Date post: | 07-May-2015 |
Category: |
Technology |
Upload: | robb-trost |
View: | 568 times |
Download: | 0 times |
TWITTER BLUEPRINTFOR MARKETERS
A basic understanding of Twitter is important when your business is ready to join the conversation.
Learn simple terminology and explore easy-to-use product features and functions to discover how Twitter brings people closer to their interests - and you closer to your customers.
TWITTER BASICS
TWITTER TERMINOLOGY
TWITTER BLUEPRINT
TAKE YOUR FIRST STEPS
TABLE OF CONTENTS
LEARN TWITTER TERMINOLOGY
A unique style of communication has grown organically on Twitter - created by users, then adapted and applied universally over time
-131 characters
Learn basic Twitter termsGet to know the Tweet
BASIC TERMINOLOGY
FOLLOWER A registered account that follows another account
FOLLOWThe process of subscribing to Tweets from another account
TWEETShort form updates of 140 characters or less used to communicate with followers
@USERNAMEAn account’s profile name or handle, preceded by the “@” symbol
#HASHTAGA word or phrase preceded by a “#” symbol, used to organize Tweets
MENTIONTo recognize an account in a Tweet via the account’s @username
TIMELINEA chronological presentation of Tweets from all followed accounts
Barista Bar @baristabar
TWEETShort form updates of 140 characters or less used to communicate with followers
RETWEETTo repost a Tweet from another account to share with your followers
REPLYTo respond publicly to a specific account through a Tweet
FAVORITETo mark a Tweet as special or preferred
@USERNAMEAn account’s profile name or handle, preceded by the “@” symbol
PROFILE PHOTOReflects your brand identity and personality
ENGAGEMENTClicks, follows, retweets, favorites and replies that occur within a given Tweet
TWEET TERMINOLOGY
UNDERSTAND THE TWITTER BLUEPRINT
Twitter is configured for people to easily and instantly find what’s most interesting in the moment
-99 characters
Explore the Twitter homepageUnderstand your options with expanded TweetsDiscover Twitter search
Barista Bar @baristabar
Barista Bar @baristabar
Barista Bar @baristabar
Barista Bar @baristabar
Home Connect@
Discover#
Me
TWITTER HOMEPAGE Mobile
TIMELINEA chronological presentation of Tweets from all followed accounts
NAVIGATEUse the Home, Connect, Discover and Me tabs to explore every area of Twitter
COMPOSECreate a new Tweet
SEARCHSearch for what’s happening on Twitter
TIMELINEThe real-time stream of Tweets from accounts you follow
WHO TO FOLLOWSuggested users to follow based on your interests
YOUA snapshot of your Twitter vitals
TRENDSSee what’s being talked about most on the platform globally, locally, or tailored by your interests
COMPOSECreate a new Tweet
Barista Bar @baristabar
Dick Costolo @dickc
Wall Street Journal @WSJ
TechCrunch @TechCrunch
@ #Home Connect Discover Me
Ryan Brown
Who to follow
2,812 542 2,425TWEETS FOLLOWING FOLLOWERS
Compose new Tweet...
San Francisco Trends
Julio Capote @capotej
Tweets
Jean Chow @jeanchowFollow
Jordan Robinson @mighty55Follow
Barista Bar @baristabarFollow
TWITTER HOMEPAGE Web
Barista Bar @baristabar
Article titleSummary text from article
Hide Summary
RICH MEDIAAdd sight, sound and motion to your Tweets to drive engagement
SUMMARY CARDSDisplay web content such as blog posts news articles and product reviews
PHOTO CARDSHighlight your brand’s photo-based content
AUDIO AND VIDEO CARDSShowcase interactive media experiences like videos, music players and live streaming events
ARTICLE SUMMARYSee content previews of articles
SHOW/HIDEExpand or hide article summaries, photos, videos, conversations
Enable easy, free distribution of your branded content online and mobile
EXPAND THE TWEET
REAL-TIME SEARCHSee a real-time stream of Tweets containing your search terms
TOP RESULTSSearching on Twitter surfaces the Top Tweets, People, Images, and Videos on the platform.
@ #Home Connect Discover Me
San Francisco Trends
san francisco coffee
Results for san francisco coffeeTop Tweets
Top Images
Top Videos
Top People
Barista Bar @baristabar
Peet’s Coffee @Peets_Tweets
Philz Coffee @PhilzCoffee
Sightglass Coffee @Sightglass
TWITTER SEARCH
TAKE YOUR FIRST STEPS ON TWITTER
Get started on Twitter by opening an account and building your company profile
-78 characters
Sign up for a Twitter accountChoose an @usernameCreate a Twitter profileGetting around
GO TO TWITTER.COMSign up for a new account if you haven’t done so already.
NEXT...
UPLOAD A PROFILE PHOTO that reflects your brand identity and personality
CREATE A BIO about your business and include links to your website and brand content. Keep it clear and concise, but be creative
PERSONALIZE BACKGROUND AND HEADER IMAGE to bring your profile to life. The right background will make a statement about your brand
CONVEY INSIGHTSand information through the Tweets in your timeline. Keep them fresh by tweeting 2 - 3 times a day
NEW TO TWITTER? SIGN UP
SIGN UP
Full name
Password
GETTING STARTED
SELECT A USERNAMEYour @username is a representation of your brand on Twitter. Make it easily recognizable. It appears as part of the URL to your Twitter profile page (e.g. twitter.com/username)
TWEETS742
FOLLOWING FOLLOWERS4,423 3,834
Barista Bar@baristabar
Love coffee? We do! Our espresso, tea, and Tweets are freshly brewed by the Barista Bar team in San Francisco!
San Francisco · http://baristabarSF.com
YOUR USERNAME
Barista Bar @baristabar
Barista Bar @baristabar
@ #Home Connect Discover Me
Barista Bar@baristabar
Love coffee? We do! Our espresso, tea and Tweets are freshly brewed by the Barista Bar team in San Francisco!
San Francisco · http://baristabarSF.com
144 149 1,069TWEETS FOLLOWING FOLLOWERS
Tweets
Barista Bar @baristabar
Tweets
Following
Followers
Favorites
Lists
Jean Chow @jeanchowFollow
Similar to you
Ryan Brown @browndayFollow
Jordan Robinson @mighty55Follow
PROFILE PHOTOChoose a profile image that visually represents your brand
BIO Keep it clear and concise, but be creative. Include links to your website and brand content.
HEADER IMAGEShowcase your brand prominently to grab the attention of your visitors
SITE LINKHelp drive traffic to your main website or specific landing page
PINNED TWEET Your most engaging, time-sensitive content affixed to the top of your timeline on your profile page
BACKGROUND IMAGECreate a rich experience with an engaging background image that tells your brand story
YOUR TWITTER PROFILE
HOME TABYour Home Timeline contains your stream of Tweets of accounts that you follow
CONNECT TABAll interactivity and mentions
DISCOVER TABWhat’s happening right now, tailored for you
ME TABYour profile page
#@
Ryan Brown @brownday
Jean Chow @jchow
Jordan Robinson @mighty55
Wall Street Journal @WSJ
Home Connect@
Discover#
Me
GETTING AROUND
@TwitterAds
For more information visit business.twitter.com