"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009...

Twitter: Basic TweetingTwitter: Basic Tweeting

Brent Williams, Chief Insider

Multifamily Insiders

April 29, 2009



April 29, 2009

Questions We Will AnswerQuestions We Will Answer

What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?

What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?

Twitter Home PageTwitter Home Page

What Do People Tweet About?What Do People Tweet About?

Personal Tweets Connecting with friends & family Entertainment

Professional Tweets Career development & brainstorming Networking

Company Tweets Customer service, reputation management News distribution

Personal Tweets Connecting with friends & family Entertainment

Professional Tweets Career development & brainstorming Networking

Company Tweets Customer service, reputation management News distribution

Personal TweetsPersonal Tweets

Keeping Up With Your Friends and Family Pop Culture

“What is going on with Lost?” Superbowl Tweets

Real-Time News From News Agencies From Individuals At The Scene

Sharing Links

Keeping Up With Your Friends and Family Pop Culture

“What is going on with Lost?” Superbowl Tweets

Real-Time News From News Agencies From Individuals At The Scene

Sharing Links

Professional TweetsProfessional Tweets

Sharing links for useful information Links to market information and breaking news Links to industry blog posts

Sharing links for useful information Links to market information and breaking news Links to industry blog posts


Reviews or questions about a service or product Reviews or questions about a service or product


Conversation Tweets Responding to other people’s Tweets

Replies to somebody else’s Tweets (“@username”)

Conversation Tweets Responding to other people’s Tweets

Replies to somebody else’s Tweets (“@username”)


Conversation Tweets Forward somebody else’s Tweets (“Retweet”)

Conversation Tweets Forward somebody else’s Tweets (“Retweet”)


Twitter

Conversations

Twitter

Conversations

Company TweetsCompany Tweets

Product Rollouts

From @Starbucks

Product Rollouts

From @Starbucks


Company News If a news entity, like New York Times, it links to

their news posts.

From @JetBlue

Company News If a news entity, like New York Times, it links to

their news posts.

From @JetBlue


Customer Service & Rapport Building Customer Service & Rapport Building


Reputation Management The @ComcastCares story

Reputation Management The @ComcastCares story

Trouble With TwittersTrouble With Twitters

Setting Up Twitter & The BasicsSetting Up Twitter & The Basics

First, set up an account Fill out your account information

People want to know who you are before the follow you!

Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t

tweeted yet Start following people

First, set up an account Fill out your account information

People want to know who you are before the follow you!

Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t

tweeted yet Start following people

Follow People – Starter ListFollow People – Starter List @mfinsiders Multifamily Insiders @ltrosien Lisa Trosien @mbrewer Mike Brewer @mbj Mark Juleen @eric_urbane Eric Brown @artchickhb Heather Blume @charityhisle Charity Hisle @30lines Mike Whaling @HappyAllDays Darcey Forbes

@mfinsiders Multifamily Insiders @ltrosien Lisa Trosien @mbrewer Mike Brewer @mbj Mark Juleen @eric_urbane Eric Brown @artchickhb Heather Blume @charityhisle Charity Hisle @30lines Mike Whaling @HappyAllDays Darcey Forbes

Please do not be offended if you are not on this list – it is not exhaustive!

Please do not be offended if you are not on this list – it is not exhaustive!

#FollowFriday#FollowFriday

Follow People – Twitter “Find People”Follow People – Twitter “Find People”

Follow People – Follower ListFollow People – Follower List

Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.

Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.

Follow People – Mr. TweetFollow People – Mr. Tweet

http://www.mrtweet.net Just follow @MrTweet and it will help you find

people to follow.

http://www.mrtweet.net Just follow @MrTweet and it will help you find

people to follow.

http://www.mrtweet.net/




Follow People – TwubbleFollow People – Twubble

http://www.crazybob.org/twubble/ Twubble analyzes all the people you are

following, cross-references who they are following, and tells you who the mutual contacts are!

http://www.crazybob.org/twubble/ Twubble analyzes all the people you are

following, cross-references who they are following, and tells you who the mutual contacts are!

Follow People – Friend or FollowFollow People – Friend or Follow

http://friendorfollow.com/ Are you following somebody and they aren’t

following you back? That could hurt your ratio!

http://friendorfollow.com/ Are you following somebody and they aren’t

following you back? That could hurt your ratio!

http://friendorfollow.com/






Posting on TwitterPosting on Twitter

Twitter.com Instant Messaging Publish From Your Blog

Automatic tweets when you post a new blog drives views towards your blog

Twitter.com Instant Messaging Publish From Your Blog

Automatic tweets when you post a new blog drives views towards your blog

Posting on TwitterPosting on Twitter

Snitter Twhirl

Benefits Multiple Accounts

Tweet Deck Benefits

Create Groups Facebook Integration Easily see replies

Snitter Twhirl

Benefits Multiple Accounts

Tweet Deck Benefits

Create Groups Facebook Integration Easily see replies

Posting on Twitter - Tweet DeckPosting on Twitter - Tweet Deck

Posting On Twitter – Phone/SMSPosting On Twitter – Phone/SMS

SMS Text Messaging Standard Twitter feature

TwitterBerry (for Blackberry)

(http://www.orangatame.com/products/twitterberry/) Uses data network instead of text messaging

Tweetie (for iPhone)

(http://www.atebits.com/software/tweetie/)

SMS Text Messaging Standard Twitter feature

TwitterBerry (for Blackberry)

(http://www.orangatame.com/products/twitterberry/) Uses data network instead of text messaging

Tweetie (for iPhone)

(http://www.atebits.com/software/tweetie/)

Twitter LingoTwitter Lingo

Replies & Referencing Someone “@username”

Retweets are basically forwards “RT @username Original Message”

Hashtags are topics “#superbowl” Include in your message for searching later

Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you.

Replies & Referencing Someone “@username”

Retweets are basically forwards “RT @username Original Message”

Hashtags are topics “#superbowl” Include in your message for searching later

Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you.

Twitter EtiquetteTwitter Etiquette

Twitter Spam Following thousands of people hoping they will

follow you back. Replying to people for the same reason.

Twitter Spam Following thousands of people hoping they will

follow you back. Replying to people for the same reason.


Watch what you Tweet about You will be heard! Remember that you are

speaking in a room full of other people Nobody wants to hear how good your egg salad

sandwich was

Watch what you Tweet about You will be heard! Remember that you are

speaking in a room full of other people Nobody wants to hear how good your egg salad

sandwich was


Advertise With Caution Just like with any advertising, your Tweets must

be compelling. Make sure they care about what you say or they will unfollow you.

If every Tweet of yours is a link back to your website, you are not using Twitter correctly.

Advertise With Caution Just like with any advertising, your Tweets must

be compelling. Make sure they care about what you say or they will unfollow you.

If every Tweet of yours is a link back to your website, you are not using Twitter correctly.

Searching TwitterlandSearching Twitterland

Twitter Search (http://search.twitter.com)

• Containing Certain Words• From or To a Specific Person• Location-Based Search

Twitter Search (http://search.twitter.com)

• Containing Certain Words• From or To a Specific Person• Location-Based Search

http://search.twitter.com/




Searching Twitterland – Twitter LocalSearching Twitterland – Twitter Local

http://www.twitterlocal.net/ Desktop application that shows tweets based

upon location.

http://www.twitterlocal.net/ Desktop application that shows tweets based

upon location.

http://www.twitterlocal.net/






Searching Twitterland - HashtagsSearching Twitterland - Hashtags

http://www.hashtags.org Search based upon the use of hashtags as topics #mfi is newly introduced multifamily industry tag Add it anywhere within your Tweet

http://www.hashtags.org Search based upon the use of hashtags as topics #mfi is newly introduced multifamily industry tag Add it anywhere within your Tweet

http://www.hashtags.org/




Searching Twitterland - TweetGridSearching Twitterland - TweetGrid

Addictive real-time updating of twitter searches Addictive real-time updating of twitter searches

Alerts and Reputation ManagementAlerts and Reputation Management

These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!

TweetBeep (http://www.tweetbeep.com/) Possibly unreliable

TweetScan (http://www.tweetscan.com/) $15/year

These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!

TweetBeep (http://www.tweetbeep.com/) Possibly unreliable

TweetScan (http://www.tweetscan.com/) $15/year

http://www.tweetbeep.com/



http://www.tweetscan.com/









Twitter On Your WebsiteTwitter On Your Website

Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on

your website, blog, MySpace or Facebook page.

Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on

your website, blog, MySpace or Facebook page.

Twitter On Your Website – Custom StylesTwitter On Your Website – Custom Styles

Tweets with the

#mfi tag or about

@mfinsiders

Tweets with the

#mfi tag or about

@mfinsiders

Twitter On Your Website – Fail WhaleTwitter On Your Website – Fail Whale

Twitter isn’t the most stable platform… Twitter isn’t the most stable platform…


Twitter Awareness Button Have your different online locations clearly visible

(http://themarketingnerd.blogspot.com/)

Twitter Awareness Button Have your different online locations clearly visible

(http://themarketingnerd.blogspot.com/)


ShareThis Allow your viewers

to spread the word

(http://30lines.com/)

ShareThis Allow your viewers

to spread the word

(http://30lines.com/)

Twitter From Your WebsiteTwitter From Your Website

TwitterFeed (http://www.twitterfeed.com) Have a notice for each new blog posted on

Twitter.

TwitterFeed (http://www.twitterfeed.com) Have a notice for each new blog posted on

Twitter.

Twitter In Use In Multifamily - EssexTwitter In Use In Multifamily - Essex

Community-Building endeavor for residents, prospects, and local businesses

Aim to have a Twitter account for each community What do they Tweet about?

Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences!

Future: Pull Twitter stream onto community website + Craigslist ads

Community-Building endeavor for residents, prospects, and local businesses

Aim to have a Twitter account for each community What do they Tweet about?

Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences!

Future: Pull Twitter stream onto community website + Craigslist ads

Twitter In Use In Multifamily - UDRTwitter In Use In Multifamily - UDR

Twitter users can create customize searches that will be DM’d back to them.

Twitter users can create customize searches that will be DM’d back to them.

Question & Answer Time!Question & Answer Time!

Want a copy of this presentation? Just sign up at the front and we’ll email you a copy!

Questions? Raise your hand! Send out a tweet using the hashtag, #aimconf

Want a copy of this presentation? Just sign up at the front and we’ll email you a copy!

Questions? Raise your hand! Send out a tweet using the hashtag, #aimconf

Thank You!Thank You!



http://www.multifamilyinsiders.com

April 29, 2009



http://www.multifamilyinsiders.com

April 29, 2009

http://www.multifamilyinsiders.com/




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"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009...

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