twitter Myths Tools for Tweets Five tips Ryan McCormack :: January 2010 :: http://bitstrategist.com 4 5. What is TwitterRyan McCormack :: January 2010 :: http://bitstrategist.com 5 6. Twitter is about sharing messages Ryan McCormack :: January 2010 :: http://bitstrategist.com 6 7. A denitionTwitter is an online service that allows you to share 140-character messages Ryan McCormack :: January 2010 :: http://bitstrategist.com 7 8. The basics: Reading messages You choose people whose messages youwant to be able to read, and you followthem Their messages (or tweets) show up in yourstream Ryan McCormack :: January 2010 :: http://bitstrategist.com 8 9. The basics: Reading messagesStream of TweetsRyan McCormack :: January 2010 :: http://bitstrategist.com 9 10. The basics: What is a stream? A collection of messages you can view (akatimeline) Your follower stream has messages from thepeople you follow, sorted in reversechronological order Any set of logically grouped messages (e.g., byuser) can be a stream Ryan McCormack :: January 2010 :: http://bitstrategist.com 10 11. Streams (contd)Newer messages The stream never stops Time owingbut thats okOlder messagesRyan McCormack :: January 2010 :: http://bitstrategist.com 11 12. Streams (contd) What you see: The mostrecent stu The entirestream Ryan McCormack :: January 2010 :: http://bitstrategist.com 12 13. The basics: Sending messages You can write short messages and the peoplewho follow you can read them (if theyrepublic, everyone can) Whoever reads your messages can also sharethem with whoever follows themRyan McCormack :: January 2010 :: http://bitstrategist.com 13 14. The basics: Sending messages Ryan McCormack :: January 2010 :: http://bitstrategist.com 14 15. The basics: Tools You use a client to send and read messages Example: twitter.com web site Additional clients exist on the web, desktop,and all mobile devicesRyan McCormack :: January 2010 :: http://bitstrategist.com 15 16. Seems simplewhats the fuss? Ryan McCormack :: January 2010 :: http://bitstrategist.com 16 17. Before we begin Ryan McCormack :: January 2010 :: http://bitstrategist.com 17 18. Twitter is the Wild West of technologyRyan McCormack :: January 2010 :: http://bitstrategist.com 18 19. Twitter provides the building blocks 140 character messages How following works Favorites, Lists, (Twitter) Retweet Privacy, blocking and spam reporting Ryan McCormack :: January 2010 :: http://bitstrategist.com 19 20. The crowd makes up the rest Twitter species nothing about syntaxbeyond d as the rst word of a directmessage The community has evolved its ownmicrosyntax, etiquette, and conventions,much of which Twitter has adopted Things are still evolving!!!Ryan McCormack :: January 2010 :: http://bitstrategist.com 20 21. Messages The social objects that are shared on Twitter Ryan McCormack :: January 2010 :: http://bitstrategist.com 21 22. Messages can be anythingArticles Blogs WebHaving Deep News sites Maintaining Thoughts Video Events presenceSharing ImagesInformationSocial Good Whats Self-promotion Happening?Sharing PoliticsOpinionsPromotingEventsOthers News BeingConnectingFunnywith people People Ryan McCormack :: January 2010 :: http://bitstrategist.com 22 23. Messages can be anythingArticles Blogs WebHaving Deep News sites Maintaining Thoughts Video Events presenceSharing ImagesInformationSocial Good Whats Self-promotion Happening?Sharing PoliticsOpinionsPromotingEventsOthers News BeingConnectingFunnyWith people People Ryan McCormack :: January 2010 :: http://bitstrategist.com 23 24. A few sample tweetsSource: http://bit.ly/8PKCKwRyan McCormack :: January 2010 :: http://bitstrategist.com 24 25. Sharing images and video Many services exist for sharing multimedia Media are often seen with messages (likeemail attachments) Twitter account usually linked Ryan McCormack :: January 2010 :: http://bitstrategist.com 25 26. Example: Image sharing Link shows image in client Take a photoUse mobile Message showswith your client to up on Twitterphonecreate and with link post a to imagemessageImage lives on Twitpic web siteRyan McCormack :: January 2010 :: http://bitstrategist.com 26 27. Twitter has a shibboleth (more later)Ryan McCormack :: January 2010 :: http://bitstrategist.com 27 28. From the Wild IRyan McCormack :: January 2010 :: http://bitstrategist.com 28 29. From the Wild II Ryan McCormack :: January 2010 :: http://bitstrategist.com 29 30. How messaging worksRyan McCormack :: January 2010 :: http://bitstrategist.com 30 31. Twitter sends your message for you THE MESSAGEApple to sellAndroid iPhones! http://bit.ly/34a4alTHE MESSENGER @twitterTHE RECIPIENTS The people who cansee your message (butmay not)THE SENDER @mashable (aka Pete Cashmore) Ryan McCormack :: January 2010 :: http://bitstrategist.com 31 32. Recipients can be many or one BROADCAST MESSAGE (TWEET) DIRECT MESSAGES (DM) Messages you want many to seeMessages you want ONE to see I found a gr8 Fantastic article: 20 Food Halloween costume Rules from Michael Pollan for Bingo!!! LolzSeehttp://bit.ly/mcTCj you tonightRyan McCormack :: January 2010 :: http://bitstrategist.com 32 33. So, who sees your tweets?YOUR FOLLOWERSEVERYONE ELSE People interested in what you sharePeople who nd what youve shared (if allowed)RetweetsPublic timelineSearchRyan McCormack :: January 2010 :: http://bitstrategist.com 33 34. Reply to a message (@ replies) Conversational response to a @mashable Ha! The message, attribution providedday Apple does thatwith @usernameIll eat my shoe Apple to sellAndroid iPhones! http://bit.ly/34a4al @mashable Have zombies taken over at Apple, and Jobs isunder mind control? @mashable No way! I cant believe it! Ryan McCormack :: January 2010 :: http://bitstrategist.com 34 35. Retweet a message (RT) Twitter slang for repeating a message fromsomeone else Example of the power of network eects inmany-to-many communications One metric used to measure inuenceRyan McCormack :: January 2010 :: http://bitstrategist.com 35 36. Retweets can cause chain reactions Network eects can amplify your message Example I have 10 followers I send a message and they all see it 1 of my followers retweets my message Their followers see my original message, and some of themretweet it And so on, and so on. Ryan McCormack :: January 2010 :: http://bitstrategist.com 36 37. The parable of the chessboard One penny per square 27 squares = ~$1.34 million Double on every subsequentsquare How many squares beforethere is more than $1 millionon the board?Ryan McCormack :: January 2010 :: http://bitstrategist.com 37 38. Sample network eect: 3RTs = ~250,000 possible views He must be joking: RT RT @mashable @mashable Apple to sellApple to sellAndroid iPhones!Android iPhones!http://bit.ly/34a4al http://bit.ly/[email protected] followers @seanpercival7763 followers Crazy news [email protected]_Milano Android phones 236,575 followershttp://bit.ly/34a4al (via @mashable) Ryan McCormack :: January 2010 :: http://bitstrategist.com 38 39. Anatomy of a Retweet He must be joking: RT @mashable Apple to sellAndroid iPhones! http://bit.ly/34a4al He must be joking: Comment about the message (optional) RT: An indication that this is a retweet @mashable: The person who wrote the original message Apple to sell: The actual message (possibly edited for length)Ryan McCormack :: January 2010 :: http://bitstrategist.com 39 40. The Twitter Retweet Appears as a message in your stream Does not contain RT or @ Has no comments or additions Ryan McCormack :: January 2010 :: http://bitstrategist.com 40 41. Sharing People and the social aspect of TwitterRyan McCormack :: January 2010 :: http://bitstrategist.com 41 42. So who uses Twitter, anyway? Twitter is a huge community 20-40 million unique visitors per month totwitter.com 20-50 Million messages / day (roughly 4billion tweets in 2009)Ryan McCormack :: January 2010 :: http://bitstrategist.com 42 43. More visitors than NYTimes.comTwitter growth hasbeen phenomenal** But it may be atteningRyan McCormack :: January 2010 :: http://bitstrategist.com 43 44. Twitter is used by everyoneRyan McCormack :: January 2010 :: http://bitstrategist.com 44 45. People follow others and are followedYour People Followers you follow Your Twitter friends Ryan McCormack :: January 2010 :: http://bitstrategist.com 45 46. People can protect their privacyRyan McCormack :: January 2010 :: http://bitstrategist.com 46 47. People are identied using a handle and an @Link using @ @mashable is ahandle on Twitter(like an email address) Prole page information Ryan McCormack :: January 2010 :: http://bitstrategist.com 47 48. Follow valuable peoplethats the point Friends and family Colleagues, competitors, professionals Celebrities, authors, educators People who are funny, insightful, inspiring Anyone whos interesting!! Ryan McCormack :: January 2010 :: http://bitstrategist.com 48 49. Use Twitter lists to nd interesting peopleRyan McCormack :: January 2010 :: http://bitstrategist.com 49 50. Twitter lists (contd) Lists are curated collections of people onTwitter You can create them or follow lists created byothers Use tools like Listorious (.com) to nd lists bycategory, tag, popularity etc. Ryan McCormack :: January 2010 :: http://bitstrategist.com 50 51. So whos got the most followers?Ashton Kutcher (@aplusk): 4.0+ million followers Ryan McCormack :: January 2010 :: http://bitstrategist.com 51 52. Unfollow / block time wasters Bots, spammers and snake-oil salesmen People with whom you wouldnt have a beerRyan McCormack :: January 2010 :: http://bitstrategist.com 52 53. Meformers (80%) vs. Informers (20%)Source: http://bit.ly/1X18c13000 tweets, 350 Twitter usersRyan McCormack :: January 2010 :: http://bitstrategist.com 53 54. 140 characters Short messages can pack a punch, but there are some tricks Ryan McCormack :: January 2010 :: http://bitstrategist.com 54 55. Dierent messages for dierent mediums Fortune Cookie TelegramMagazine articleBook 10-20 words10-100 words250-1000 words 50,000+ words 140 characters = ~25-35 wordsRyan McCormack :: January 2010 :: http://bitstrategist.com 55 56. Length isnt everything Thats one small step for man, one giant leap for mankind (57 characters) Ryan McCormack :: January 2010 :: http://bitstrategist.com 56 57. Why 140 characters??Compatibility for mobile-device text messaging (SMS)Ryan McCormack :: January 2010 :: http://bitstrategist.com 57 58. Twitter lingo and tools shorten messages URL shorteners (e.g., bit.ly) RT = Retweet, DM = Direct message @username for people Ryan McCormack :: January 2010 :: http://bitstrategist.com 58 59. Lingo and tools shorten messages (contd) Abbreviations (e.g., omg, ftw, btw, fyi, lol) Hashtags to support search (e.g., #design) Attribution shortcuts (by for authors, via forsources, symbols like ^ for cotweets) Ryan McCormack :: January 2010 :: http://bitstrategist.com 59 60. Twitter MythsRyan McCormack :: January 2010 :: http://bitstrategist.com 60 61. Myth 1: People only talk about what they ate for lunch Ryan McCormack :: January 2010 :: http://bitstrategist.com 61 62. Myth 1: People only talk about what they ate for lunch Possibly true, but If someone you follow talks about things youdont like, dont follow them For friends at a distance, this kind of presencecan be fun Ryan McCormack :: January 2010 :: http://bitstrategist.com 62 63. Myth 2: Its a oodI cant read it all Ryan McCormack :: January 2010 :: http://bitstrategist.com 63 64. Myth 2: Its a oodI cant read it all Twitter messages arent necessarily critical It doesnt matter if you see everything In most cases, you wont.Ryan McCormack :: January 2010 :: http://bitstrategist.com 64 65. Myth 3: Twitter is for teenagers Ryan McCormack :: January 2010 :: http://bitstrategist.com 65 66. Myth 3: Twitter is for teenagers Actually, many teenagers dont like or useTwitter all that much Twitter hits a broad demographic; its notfocused in any one age, economic, orgeographic groupRyan McCormack :: January 2010 :: http://bitstrategist.com 66 67. Myth 4: Everyone can see what I sayRyan McCormack :: January 2010 :: http://bitstrategist.com 67 68. Myth 4: Everyone can see what I say If you want the world to see your tweets, youcan, but Twitter has privacy settings where you canprotect your tweetsRyan McCormack :: January 2010 :: http://bitstrategist.com 68 69. Myth 5: You can really make a fool of yourselfActually, this is true Ryan McCormack :: January 2010 :: http://bitstrategist.com 69 70. Tools for TweetsRyan McCormack :: January 2010 :: http://bitstrategist.com 70 71. Lots of ways to access Twitter Apple to sellAndroid iPhones! http://bit.ly/34a4al RSS Web MobileDesktop(Apps and SMS)Ryan McCormack :: January 2010 :: http://bitstrategist.com 71 72. Brizzly Web-based clientsSeesmic Twitter.comRyan McCormack :: January 2010 :: http://bitstrategist.com 72 73. Mobile clientsTweetie TwidroidTwitteric OpenBeak (Twitterberry) Ryan McCormack :: January 2010 :: http://bitstrategist.com 73 74. Desktop clients SeesmicTweetdeckRyan McCormack :: January 2010 :: http://bitstrategist.com 74 75. Helper web sites Twitter search Oneforty: For tools+appsListorious: For lists Ryan McCormack :: January 2010 :: http://bitstrategist.com 75 76. Strategies and etiquetteRyan McCormack :: January 2010 :: http://bitstrategist.com 76 77. Theres no right way, but Tons of people will tell you how you shoulduse Twitter How you use it depends on your goals Dont use it if you dont get anything out of it! Ryan McCormack :: January 2010 :: http://bitstrategist.com 77 78. 1. Silence is golden Ryan McCormack :: January 2010 :: http://bitstrategist.com 78 79. 1. Silence is golden Dont break it unless you think you canimprove upon it Think about your audience and what they getout of what you say Ryan McCormack :: January 2010 :: http://bitstrategist.com 79 80. 2. Minimize selfpromotion Maximize good promotionRyan McCormack :: January 2010 :: http://bitstrategist.com 80 81. 2. Minimize self promotion Its ok, but do it sparingly: New blog posts Awards or accomplishments Cool stu you did (e.g., projects) If youre just using Twitter personally, brag allyou wantRyan McCormack :: January 2010 :: http://bitstrategist.com 81 82. 2. Maximize good promotion Good is relative; think of your audience Tweet about interesting articles, design, images,video that somehow t your Twitter persona Retweet good stu from others Recommend people worth following (e.g., on#followfriday or through lists)Ryan McCormack :: January 2010 :: http://bitstrategist.com 82 83. 3. Dont just be a parrotRyan McCormack :: January 2010 :: http://bitstrategist.com 83 84. 3. Dont just be a parrot Plenty of people on Twitter just repeat whatothers say (through retweeting or quoting) There are more than enough of these people Add value Ryan McCormack :: January 2010 :: http://bitstrategist.com 84 85. 4. Give credit where credit is due Ryan McCormack :: January 2010 :: http://bitstrategist.com 85 86. 4. Give credit where credit is due People share a lot of great ideas If you pass them along, let people knowwhere they came from!Ryan McCormack :: January 2010 :: http://bitstrategist.com 86 87. 5. For followers: Quality, not quantity Ryan McCormack :: January 2010 :: http://bitstrategist.com 87 88. SummaryRyan McCormack :: January 2010 :: http://bitstrategist.com 88 89. What is TwitterAn online service that allows you to share 140-character messagesRyan McCormack :: January 2010 :: http://bitstrategist.com 89

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101+ Ryan McCormack http://bitstrategist.com January 3, 2010
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