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Twitter 101

Date post: 26-Jan-2015
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What are you doing?
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Page 1: Twitter 101

What are you doing?

Page 2: Twitter 101

6 million monthly visitors

Twitter is a social networkingservice that enables users to update

their followers on what they aredoing in 140 characters or less.

Page 3: Twitter 101

iStrategy Labs, PEW Study 2009

Page 4: Twitter 101

2006

2007

2008

2009

Personal

Personal + Social

Personal + Social + Professional

Personal + Social + Professional + Informational

1362%increase year

over year

Page 5: Twitter 101

Who was on Twitter?

Page 6: Twitter 101

Who is on Twitter?

Page 7: Twitter 101
Page 8: Twitter 101

Twitter is most commonly used as

Businesses connecting with other businessesProfessionals reaching out to other professionalsJob hunters approaching businessesBusinesses approaching candidates

a networking platform

Page 9: Twitter 101

Twitter is most commonly used as

Individuals talking about their achievementsBrands talking about their productsBloggers talking about their blogsCelebrities talking about their million followers

a self-promoting platform

Page 10: Twitter 101

Twitter is most commonly used as

Media broadcasting news to the audience Audience covering the news for the media

Audience spreading the news amongst themselvesEducators sharing knowledge with learners

a news-sharing platform

Page 11: Twitter 101
Page 12: Twitter 101

LISTEN

LEARN

REACH

TALK

ENGAGE

HELP

Page 13: Twitter 101

TWETIQUETTES

Ensure transparencyStay true to your brand’s voiceDon’t just talk about yourselfDon’t set up auto-reply Direct MessagesParticipateTweet because you want to

Page 14: Twitter 101
Page 15: Twitter 101

#HashtagsWay of tagging a tweet so that people can track aconversation

Way to find out what other topics people are talking aboutin real time

Events use #(event name) to get people curious about theevent

To read all the conversation related to that event, you cango to www.search.twitter.com and enter the hashtag insearch

Page 16: Twitter 101

Find followers

Page 17: Twitter 101

Twitter on your desktop

Page 18: Twitter 101

Twitter on your mobile

Twitterberry Twobile

Page 19: Twitter 101

So, what are you doing?


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