Date post: | 26-Jan-2015 |
Category: |
Technology |
Upload: | mansi-trivedi |
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What are you doing?
6 million monthly visitors
Twitter is a social networkingservice that enables users to update
their followers on what they aredoing in 140 characters or less.
iStrategy Labs, PEW Study 2009
2006
2007
2008
2009
Personal
Personal + Social
Personal + Social + Professional
Personal + Social + Professional + Informational
1362%increase year
over year
Who was on Twitter?
Who is on Twitter?
Twitter is most commonly used as
Businesses connecting with other businessesProfessionals reaching out to other professionalsJob hunters approaching businessesBusinesses approaching candidates
a networking platform
Twitter is most commonly used as
Individuals talking about their achievementsBrands talking about their productsBloggers talking about their blogsCelebrities talking about their million followers
a self-promoting platform
Twitter is most commonly used as
Media broadcasting news to the audience Audience covering the news for the media
Audience spreading the news amongst themselvesEducators sharing knowledge with learners
a news-sharing platform
LISTEN
LEARN
REACH
TALK
ENGAGE
HELP
TWETIQUETTES
Ensure transparencyStay true to your brand’s voiceDon’t just talk about yourselfDon’t set up auto-reply Direct MessagesParticipateTweet because you want to
#HashtagsWay of tagging a tweet so that people can track aconversation
Way to find out what other topics people are talking aboutin real time
Events use #(event name) to get people curious about theevent
To read all the conversation related to that event, you cango to www.search.twitter.com and enter the hashtag insearch
Find followers
Twitter on your desktop
Twitter on your mobile
Twitterberry Twobile
So, what are you doing?