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Twitter:Beyond the Statusphere
Jason Salas
Interactive Media Director / News Anchor
KUAM
What is Twitter? A microblogging service
Status updates in 140 characters or less
The canonical question: “What are you doing?”
A chronology of what people are up to
A social network
Members subscribe to friends, colleagues, churches, shipmates, celebrities, fans, vendors, customers
All the cool kids are on it
A multidevice platform
Web, desktop, e-mail, mobile, game console, interactive TV
Microblogging - a revisionist history
Weblogs? That’s soooo 2006 People wanted more frequent updates
Speeches, games, conferences, TV shows Online “reporting” needed to be more
responsive Laborious to write/read tons of compositions
Small data chunks work better over a wider variety of digital devices Easier aggregation
Twitter’s meteoric rise The changing Internet
Rise in social networks
Friendster, MySpace, Facebook
Uptake in mobile services
The Realtime Web
The evolution of “status”
Multimedia, stock prices, traffic control tower state, etc.
The celebrity factor
85% of Twitter’s feature set comes from its community
Mass media’s dark embrace
Twitter-as-development platform
The Twitter API Application Programming Interface Anyone can build custom services over
Twitter’s messaging capabilities & infrastructure
Heaven for us nerds Thank you Jesus, Buddha, Allah, Odin,
scientology supreme being…
Social network throwdown!
vsvs..
Examples
Breaking news
Using multimedia
Events/Announcements
Product reviews
…and “other stuff”
The Big Question So how is Twitter making money?
Advertising Monthly growth: 1,382%
Case Studies
Twitter on Guam About 400 Tweeters Media companies, car dealerships,
restaurants, bands, music stores, military personnel
TwitterNeni A Twitter app I co-wrote Empowers users in Guam & the
CNMI to tweet via text messaging Most common user demographics
College students Users with low-end 2G mobile devices
http://twitterneni.com
Twitter at KUAM Reflects any new updates to KUAM.com
News headlines, sports scores, columns, videos, podcasts…
All tweets link to their web stories
All reporters use Twitter…constantly
Quick & easy way of interacting with audience
Really fast way to break news
Huge reach advantage
Mobile audience
We use Twitter extensively, but not exclusively
http://twitter.com/guamnews_kuam
GuamTweetBot My custom re-tweeting service She watches the entire Twitter message
stream and harvests any tweets mentioning “Guam”
She’s as helpful as she is annoying http://twitter.com/guamtweetbot
Drawbacks of Twitter Security
Except for Direct Messages, all posts are public
Downtime No guarantee that service will be available
Sloppy storytelling 140 characters does have its limits
Communications, sans context
Needle in a haystack Every Tom, Dick & Barack on Twitter
Alternatives to Twitter Open source microblogging
platforms allow software developers to write their own messaging systems that federate with other open networks. Laconi.ca
Thank you! :)
Download slides of this talk:http://jasonsalas.com/twitter
Follow me!http://twitter.com/jasonsalas
E-mail:[email protected]