TWITTER BLUEPRINTFOR MARKETERS

A basic understanding of Twitter is important when your business is ready to join the conversation.

Learn simple terminology and explore easy-to-use product features and functions to discover how Twitter brings people closer to their interests - and you closer to your customers.

TWITTER BASICS

TWITTER TERMINOLOGY

TWITTER BLUEPRINT

TAKE YOUR FIRST STEPS

TABLE OF CONTENTS

LEARN TWITTER TERMINOLOGY

A unique style of communication has grown organically on Twitter - created by users, then adapted and applied universally over time

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Learn basic Twitter termsGet to know the Tweet

BASIC TERMINOLOGY

FOLLOWER A registered account that follows another account

FOLLOWThe process of subscribing to Tweets from another account

TWEETShort form updates of 140 characters or less used to communicate with followers

@USERNAMEAn account’s profile name or handle, preceded by the “@” symbol

#HASHTAGA word or phrase preceded by a “#” symbol, used to organize Tweets

MENTIONTo recognize an account in a Tweet via the account’s @username

TIMELINEA chronological presentation of Tweets from all followed accounts

Barista Bar @baristabar

TWEETShort form updates of 140 characters or less used to communicate with followers

RETWEETTo repost a Tweet from another account to share with your followers

REPLYTo respond publicly to a specific account through a Tweet

FAVORITETo mark a Tweet as special or preferred

@USERNAMEAn account’s profile name or handle, preceded by the “@” symbol

PROFILE PHOTOReflects your brand identity and personality

ENGAGEMENTClicks, follows, retweets, favorites and replies that occur within a given Tweet

TWEET TERMINOLOGY

UNDERSTAND THE TWITTER BLUEPRINT

Twitter is configured for people to easily and instantly find what’s most interesting in the moment

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Explore the Twitter homepageUnderstand your options with expanded TweetsDiscover Twitter search

Barista Bar @baristabar

Barista Bar @baristabar

Barista Bar @baristabar

Barista Bar @baristabar

Home Connect@

Discover#

Me

TWITTER HOMEPAGE Mobile

TIMELINEA chronological presentation of Tweets from all followed accounts

NAVIGATEUse the Home, Connect, Discover and Me tabs to explore every area of Twitter

COMPOSECreate a new Tweet

SEARCHSearch for what’s happening on Twitter

TIMELINEThe real-time stream of Tweets from accounts you follow

WHO TO FOLLOWSuggested users to follow based on your interests

YOUA snapshot of your Twitter vitals

TRENDSSee what’s being talked about most on the platform globally, locally, or tailored by your interests

COMPOSECreate a new Tweet

Barista Bar @baristabar

Dick Costolo @dickc

Wall Street Journal @WSJ

TechCrunch @TechCrunch

@ #Home Connect Discover Me

Ryan Brown

Who to follow

2,812 542 2,425TWEETS FOLLOWING FOLLOWERS

Compose new Tweet...

San Francisco Trends

Julio Capote @capotej

Tweets

Jean Chow @jeanchowFollow

Jordan Robinson @mighty55Follow

Barista Bar @baristabarFollow

TWITTER HOMEPAGE Web

Barista Bar @baristabar

Article titleSummary text from article

Hide Summary

RICH MEDIAAdd sight, sound and motion to your Tweets to drive engagement

SUMMARY CARDSDisplay web content such as blog posts news articles and product reviews

PHOTO CARDSHighlight your brand’s photo-based content

AUDIO AND VIDEO CARDSShowcase interactive media experiences like videos, music players and live streaming events

ARTICLE SUMMARYSee content previews of articles

SHOW/HIDEExpand or hide article summaries, photos, videos, conversations

Enable easy, free distribution of your branded content online and mobile

EXPAND THE TWEET

REAL-TIME SEARCHSee a real-time stream of Tweets containing your search terms

TOP RESULTSSearching on Twitter surfaces the Top Tweets, People, Images, and Videos on the platform.

@ #Home Connect Discover Me

San Francisco Trends

san francisco coffee

Results for san francisco coffeeTop Tweets

Top Images

Top Videos

Top People

Barista Bar @baristabar

Peet’s Coffee @Peets_Tweets

Philz Coffee @PhilzCoffee

Sightglass Coffee @Sightglass

TWITTER SEARCH

TAKE YOUR FIRST STEPS ON TWITTER

Get started on Twitter by opening an account and building your company profile  

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Sign up for a Twitter accountChoose an @usernameCreate a Twitter profileGetting around

GO TO TWITTER.COMSign up for a new account if you haven’t done so already.

NEXT...

UPLOAD A PROFILE PHOTO that reflects your brand identity and personality

CREATE A BIO about your business and include links to your website and brand content. Keep it clear and concise, but be creative

PERSONALIZE BACKGROUND AND HEADER IMAGE to bring your profile to life. The right background will make a statement about your brand

CONVEY INSIGHTSand information through the Tweets in your timeline. Keep them fresh by tweeting 2 - 3 times a day

NEW TO TWITTER? SIGN UP

SIGN UP

Full name

Email

Password

GETTING STARTED

SELECT A USERNAMEYour @username is a representation of your brand on Twitter. Make it easily recognizable. It appears as part of the URL to your Twitter profile page (e.g. twitter.com/username)

TWEETS742

FOLLOWING FOLLOWERS4,423 3,834

Barista Bar@baristabar

Love coffee? We do! Our espresso, tea, and Tweets are freshly brewed by the Barista Bar team in San Francisco!

San Francisco · http://baristabarSF.com

YOUR USERNAME

Barista Bar @baristabar

Barista Bar @baristabar

@ #Home Connect Discover Me

Barista Bar@baristabar

Love coffee? We do! Our espresso, tea and Tweets are freshly brewed by the Barista Bar team in San Francisco!

San Francisco · http://baristabarSF.com

144 149 1,069TWEETS FOLLOWING FOLLOWERS

Tweets

Barista Bar @baristabar

Tweets

Following

Followers

Favorites

Lists

Jean Chow @jeanchowFollow

Similar to you

Ryan Brown @browndayFollow

Jordan Robinson @mighty55Follow

PROFILE PHOTOChoose a profile image that visually represents your brand

BIO Keep it clear and concise, but be creative. Include links to your website and brand content.

HEADER IMAGEShowcase your brand prominently to grab the attention of your visitors

SITE LINKHelp drive traffic to your main website or specific landing page

PINNED TWEET Your most engaging, time-sensitive content affixed to the top of your timeline on your profile page

BACKGROUND IMAGECreate a rich experience with an engaging background image that tells your brand story

YOUR TWITTER PROFILE

HOME TABYour Home Timeline contains your stream of Tweets of accounts that you follow

CONNECT TABAll interactivity and mentions

DISCOVER TABWhat’s happening right now, tailored for you

ME TABYour profile page

#@

Ryan Brown @brownday

Jean Chow @jchow

Jordan Robinson @mighty55

Wall Street Journal @WSJ

Home Connect@

Discover#

Me

GETTING AROUND

@TwitterAds

For more information visit business.twitter.com