12th June 2013Built in Keynote ’09 1

Luke Marshall’s Twitter Application

in presentation format and starring @marshwah

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Meet Luke.

He is an online marketer skilled at account management, end-to-end digital strategy and implementation, and leveraging extended networks.

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A fan of your platform.

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Sharing many achievements.

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But not without loss.

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The objective of this presentation

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Is to tell his story.

...and address criteria listed in the Brand Program Manager role advertised on your site, and hopefully in the process, also highlight his ability to weave a story and build a compelling presentation. It will also address some questions that may naturally arise from seeing his application.

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But what it won’t be able to do.

Is answer everything (although it will do a damn fine job of trying). Hopefully though - it will be enough to open up the

dialogue with your company, because after all - isn’t that what social is about? ;)

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So let’s get started.

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The credentials

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Experience working with sales.In his current day-to-day, Luke works together with sales executives on the top brands.

The stakes are high, and being able to deal with lots of stakeholders is a necessary skill.

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Account and campaign management experience.

Luke has managed campaigns large and small for brands.

At he started off trafficking and reporting campaigns, before working his way up to digital planning and buying.

At he was acting digital lead for the Unilever business in Australia - in command of AUD$15m annual spend and client-facing to its brand managers and media controller.

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Finds tricky projects are the most fun.

Working with multiple publishers, an ambitious digital agency, and a

client who wanted to push the boundaries - Luke delivered a digital marketing campaign for

Lynx Dry that included a bespoke video generator

With diminishing inventory levels and a limited budget to promote

the Kid’s Choice Awards in 2010 - Luke negotiated and implemented

a countdown timer with remarketing capability on two

major kid’s publishers

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Makes the boring interesting.

Luke finds data so interesting that he wants to share a forum post from 2011 detailing his tongue-in-cheek statistical analysis of his forum contributions versus publisher ad revenue. He seriously digs pivot tables and has the historical proof-points to prove it.

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Has an avid interest in social technology and APIs.

Luke was part of the initial scoping team for a ThisMoment partnership within South-East Asia. He has pitched solutions incorporating Wildfire’s technology.

And he’s especially proud of this idea that was realised for Malaysia Airlines - the world’s first ‘co-created’ airline with social gathering.

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Has also attached a resume.

And a cover letter, using the application procedure.

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Potential questions

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He’ll try and answer the obvious ones.Q: Why do you want to leave your current company?

I wouldn’t leave for an opportunity that didn’t 100% excite me and this does. I miss end-to-end digital engagement and the chance to revisit this with a platform as exciting as Twitter’s is the chance of a lifetime.

Q: We noticed you don’t live in Tokyo?I’ve lived in Singapore previously and visited most key markets in Asia-Pacific. There’s no denying Japan has its own unique challenges but I’d happily move for the opportunity.

Q: We’re not sure about X?I’ve done my best to address most of the criteria in a way that should reveal my enthusiasm! Please give us a chance to talk through any potential objections in an interview - it will be worth it.

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Further questions?

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Let’s talk.And I’ll promise to stop using the third-person vernacular.

Email: lukemarsh@gmail.comPhone: +61 412 964 220

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Thanks!@marshwah

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