Twitter

“With every tweet you’re either giving people a reason to retweet or you’re giving them a reason to unfollow”@claymabbitt

THE BASICSFive NEED to know twitter terms

1. #Hashtags

#hashtags are ways to tie various tweets together and relate them to a common topic. People tag tweets on specific subjects so they can be found by followers and non-followers. Use hashtag search engines like paid site Tweet Archivist (twitter analytics) and free sites like Tweet Charts (data about any word, phrase, URL, hashtag, or username) or www.hashtags.org to see what’s trending.

1. #Hashtags

From What the Trend wthashtag.com

1. Hashtags

2. @Replies and Mentions

An @reply is any update posted by clicking the Reply button on a Tweet. Any Tweet that is an @reply to you begins with your username and will show up in your Mentions tab on the Connect page.

A mention is any Twitter update that contains "@username" anywhere in the body of the Tweet. (Yes, this means that @replies are also considered mentions.)

3. RetweetA retweet is a re-posting of someone else's Tweet. Twitter's retweet feature helps you and others quickly share that Tweet with all of your followers.

Sometimes people type RT at the beginning of a Tweet to indicate that they are re-posting someone else's content. This isn't an official Twitter command or feature, but signifies that they are quoting another user's Tweet.

4. Direct Message

A direct message (DM) is a private message sent via Twitter to one of your followers. You can only send a direct message to a user who is following you; you can only receive direct messages from users you follow.

5. Favorite

Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet. “Favoriting” a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.

@FernDickey’s Tweet was favorited.

@FernDickey favorited these

tweets.

4 STEPS FOR GROWING A FOLLOWING

The right content converts people into customers,and turns customers into advocates

1. ResearchRegularly go to search.twitter.com and use keywords associated with our business to look for related hashtags and keywords that are associated with similar businesses.

Read through these results to get inspired by what people are already saying. You can engage your customers by building content from

your insights about their interests and comments.

In this search, I used “Executive

Leadership.”

Enter your product(s) names , your name, and your company’s name to see what people are saying about you.

1. Research, continued

2. Build a key-word Rich Bio

3. Tweet DailyGoal: Tweet at least 2x a day

Share your unique material/knowledge.

Start conversations with the people who have followed you.

Retweet.

But don’t just retweet and post links. Make sure you carry on conversations so people know a little about you.Use Google Alerts to get daily email updates about things that will be of interest to your audience.Be the first to share. Get an RSS feed of topical news for your industry an post a link as soon as breaking news hits the search engines.Follow people from outside your industry to get ideas about interesting content. Thank a customer

#followfriday or commenting on others’ tweets, and retweeting what others have posted is a great way to build community.Photos and videos are proving to be key engagement tools – helping you talk TO people and not through them.

3. Tweet Daily

4. Promote your Twitter @username

Leverage the followings you’ve built on Twitter online and offline. Promote your accounts on your website, your blog, your emails, business cards, signage, advertising, product packaging, Anywhere your customers interact with your brand is an opportunity to encourage them to follow you on Twitter.

“Promote your twitter name, I have a link to my twitter profile in my email signature, on my business

cards, and at the end of all my posts” @jacobm

4 WAYS TO BRANDBringing our accounts to life

1. ProfilesYou can now create a Twitter page that performs like a business welcome page for existing and potential customers (e.g., new profile header images).

1. Profiles

2. Myth: Don’t Get Personal“Social media gives you the opportunity to share a bit more personality than your website may allow.

“In fact, personality is often what gets you noticed in social media. After all, “People don’t fall in love with hex colors and logos -- they fall in love with people,” as branding strategist Erika Napoletano (@RedHeadWriting) shared.

“Show the personality behind your brand and people to make your social media marketing more lovable so people naturally want to connect and engage with you.”

Source: blog.hubspot.com

3. Be ResponsiveReply when people tweet about you.

Favorite and retweet messages.

Thank those who are praising you.

Promptly address critical Tweets about your business

4. Be the Industry ExpertsAs a company…

4. Be the Industry ExpertsAs individuals…

SETTING OUR GOALSMeasure our impact, how do we know if we’re successful?

Goals

Incorporate this into the overall marketing planUse it to help introduce new products and offersBuild brand awarenessUse it to establish you and your corporate partners as subject matter experts.

Measuring Results

Number of desirable followersNumber of retweetsYour tweets are favoritedGoogle Analytics: How much traffic is coming from Twitter?Use Klout or Tweetdeck to understand your online influence.

EXTRASResources and References

A Few ResourcesBusiness.twitter.comStories.twitter.comwww.hivemindmap.com tracks globally popular/trending tags from the last 7 days plus strongly-associated other tags. Updated nightly, minus spamTwilert.com is a free service that streamlines searches for keywords or competitors or mentions of your name or brand (like Google Alerts)Tweetbeep: Keep track of your brand reputation by getting alerts through email when your brand is mentioned on Twitter.Tweetmeme: Puts a button on your blog that allows your readers to more easily retweet your posts.Hashdictionary: Keep track of conversations that include hashtags on Twitter.

The Big Names In Social Media

Jeff BullasChris BroganJohn JantschAnn HandleyPam MooreGuy KawasakiPete CashmoreScott StrattenBrian Solis

Mari SmithDavid Meerman ScottDave LarkinSteve RubelBrian EisenbergDanny BrownJason FallsLiz StraussChris Voss

And there’s always more…

Why Experts Think Twitter's 6-Second Videos Could Be Huge - Wiredwww.wired.com/business/2013/01/experts-on-twitter-vine/Jan 25, 2013 – Academics say the six-second constraint imposed by Twitter's new video system could unleash an unpredictable flurry of creativity.

Presentation sources: blog.hubspot.com, huffingtonpost.com, socialmediaexaminar.com, jeffbullas.com, mediabistro.com, slideshare.com, mashable.com, twitter.com, pcmagazine.com.